Home – Blog -\u54c1\u724c\u67e5\u8be2\u7ba1\u7406:\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u89c4\u5219SERPs<\/p>\n
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\u8c37\u6b4c\u4e3a\u6bcf\u4e2a\u4e3b\u673a\u540d\/\u57df\u8bbe\u7f6e\u4e86\u641c\u7d22\u7ed3\u679c\u7684\u67e5\u8be2\u9650\u5236\uff0c\u6bcf\u4e2a\u4e3b\u673a\u540d\/\u57df\u6709\u4e24\u4e2a\u67e5\u8be2\u9650\u5236\uff0c\u4f46\u4e5f\u5b58\u5728\u5176\u4ed6\u65b9\u6cd5\u6765\u62e5\u6324serp\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u54c1\u724c\u67e5\u8be2\u7ba1\u7406\u65b9\u6cd5\u7684\u5217\u8868\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u5efa\u7acb\u5728\u4f60\u73b0\u6709\u7684\u57df\u540d\uff0c\u800c\u4e14\u53ef\u4ee5\u5229\u7528\u5176\u4ed6\u57df\u540d\u7684\u529b\u91cf\u6765\u5de9\u56fa\u4f60\u7684\u7b2c\u4e00\u9875\uff0c\u54c1\u724c\u6392\u540d\u3002<\/p>\n
“\u793e\u4ea4\u5a92\u4f53” <\/p>\n
\u793e\u4ea4\u5a92\u4f53\u6863\u6848\u53ef\u4ee5\u6392\u5728\u975e\u5e38\u9ad8\u7684\u54c1\u724c\u67e5\u8be2\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u57df\u6743\u5a01\u3002\u4ee5\u6211\u4eec\u7684WordStream Twitter\u4e3b\u9875\u4e3a\u4f8b\uff0c\u5b83\u5360\u636e\u4e86\u7b2c\u4e09\u4f4d:<\/p>\n<\/p>\n
\u3002\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u793e\u4ea4\u5a92\u4f53\u57df\u540d\u975e\u5e38\u5f3a\u5927\uff0c\u5b83\u4eec\u6700\u7ec8\u4f1a\u51fa\u73b0\u5728\u4f60\u7684\u54c1\u724c\u7684\u7b2c\u4e00\u9875\u4e0a\u3002\u5982\u679c\u4ed6\u4eec\u6ca1\u6709\uff0c\u5efa\u7acb\u94fe\u63a5\u5230\u4ed6\u4eec\u3002\u8003\u8651\u5230\u5b83\u4eec\u7684\u5b9e\u529b\uff0c\u53ef\u80fd\u53ea\u9700\u8981\u5c11\u91cf\u7684\u94fe\u63a5\u5c31\u53ef\u4ee5\u8ba9\u5b83\u4eec\u51fa\u73b0\u5728\u60a8\u7684\u54c1\u724c\u67e5\u8be2\u7684\u7b2c\u4e00\u9875\u3002<\/p>\n
\u5f3a\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u57df\u521b\u5efa\u4e2a\u4eba\u8d44\u6599:<\/p>\n
Twitter Facebook LinkedIn YouTube CrunchBase(\u9488\u5bf9\u79d1\u6280\u516c\u53f8)\u6b64\u5916\uff0c\u4f60\u5e94\u8be5\u79ef\u6781\u4e3b\u52a8\u5730\u8fdb\u884c\u54c1\u724c\u4fdd\u62a4\uff0c\u5728\u522b\u4eba\u4e4b\u524d\u5c3d\u53ef\u80fd\u591a\u5730\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u4f7f\u7528\u4f60\u7684\u516c\u53f8\u540d\u79f0\u3002\u4f60\u53ef\u4ee5\u5728Knowem.com\u7684120\u4e2a\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4e0a\u5feb\u901f\u67e5\u770b\u4f60\u7684\u54c1\u724c\u7684\u53ef\u7528\u6027\u3002\u5728\u4f60\u63a7\u5236\u7b2c\u4e00\u9875\u641c\u7d22\u7ed3\u679c\u7684\u4efb\u52a1\u4e2d\uff0c\u56f4\u7ed5\u201c\u8d35\u516c\u53f8\u7684\u804c\u4e1a\u201d(careers.yourcompany.com)\uff0c\u6216\u201c\u516c\u53f8\u5a92\u4f53\u201d(video.yourcompany.com)\uff0c\u6216\u201c\u793e\u533a\u62d3\u5c55\u201d(community.yourcompany.com)\u7b49\u4e3b\u9898\u5efa\u7acb\u5b50\u57df\u540d\u548c\u5fae\u7f51\u7ad9\u7ec4\u5408\u3002\u5b50\u57df\u7684\u7f3a\u70b9\u662f\u60a8\u521b\u5efa\u7684\u65b0\u7ad9\u70b9\u9700\u8981\u5185\u5bb9\u548c\u94fe\u63a5\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u8ba9\u4ed6\u4eec\u5728\u4e00\u4e2a\u54c1\u724c\u67e5\u8be2\u6392\u540d\u5e94\u8be5\u4e0d\u662f\u90a3\u4e48\u56f0\u96be\uff0c\u56e0\u4e3a\u7f51\u7ad9\u7684\u4e3b\u9898\u5c06\u8d85\u7ea7\u76f8\u5173\u7684\u67e5\u8be2\u3002\u5982\u679c\u8fd0\u884c\u5bf9\u201cDell\u201d\u3001\u201cIBM\u201d\u548c\u201cHome Depot\u201d\u7684\u67e5\u8be2\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\u4f7f\u7528\u54c1\u724c\u5b50\u57df\u7684\u597d\u4f8b\u5b50\u3002<\/p>\n
\u201c\u535a\u5ba2\u201d<\/p>\n
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\u201c\u54c1\u724c\u6269\u5c55\u57df\u201d<\/p>\n
\u54c1\u724c\u67e5\u8be2\u7ba1\u7406\u7684\u53e6\u4e00\u79cd\u6280\u672f\u662f\u8d2d\u4e70\u989d\u5916\u7684\uff0c\u54c1\u724c\u57df\u3002\u5728\u8fd9\u4e9b\u7f51\u7ad9\u4e0a\u52a0\u8f7d\u4e0e\u54c1\u724c\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u5e76\u4ece\u81ea\u5df1\u7684\u7f51\u7ad9\u5efa\u7acb\u94fe\u63a5\u3002serp\u5c06\u5b83\u4eec\u89c6\u4e3a\u72ec\u7acb\u7684\u7f51\u7ad9\uff0c\u56e0\u6b64\u8003\u8651\u5230\u54c1\u724c\u76f8\u5173\u6027\uff0c\u60a8\u53ef\u4ee5\u6beb\u4e0d\u8d39\u529b\u5730\u5c06\u8fd9\u4e9b\u57df\u540d\u653e\u5230\u7b2c\u4e00\u9875\u3002\u4e07\u4e8b\u8fbe\u5361(Mastercard)\u63d0\u4f9b\u4e86\u4e00\u4e2a\u54c1\u724c\u6269\u5c55\u57df\u7b56\u7565\u7684\u597d\u4f8b\u5b50\uff0c\u5b83\u7684MastercardMerchant.com\u3001MastercardBrandCeneter.com\u3001MastercardOnline.com\u548cPriceless.com\u90fd\u5728\u7b2c\u4e00\u9875\u3002<\/p>\n
Domain Squatting<\/p>\n
SquattiNg yourcompany.net\u548cyourcompany.org\u662f\u77e5\u540d\u7684\u54c1\u724c\u4fdd\u62a4\u6700\u4f73\u5b9e\u8df5\uff0c\u4f46\u4e0e\u54c1\u724c\u76f8\u5173\u7684\u57df\u540d\u5462?\u95ee\u95ee\u5bb6\u5f97\u5b9d\uff0c\u4ed6\u4eec\u662f\u5426\u5e0c\u671b\u81ea\u5df1\u6709\u8fdc\u89c1\uff0c\u80fd\u72ec\u5360homedepotsucks.com\u7f51\u7ad9\uff0c\u8fd9\u4e2a\u7f51\u7ad9\u5728\u5bb6\u5f97\u5b9d\u641c\u7d22\u7684\u7b2c1\u9875\u4e0a\u5360\u636e\u4e86\u7b2c6\u4f4d\u3002\u54ce\u54df!\u63a5\u89e6\u6709\u5f71\u54cd\u529b\u7684\u535a\u4e3b\uff0c\u8ba9\u4ed6\u4eec\u8c08\u8bba\u4f60\u7684\u516c\u53f8\u6216\u4ea7\u54c1\u3002\u6765\u81ea\u516c\u6b63\u6765\u6e90\u7684\u597d\u8bc4\u5bf9\u4e8e\u54c1\u724c\u8bc6\u522b\u548c\u67e5\u8be2\u7ba1\u7406\u90fd\u662f\u5f88\u597d\u7684\u3002\u5982\u679c\u8bc4\u4ef7\u57df\u4e0d\u591f\u5f3a\u5927\uff0c\u65e0\u6cd5\u8fdb\u5165\u4f60\u7684\u54c1\u724c\u67e5\u8be2\u7684\u7b2c\u4e00\u9875\uff0c\u5efa\u7acb\u5230\u5b83\u7684\u94fe\u63a5\u6765\u5e2e\u52a9\u5b83\u63d0\u9ad8serp\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u5728\u641c\u7d22\u5f15\u64ce\u9886\u57df\u7684\u4ea7\u54c1\u8bc4\u8bba\u4ecd\u7136\u7a33\u5b9a\u5730\u5728serp\u4e2d\u6392\u540d\u7b2c5:<\/p>\n
\u201c\u65b0\u95fb\u53d1\u5e03\u201d<\/p>\n
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\u8fd9\u91cc\u6211\u4eec\u770b\u5230\u6765\u81ea\u4e0d\u540c\u65b0\u95fb\u53d1\u5e03\u7f51\u7ad9\u7684\u7ed3\u679c\u5360\u636e\u4e86\u6211\u4eec\u9996\u9875\u54c1\u724c\u67e5\u8be2\u7684\u56db\u4e2a\u69fd\u4f4d(\u4e24\u4e2a\u6765\u81ea\u4e00\u6708):<\/p>\n
\u5bc6\u5207\u5173\u6ce8\u60a8\u7684\u54c1\u724c\u67e5\u8be2<\/p>\n
\u54c1\u724c\u67e5\u8be2\u7ba1\u7406\u670d\u52a1\u4e8e\u4fc3\u8fdbSERP\u7ed3\u679c\uff0c\u52a0\u5f3a\u60a8\u7684\u54c1\u724c\uff0c\u540c\u65f6\u57cb\u846c\u4efb\u4f55\u53ef\u80fd\u635f\u5bb3\u5b83\u7684\u4e1c\u897f\u3002\u62e5\u6709\u5927\u91cf\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684\u9996\u9875\u7ed3\u679c\uff0c\u5982\u65b0\u95fb\u7a3f\u3001\u5fae\u7f51\u7ad9\u548c\u535a\u5ba2\u6761\u76ee\uff0c\u53ef\u4ee5\u5c55\u793a\u4f60\u7684\u54c1\u724c\u7684\u5b9e\u529b\u3001\u8303\u56f4\u548c\u591a\u6837\u6027\u3002\u4e00\u5b9a\u8981\u7ecf\u5e38\u76d1\u89c6\u60a8\u7684\u54c1\u724c\u67e5\u8be2\uff0c\u4ee5\u8bc6\u522b\u4efb\u4f55\u53ef\u80fd\u7684\u5e72\u6270\u3002\u5b83\u4eec\u6709\u5404\u79cd\u5f62\u5f0f\u548c\u89c4\u6a21\uff0c\u6709\u4ed8\u8d39\u7684\uff0c\u4e5f\u6709\u6709\u673a\u7684\u3002\u6709\u4e86\u5f3a\u5927\u7684\u67e5\u8be2\u5b58\u5728\u611f\uff0c\u4efb\u4f55\u54c1\u724c\u79c3\u9e6b\u6216\u6311\u6218\u8005\u90fd\u5f88\u96be\u628a\u4f60\u4ece\u5b9d\u5ea7\u4e0a\u8d76\u4e0b\u6765\u3002<\/p>\n
\u67e5\u8be2\u7ba1\u7406\u7684\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48?<\/p>\n
\u4e00\u65e6\u60a8\u4e3a\u60a8\u7684\u54c1\u724c\u67e5\u8be2\u786e\u5b9a\u4e86serp\uff0c\u5c31\u53ef\u4ee5\u5c06\u6ce8\u610f\u529b\u8f6c\u79fb\u5230\u53d1\u73b0\u4e0b\u4e00\u6b65\u5e94\u8be5\u9488\u5bf9\u54ea\u4e9b\u5782\u76f4\u641c\u7d22\u3002\u6211\u4eec\u7684\u9ad8\u7ea7\u5173\u952e\u5b57\u5de5\u5177\u5957\u4ef6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53d1\u73b0\u6d41\u91cf\u548c\u5229\u6da6\u9a71\u52a8\u5173\u952e\u5b57\u3002<\/p>\n
Ken Lyons\u662fmeasurement SEM\u7684\u8054\u5408\u521b\u59cb\u4eba\u548c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Ken Lyons\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
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\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
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