\u5982\u679c\u4f60\u4e0d\u5c0f\u5fc3\uff0c\u4f60\u7684PPC\u9884\u7b97\u53ef\u80fd\u4f1a\u5728\u7728\u773c\u4e4b\u95f4\u6d88\u5931\u3002\u5728WordStream\u603b\u90e8\uff0c\u6211\u4eec\u7ee7\u627f\u4e86\u6570\u767e\u4e2a\u843d\u5165\u8fd9\u4e9b\u5371\u9669\u7684\u3001\u6d6a\u8d39\u91d1\u94b1\u7684\u9677\u9631\u7684\u8d26\u6237\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u7684\u8d26\u6237\u7ba1\u7406\u56e2\u961f\u9047\u5230\u7684\u4e94\u79cd\u6700\u75af\u72c2\u7684\u73b0\u5b9e\u573a\u666f\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u8d26\u6237\u4e2d\u907f\u514d\u5b83\u4eec\u7684\u63d0\u793a!\u5728\u4ed8\u8d39\u641c\u7d22\u4e2d\uff0c\u6700\u5fae\u5c0f\u7684\u5931\u8bef\u90fd\u53ef\u80fd\u5bfc\u81f4\u5927\u89c4\u6a21\u7684\u6df7\u4e71\u3002Mark Irvine\u5206\u4eab\u4e86\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u5f53\u6211\u4eec\u63a5\u7ba1\u8fd0\u884cRLSA\u6d3b\u52a8\u7684\u5e10\u6237\u65f6\uff0c\u6211\u4eec\u7ecf\u5e38\u770b\u5230\u8fd9\u4e2a\u4f8b\u5b50\u3002\u5927\u7ea6\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u5e26\u6765\u4e86\u4e00\u4e2a\u5ba2\u6237\uff0c\u4ed6\u6709\u4e24\u4e2a\u975e\u5e38\u76f8\u4f3c\u7684\u6d3b\u52a8\u3002\u4e00\u4e2a\u8d34\u7740\u201c\u6c90\u6d74\u4ea7\u54c1\u201d\u7684\u6807\u7b7e\uff0c\u53e6\u4e00\u4e2a\u51e0\u4e4e\u4e00\u6a21\u4e00\u6837\u7684\u5e7f\u544a\u8d34\u7740\u201crlsa -\u6c90\u6d74\u4ea7\u54c1\u201d\u7684\u6807\u7b7e\u3002RLSA\u6d3b\u52a8\u7684\u82b1\u8d39\u51e0\u4e4e\u548c\u6807\u51c6\u6d3b\u52a8\u4e00\u6837\u591a\uff0c\u800c\u4e14\u786e\u5b9e\u6ca1\u6709\u4ea7\u751f\u66f4\u597d\u7684\u6027\u80fd\u2014\u2014\u8fd9\u4e24\u70b9\u90fd\u5f15\u8d77\u4e86\u8b66\u89c9\u3002<\/p>\n<\/p>\n
\u7ecf\u8fc7\u8fdb\u4e00\u6b65\u7684\u8c03\u67e5\uff0c\u6211\u4eec\u53d1\u73b0\u6700\u521d\u5efa\u7acb\u6240\u8c13\u7684RLSA\u6d3b\u52a8\u7684\u5ba2\u6237\u7ecf\u7406\u5b9e\u9645\u4e0a\u53ea\u662f\u514b\u9686\u4e86\u6700\u521d\u7684\u6d3b\u52a8\uff0c\u5e76\u5c06\u89c2\u4f17\u6dfb\u52a0\u4e3a\u201c\u53ea\u51fa\u4ef7\u201d\u7684\u89c2\u4f17\uff0c\u800c\u4e0d\u662f\u201c\u76ee\u6807\u548c\u51fa\u4ef7\u201d\u7684\u89c2\u4f17\uff0c\u56e0\u6b64\u5b83\u4ecd\u7136\u5411\u4efb\u4f55\u5339\u914d\u5173\u952e\u5b57\u7684\u4eba\u63d0\u4f9b\u5e7f\u544a\uff0c\u800c\u4e0d\u7ba1\u4ed6\u4eec\u4ee5\u524d\u662f\u5426\u6765\u8fc7\u8fd9\u4e2a\u7f51\u7ad9\u3002<\/p>\n
\u5c3d\u7ba1\u5b83\u7684\u6807\u7b7e\uff0c\u5b83\u5b9e\u9645\u4e0a\u6839\u672c\u4e0d\u662f\u4e00\u4e2aRLSA\u6d3b\u52a8\uff0c\u5b83\u53ea\u662f\u4e00\u4e2a\u91cd\u590d\u7684\u6d3b\u52a8\uff0c\u6709\u6548\u5730\u4e0e\u7b2c\u4e00\u4e2a\u7ade\u4e89\u3002\u5728\u8fd9\u4e2a\u7279\u522b\u7684\u8d26\u6237\u4e2d\uff0c\u5728\u8fdb\u884c\u4e8630\u5929\u7684\u4f2arlsa\u6d3b\u52a8\u5e76\u82b1\u8d39\u4e861700\u7f8e\u5143\u4e4b\u540e\uff0c\u53ea\u67091.73\u7f8e\u5143\u88ab\u6309\u8ba1\u5212\u7528\u4e8e\u91cd\u65b0\u5438\u5f15\u56de\u5934\u5ba2\u3002\u5f53\u7136\uff0c\u8fd9\u662f\u4e00\u4e2a\u8d85\u7ea7\u7b80\u5355\u7684\u4fee\u590d\u3002\u6211\u4eec\u8c03\u6574\u4e86\u8bbe\u7f6e\uff0c\u4f7f\u6d3b\u52a8\u7684\u5e7f\u544a\u53ea\u63d0\u4f9b\u7ed9\u90a3\u4e9b\u5728\u518d\u8425\u9500\u540d\u5355\u4e0a\u7684\u4eba\u3002\u6545\u4e8b\u6559\u8bad:\u6ce8\u610f\u4f60\u7684RLSA\u8bbe\u7f6e\u8fd9\u662f\u4e00\u4e2a\u5f88\u5bb9\u6613\u72af\u7684\u9519\u8bef\uff0c\u4f46\u5b83\u80af\u5b9a\u4f1a\u5bf9\u4f60\u7684\u5e10\u6237\u9020\u6210\u4e25\u91cd\u7834\u574f\u3002\u5728\u4f7f\u7528rlsa\u4e4b\u524d\uff0c\u4e00\u5b9a\u8981\u7406\u89e3\u8fd9\u4e24\u4e2a\u622a\u7136\u4e0d\u540c\u7684\u9009\u9879\u3002\u901a\u8fc7\u9009\u62e9\u76ee\u6807\u548c\u51fa\u4ef7\uff0c\u4f60\u5c06\u53ea\u663e\u793a\u5e7f\u544a\u7ed9\u4f60\u7684\u518d\u8425\u9500\u540d\u5355\u4e0a\u7684\u4eba\u3002\u5728\u53ea\u6709\u51fa\u4ef7\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u5b9e\u9645\u4e0a\u662f\u5c06\u518d\u8425\u9500\u5217\u8868\u4e0e\u6807\u51c6\u641c\u7d22\u76ee\u6807\u4e00\u8d77\u6dfb\u52a0\u8fdb\u53bb\uff0c\u4f46\u4f60\u6709\u673a\u4f1a\u4e3a\u518d\u8425\u9500\u53d7\u4f17\u8bbe\u7f6e\u7279\u5b9a\u7684\u51fa\u4ef7\u3002\u9519\u8bef\u4e8c:\u6bd4\u4f2f\u70ed\u7684\u5371\u9669\u51e0\u5e74\u524d\uff0c\u6211\u7684\u4e00\u4f4d\u5ba2\u6237\u795e\u79d8\u5730\u5927\u91cf\u6d41\u5931\u8d44\u91d1\u3002\u4ed6\u7684\u8d26\u6237\u8868\u73b0\u5f97\u5f88\u597d\uff0c\u4f46\u7a81\u7136\u4e4b\u95f4\uff0c\u60c5\u51b5\u5c31\u53d8\u7cdf\u4e86\u3002\u7a81\u7136\u95f4\uff0c\u6e38\u620f\u7684\u5370\u8c61\u8fbe\u5230\u4e86\u5386\u53f2\u6700\u9ad8\u6c34\u5e73\uff0c\u70b9\u51fb\u7387\u5927\u5e45\u4e0b\u964d(\u5c3d\u7ba1\u6574\u4f53\u70b9\u51fb\u7387\u7565\u6709\u4e0a\u5347)\uff0c\u8f6c\u5316\u7387\u4e5f\u51fa\u73b0\u4e86\u4e0b\u964d\u3002\u8fd9\u662f\u7ea2\u8272\u8b66\u6212\u60c5\u51b5\u3002\u6211\u4eec\u4e24\u4e2a\u7ede\u5c3d\u8111\u6c41\u60f3\u5f04\u6e05\u695a\u5230\u5e95\u51fa\u4e86\u4ec0\u4e48\u95ee\u9898\u3002\u6211\u4eec\u4e0d\u77e5\u6240\u63aa\u2014\u2014\u6211\u4eec\u6ca1\u6709\u5bf9\u8d26\u6237\u8fdb\u884c\u91cd\u5927\u8c03\u6574\uff0c\u6ca1\u6709\u7ade\u4e89\u5bf9\u624b\u201c\u9ed1\u9a6c\u201d\u8fdb\u5165\u62cd\u5356\uff0c\u4ed6\u6240\u5728\u7684\u884c\u4e1a\u4e5f\u6ca1\u6709\u4ec0\u4e48\u663e\u8457\u7684\u53d8\u5316\u3002\u5f53\u6211\u4eec\u75af\u72c2\u5730\u6d4f\u89c8\u4ed6\u7684\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u5bfb\u627e\u7ebf\u7d22\u65f6\uff0c\u6211\u4eec\u65e0\u610f\u4e2d\u53d1\u73b0\u4e86\u4e00\u4e9b\u4ee4\u4eba\u9707\u60ca\u7684\u4e8b\u60c5\u2014\u2014\u4ed6\u7684\u5e7f\u544a\u51fa\u73b0\u5728\u5927\u91cf\u4e0e\u8d3e\u65af\u6c40\u00b7\u6bd4\u4f2f\u76f8\u5173\u7684\u641c\u7d22\u67e5\u8be2\u4e2d\u3002\u5ba2\u6237\u7684\u516c\u53f8\u5356\u7684\u662f\u5149\u7ea4\u7535\u7f06\uff0c\u6240\u4ee5\u8fd9\u663e\u7136\u4e0d\u5408\u7406\u3002\u968f\u7740\u6211\u4eec\u505a\u4e86\u66f4\u591a\u7684\u6316\u6398\uff0c\u6211\u4eec\u53d1\u73b0\u4e86\u5b8c\u6574\u7684\u6545\u4e8b\u3002\u4ed6\u51e0\u4e4e\u6240\u6709\u7684\u5173\u952e\u8bcd\u90fd\u5305\u542b\u4e86\u201c\u7ea4\u7ef4\u201d\u8fd9\u4e2a\u8bcd\u3002\u901a\u8fc7\u5bc6\u5207\u7684\u53d8\u4f53\u5339\u914d\uff0c\u8c37\u6b4c\u8ba4\u4e3a\u201c\u6bd4\u4f2f\u201d\u662f\u201c\u7ea4\u7ef4\u201d\u7684\u62fc\u5199\u9519\u8bef\u3002\u5f53\u8d3e\u65af\u6c40\u53d1\u5e03\u4e86\u4e00\u5f20\u65b0\u4e13\u8f91\uff0c\u6bd4\u4f2f\u7c89\u4eec\u7eb7\u7eb7\u5728serp\u4e0a\u5bfb\u627e\u5b83\u7684\u65f6\u5019\uff0c\u4e8b\u60c5\u624d\u771f\u6b63\u5347\u6e29\u3002\u6bd4\u4f2f\u70ed\u662f\u771f\u7684\uff0c\u4f19\u8ba1\u4eec\u3002\u8fd9\u662f\u8bc1\u660e\u3002\u6beb\u4e0d\u5947\u602a\uff0c\u8fd9\u4e9b\u8ba8\u538c\u7684\u6bd4\u4f2f\u7c89\u4e1d\u80af\u5b9a\u4e0d\u662f\u6211\u5ba2\u6237\u7684\u76ee\u6807\u5e02\u573a\uff0c\u6240\u4ee5\u6211\u4eec\u5c06\u201c\u6bd4\u4f2f\u201d\u8bbe\u7f6e\u4e3a\u8d1f\u9762\u5173\u952e\u5b57\u2014\u2014\u4ee3\u4ef7\u9ad8\u6602\u7684\u5371\u673a\u907f\u514d\u4e86!\u6545\u4e8b\u7684\u5bd3\u610f:\u8654\u8bda\u5730\u76d1\u89c6\u60a8\u7684\u67e5\u8be2\u62a5\u544a<\/p>\n
\u8fd9\u4e2a\u5ba2\u6237\u7684\u5e10\u6237\u5df2\u7ecf\u5efa\u7acb\u5c3d\u7ba1\u5982\u6b64\uff0c\u4ed6\u8fd8\u662f\u6389\u8fdb\u4e86\u8fd9\u4e2a\u9ecf\u7cca\u7cca\u7684\u3001\u4ee3\u4ef7\u9ad8\u6602\u7684\u9677\u9631\u3002\u5f53\u6d89\u53ca\u5230\u63a5\u8fd1\u7684\u53d8\u4f53\u65f6\uff0c\u51e0\u4e4e\u4e0d\u53ef\u80fd\u9884\u6d4b\u8c37\u6b4c\u5c06\u4e0e\u4ec0\u4e48\u7c7b\u578b\u7684\u672f\u8bed\u76f8\u5339\u914d\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u4f60\u94fe\u63a5\u5230\u7684\u76f8\u5173\u67e5\u8be2\u90fd\u662f\u771f\u6b63\u7684\u62fc\u5199\u9519\u8bef\u6216\u4e0e\u4f60\u7684\u76ee\u6807\u8bcd\u6c47\u63a5\u8fd1\u7684\u53d8\u4f53\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4e00\u4e9b\u574f\u82f9\u679c\u6ca1\u6709\u901a\u8fc7\u4ed6\u4eec\u7684\u65b9\u5f0f\u3002\u4f60\u80fd\u9884\u6d4b\u7684\u8d1f\u9762\u5173\u952e\u8bcd\u8d8a\u591a\u8d8a\u597d\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4f60\u6ca1\u6709\u9884\u89c1\u5230\u7684\u7cdf\u7cd5\u5339\u914d\uff0c\u6700\u597d\u7684\u9632\u5fa1\u65b9\u6cd5\u662f\u5b9a\u671f\u68c0\u67e5\u4f60\u7684\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u3002\u4f60\u8d8a\u65e9\u53d1\u73b0\u5b83\u4eec\uff0c\u5c31\u8d8a\u65e9\u628a\u5b83\u4eec\u5f53\u6210\u8d1f\u9762\u56e0\u7d20\u3002<\/p>\n
[\u9700\u8981\u66f4\u591a\u7684\u5e2e\u52a9\uff0c\u60a8\u7684PPC\u9884\u7b97?\u67e5\u770b\u6211\u4eec\u5b8c\u6574\u7684\uff0c\u6613\u4e8e\u7406\u89e3\u7684\u6307\u5357\u5efa\u7acb\u548c\u7ba1\u7406\u4f60\u7684AdWords\u9884\u7b97\u3002[\u82f1\u8bed\u6cdb\u8bfb\u6750\u6599\u9519\u8bef\u4e09:\u56fd\u9645\u7231\u60c5\u8d70\u6b6a\u4e86\u4f60\u7684\u76ee\u6807\u8bbe\u7f6e\u5f88\u91cd\u8981\u2014\u2014\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u3002\u592a\u591a\u7684\u5e7f\u544a\u5546\u4ece\u4e00\u5f00\u59cb\u5c31\u5ffd\u89c6\u4e86\u8fd9\u4e9b\u8bbe\u7f6e\uff0c\u5bfc\u81f4\u5927\u91cf\u7684\u5370\u8c61\u548c\u70b9\u51fb\u6765\u81ea\u4e0d\u5408\u683c\u7684\u533a\u57df\u3002\u6211\u4eec\u7684\u4e00\u4f4d\u987e\u95ee\u5f17\u6717\u8f9b\u00b7\u7f57\u5fb7\u91cc\u683c\u65af(Francine Rodriguez)\u6700\u8fd1\u4e0e\u4e00\u4f4d\u5ba2\u6237\u5408\u4f5c\uff0c\u4ed6\u7684\u76ee\u6807\u5b9a\u4f4d\u8bbe\u7f6e\u8ba9\u4ed6\u6d6a\u8d39\u4e86\u6570\u5343\u7f8e\u5143\u7684\u5e7f\u544a\u652f\u51fa\u3002\u8fd9\u4e2a\u5ba2\u6237\u5728\u7f51\u4e0a\u4e3a\u5404\u79cd\u8db3\u7403\u961f\u9500\u552e\u7403\u8ff7\u7528\u54c1\u548c\u7403\u8863\u3002\u8003\u8651\u5230\u8fd9\u4e9b\u4ea7\u54c1\u6709\u5168\u7403\u7528\u6237\uff0c\u4ed6\u5c06\u76ee\u6807\u8bbe\u7f6e\u4e3a\u201c\u4e16\u754c\u201d\u3002\u4e0d\u51fa\u6240\u6599\uff0c\u4ed6\u5f88\u5feb\u5c31\u82b1\u5149\u4e86\u4ed6\u7684\u9884\u7b97\u2014\u2014\u968f\u7740\u5b83\u7684\u53d1\u5c55\uff0c\u4e16\u754c\u4e0a\u6709\u76f8\u5f53\u591a\u7684\u4eba\u5728\u641c\u7d22\u4e0e\u8db3\u7403\u76f8\u5173\u7684\u8bcd\u6c47\u3002<\/p>\n
\u4ed6\u7684\u6d41\u91cf\u5e26\u6765\u4e86\u516c\u5e73\u7684\u5370\u8c61\u548c\u70b9\u51fb\u91cf\uff0c\u4f46\u51e0\u4e4e\u6ca1\u6709\u8f6c\u6362\u3002\u5f53\u4ed6\u548c\u5f17\u6717\u8f9b\u5ba1\u9605\u4ed6\u7684\u5730\u7406\u62a5\u544a\u65f6\uff0c\u4ed6\u4eec\u53d1\u73b0\u8fd9\u4e9b\u5370\u8c61\/\u70b9\u51fb\u7684\u7edd\u5927\u591a\u6570\u6765\u81ea\u5370\u5ea6\u548c\u4e2d\u56fd\u3002\u95ee\u9898\u662f\uff0c\u5ba2\u6237\u7684\u4ea7\u54c1\u9875\u9762\u662f\u82f1\u6587\u7684\uff0c\u4ed6\u7684\u5b9a\u4ef7\u4fe1\u606f\u53ea\u5217\u51fa\u4e86\u7f8e\u5143\uff0cCAD\u548c\u6b27\u5143\u3002\u5373\u4f7f\u8fd9\u4e9b\u6e38\u5ba2\u771f\u7684\u8003\u8651\u8d2d\u4e70\uff0c\u8fd0\u8d39\u4e5f\u4f1a\u5f88\u9ad8\uff0c\u5f88\u53ef\u80fd\u4f1a\u8d85\u8fc7\u8ba2\u5355\u672c\u8eab\u7684\u4ef7\u683c\u3002Francine\u5e2e\u52a9\u4ed6\u5c06\u76ee\u6807\u7f29\u5c0f\u5230\u5bf9\u516c\u53f8\u66f4\u6709\u610f\u4e49\u7684\u9886\u57df\uff0c\u8fd9\u6781\u5927\u5730\u63d0\u9ad8\u4e86\u4ed6\u7684\u4e1a\u7ee9\u3002\u6545\u4e8b\u7684\u5bd3\u610f:\u8c37\u6b4c\u6709\u590d\u6742\u7684\u76ee\u6807\u8bbe\u7f6e\u2014\u2014\u4f7f\u7528\u5b83\u4eec!\u4ec5\u4ec5\u56e0\u4e3a\u4f60\u53ef\u4ee5\u5411\u5168\u4e16\u754c\u9500\u552e\u4ea7\u54c1\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u5e94\u8be5\u8fd9\u4e48\u505a\u3002\u4e86\u89e3\u54ea\u4e9b\u5730\u533a\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8d2d\u4e70\uff0c\u5e76\u9996\u5148\u5173\u6ce8\u8fd9\u4e9b\u5730\u533a\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u4f60\u603b\u662f\u53ef\u4ee5\u628a\u4f60\u7684\u89e6\u89d2\u6269\u5c55\u5230\u65b0\u7684\u9886\u57df(\u5c0f\u5fc3!)\u4e00\u5b9a\u8981\u5229\u7528\u8c37\u6b4c\u590d\u6742\u7684\u5b9a\u4f4d\u9009\u9879\uff0c\u5e76\u8bb0\u4f4f\uff0c\u5f53\u6d89\u53ca\u5230\u5730\u7406\u5b9a\u4f4d\u65f6\uff0c\u8c37\u6b4c\u5c06\u81ea\u52a8\u9ed8\u8ba4\u60a8\u7684\u4f4d\u7f6e\u8bbe\u7f6e\uff0c\u4ee5\u5173\u6ce8\u4f4d\u4e8e\u6216\u641c\u7d22\u60a8\u7684\u56fd\u5bb6\u7684\u4eba(\u5982\u679c\u60a8\u5728\u7f8e\u56fd\uff0c\u5b83\u5305\u62ec\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u5728\u8fd9\u4e2a\u9ed8\u8ba4)\u3002<\/p>\n
\u6211\u4eecppcer\u559c\u6b22\u505a\u5b9e\u9a8c\u3002\u6211\u4eec\u72c2\u70ed\u5730\u6d4b\u8bd5\u5e7f\u544a\u548c\u767b\u9646\u9875\u7684\u53d8\u5316\u3001\u53d7\u4f17\u7ec4\u5408\u548c\u6d3b\u52a8\u7c7b\u578b\u3002\u552f\u4e00\u80fd\u963b\u788d\u6211\u4eec\u65e0\u4f11\u6b62\u5b9e\u9a8c\u7684\u5c31\u662f\u6211\u4eec\u7684\u5ba2\u6237\u3002\u7edd\u5927\u591a\u6570\u5ba2\u6237\u90fd\u9f13\u52b1\u6211\u4eec\u575a\u6301\u53ef\u884c\u7684\u65b9\u6cd5\uff0c\u800c\u4e0d\u662f\u8d70\u66f4\u5192\u9669\u7684\u8def\u7ebf\uff0c\u5c1d\u8bd5\u65b0\u4e1c\u897f\u3002\u6240\u4ee5\uff0c\u5f53\u6211\u4eec\u7684PPC\u987e\u95ee\u4e4b\u4e00\u7eb3\u74e6\u00b7\u970d\u666e\u91d1\u65af(Navah Hopkins)\u5f97\u77e5\u5979\u7684\u65b0\u5ba2\u6237\u5168\u5fc3\u6295\u5165\u5728\u4ed6\u7684\u8d26\u6237\u4e0a\u8fd0\u884c\u6d4b\u8bd5\u65f6\uff0c\u5979\u975e\u5e38\u6fc0\u52a8\u3002\u4ed6\u4eec\u4e00\u8d77\u60f3\u51fa\u4e86\u5404\u79cd\u75af\u72c2\u7684\u6d3b\u52a8\u6765\u6d4b\u8bd5\u4ed6\u7684\u8d26\u6237\u3002\u867d\u7136\u6709\u98ce\u9669\uff0c\u4f46\u5982\u679c\u6210\u529f\u4e86\uff0c\u5bf9\u4ed6\u6765\u8bf4\u5c06\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u7a81\u7834\u3002\u5979\u6307\u5bfc\u4ed6\u5982\u4f55\u5b9e\u65bd\u8fd9\u4e9b\u6539\u53d8\uff0c\u5e76\u5728\u51e0\u5468\u540e\u6253\u4e86\u4e00\u4e2a\u8ddf\u8fdb\u7535\u8bdd\uff0c\u8bc4\u4f30\u7ed3\u679c\u3002\u5f53\u7eb3\u74e6\u8df3\u8fdb\u53bb\u68c0\u67e5\u68c0\u67e5\u7684\u8fdb\u5c55\u65f6\uff0c\u5979\u60ca\u6050\u5730\u53d1\u73b0\u8d26\u6237\u4e0a\u5df2\u7ecf\u82b1\u5149\u4e86\u6570\u5428\u7684\u94b1\u3002\u7ecf\u8fc7\u8fdb\u4e00\u6b65\u7684\u8c03\u67e5\uff0c\u5979\u53d1\u73b0\u4e86\u81f4\u547d\u7684\u7f3a\u9677\u2014\u2014\u5979\u7684\u5ba2\u6237\u9519\u8fc7\u4e86\u8bbe\u7f6e\u8fc7\u7a0b\u4e2d\u7684\u4e00\u4e2a\u5c0f\u6b65\u9aa4\u3002\u4ed6\u4e3a\u6d4b\u8bd5\u6d3b\u52a8\u548c\u6838\u5fc3\u6d3b\u52a8\u5206\u914d\u4e86\u76f8\u540c\u7684\u9884\u7b97\u3002<\/p>\n<\/p>\n
\u5e78\u8fd0\u7684\u662f\uff0c\u4e00\u4e9b\u6d4b\u8bd5\u8fd0\u884c\u826f\u597d\uff0c\u7f13\u89e3\u4e86im\u6ca1\u6b7b\u7684\u4eba\u7684\u5951\u7ea6\u3002\u4f46\u662f\uff0c\u8fd9\u79cd\u60c5\u51b5\u53ef\u80fd\u662f\u707e\u96be\u6027\u7684\u3002\u8fd0\u884c\u6d4b\u8bd5\u662f\u786e\u5b9a\u4ec0\u4e48\u5728\u4f60\u7684PPC\u5e10\u6237\u4e2d\u771f\u6b63\u8d77\u4f5c\u7528\u7684\u6700\u597d\u65b9\u6cd5\u3002\u7136\u800c\uff0c\u4f60\u5e94\u8be5\u53ea\u5206\u914d\u4e00\u5c0f\u90e8\u5206\u9884\u7b97\u7ed9\u5b9e\u9a8c\u6d3b\u52a8\uff0c\u4ee5\u4fdd\u62a4\u4f60\u81ea\u5df1\uff0c\u4e07\u4e00\u4e8b\u4e0e\u613f\u8fdd\u3002(\u66f4\u591a\u5173\u4e8e\u5982\u4f55\u5206\u914d\u8425\u9500\u9884\u7b97\u7684\u5efa\u8bae\u8bf7\u70b9\u51fb\u8fd9\u91cc\u3002)\u9519\u8bef#5:\u5f53\u4f60\u7684\u540d\u4eba\u4ee3\u8a00\u4ea7\u751f\u53cd\u6548\u679c<\/p>\n
\u91d1\u00b7\u5361\u6234\u73ca\u5728\u79f0\u8d5e\u4f60\u7684\u5962\u4f88\u624b\u888b\u5417?\u52d2\u5e03\u6717\u662f\u5728\u5efa\u8bae\u6240\u6709\u6709\u62b1\u8d1f\u7684\u8fd0\u52a8\u5458\u6295\u8d44\u4f60\u7684\u6d6e\u534e\u8fd0\u52a8\u978b\u5417?\u606d\u559c\u3002\u4f60\u4e3a\u81ea\u5df1\u8d62\u5f97\u4e86\u4e00\u4e2a\u540d\u4eba\u4ee3\u8a00\uff0c\u8fd9\u662f\u8bb8\u591a\u54c1\u724c\u68a6\u5bd0\u4ee5\u6c42\u7684\u30022003\u5e74\uff0c\u9ea6\u5f53\u52b3\u5411\u8d3e\u65af\u6c40\u00b7\u6c40\u5e03\u83b1\u514b\u652f\u4ed8\u4e86600\u4e07\u7f8e\u5143\u7684\u4ee3\u8a00\u5408\u540c\uff0c\u5176\u4e2d\u5305\u62ec\u4e3a\u201c\u6211\u7231\u5b83\u201d\u7684\u5e7f\u544a\u6b4c\u62cd\u6444\u4e00\u6bb5\u97f3\u4e50\u89c6\u9891\u548c\u5f55\u5236\u4e00\u6bb5\u58f0\u97f3\u526a\u8f91\u3002\u6211\u4eec\u7684\u4e00\u4f4dSEM\u9ad8\u7ea7\u7ecf\u7406\u8d3e\u514b\u7433\u00b7\u4e54\u4e39(Jaclyn Jordan)\u4e0e\u4e00\u5bb6\u7f8e\u5bb9\u4ea7\u54c1\u4f9b\u5e94\u5546\u5408\u4f5c\uff0c\u540e\u8005\u5f97\u5230\u4e86\u4e00\u4f4d\u8d85\u7ea7\u53d7\u6b22\u8fce\u7684\u540d\u4eba\u7684\u652f\u6301(\u6211\u53d1\u8a93\u8981\u4fdd\u5bc6\uff0c\u6240\u4ee5\u4e0d\u80fd\u900f\u9732\u59d3\u540d)\u3002\u5979\u7684\u4ee3\u8a00\u5bf9\u54c1\u724c\u4ea7\u751f\u4e86\u4e0d\u53ef\u601d\u8bae\u7684\u5f3a\u5927\u5f71\u54cd\uff0c\u6211\u4eec\u6536\u83b7\u4e86\u5b83\u7684\u5168\u90e8\u4ef7\u503c\u3002\u6211\u4eec\u7528\u5979\u7f8e\u4e3d\u7684\u8138\u5e9e\u88c5\u9970\u4e86\u4ed6\u4eec\u6240\u6709\u7684\u5c55\u793a\u5e7f\u544a\uff0c\u6587\u5b57\u5e7f\u544a\u63d0\u9192\u8bfb\u8005\u5979\u662f\u8be5\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d\uff0c\u6211\u4eec\u751a\u81f3\u51fa\u4ef7\u5305\u62ec\u5979\u540d\u5b57\u7684\u5173\u952e\u8bcd\u3002\u5728\u8fd9\u4f4d\u7f8e\u56fd\u751c\u5fc3\u7684\u652f\u6301\u548c\u6770\u594e\u7433\u51fa\u8272\u7684PPC\u6280\u5de7\u7684\u5e2e\u52a9\u4e0b\uff0c\u8fd9\u4e2a\u8d26\u53f7\u51e0\u4e2a\u6708\u6765\u4e00\u76f4\u5f88\u706b\u3002\u6bcf\u5468\u7684CPA\u90fd\u6bd4\u524d\u4e00\u5468\u4f4e\uff0c\u76f4\u5230\u660e\u661f\u4ee3\u8a00\u4eba\u526a\u4e86\u5934\u53d1\u3002\u6d88\u606f\u4e00\u51fa(\u662f\u7684\uff0c\u6211\u610f\u8bc6\u5230\u8fd9\u79cd\u8bf4\u6cd5\u6709\u591a\u8352\u8c2c\uff0c\u4f46\u5b83\u88ab\u591a\u5bb6\u65b0\u95fb\u5a92\u4f53\u62a5\u9053\u4e86!)\uff0c\u8be5\u8d26\u6237\u7684\u6ce8\u518c\u4f1a\u8ba1\u5e08\u5c31\u66b4\u6da8\u4e86\u3002\u6770\u57fa\uff0c\u4e0d\u77e5\u60c5\u7684\u65b0\u95fb\u770b\u5230\u4e1a\u7ee9\u66b4\u8dcc\u611f\u5230\u9707\u60ca\u3002\u76f4\u5230\u5979\u6df1\u5165\u641c\u7d22\u67e5\u8be2\u62a5\u544a\uff0c\u5979\u624d\u610f\u8bc6\u5230\u6240\u6709\u8fd9\u4e9b\u65b0\u7684\u3001\u4e0d\u5408\u683c\u7684\u641c\u7d22\u7684\u6765\u6e90\u3002\u6545\u4e8b\u7684\u5bd3\u610f:\u5c0f\u5fc3\u76d1\u89c6\u4f60\u7684\u660e\u661f\u4ee3\u8a00\u5728\u4e00\u4e2a\u5b8c\u7f8e\u7684\u4e16\u754c\u91cc\uff0c\u4f60\u7684\u54c1\u724c\u7684\u8c61\u5f81\u6027\u540d\u4eba\u4f1a\u5728\u4efb\u4f55\u65f6\u5019\u7ed9\u4f60\u4e00\u4e2a\u8b66\u544a\uff0c\u53ea\u8981\u4ed6\u4eec\u505a\u4e86\u4ec0\u4e48\u53ef\u80fd\u5bfc\u81f4\u641c\u7d22\u4ed6\u4eec\u540d\u5b57\u7684\u5cf0\u503c\u3002\u4f46\u662f\uff0c\u5f88\u6709\u53ef\u80fd\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u4e3a\u4e86\u4fdd\u62a4\u4f60\u7684PPC\u8d26\u6237\u800c\u4ea4\u51fa\u4ed6\u4eec\u7684\u4e2a\u4eba\u65e5\u5386\u3002\u5bf9\u4ed8\u8fd9\u79cd\u60c5\u51b5\u7684\u6700\u597d\u529e\u6cd5\u5c31\u662f\u5bc6\u5207\u5173\u6ce8\u4f60\u7684\u540d\u4eba\u3002\u5c3d\u91cf\u63d0\u524d\u4e3a\u91cd\u5927\u6d3b\u52a8(\u9881\u5956\u5178\u793c\u3001\u4e13\u8f91\u53d1\u884c\u3001\u5927\u578b\u6bd4\u8d5b)\u505a\u51c6\u5907\u3002\u5bf9\u4e8e\u610f\u5916\u7684\u65b0\u95fb(\u6bd4\u5982\u7406\u53d1)\uff0c\u4e3a\u4ed6\u4eec\u7684\u540d\u5b57\u8bbe\u7f6e\u4e00\u4e2a\u8c37\u6b4cAlert\uff0c\u8fd9\u6837\u4f60\u5c31\u4f1a\u5728\u4efb\u4f55\u6709\u65b0\u95fb\u4ef7\u503c\u7684\u4e8b\u60c5\u53d1\u751f\u65f6\u6536\u5230\u901a\u77e5\u3002\u4e00\u65e6\u77e5\u9053\u4e86\u8981\u9762\u5bf9\u7684\u662f\u4ec0\u4e48\uff0c\u5c31\u53ef\u4ee5\u8bbe\u7f6e\u8d1f\u503c\u6216\u8c03\u6574\u5339\u914d\u7c7b\u578b\u6765\u9650\u5236\u975e\u9650\u5b9a\u6d41\u91cf\u3002<\/p>\n
Erin Sagin\u5728WordStream\u5de5\u4f5c\u4e86\u4e94\u5e74\uff0c\u4e3b\u8981\u8d1f\u8d23\u5ba2\u6237\u6210\u529f\u548c\u5e02\u573a\u8425\u9500\u3002\u5979\u4f4f\u5728\u52a0\u5dde\u3002<\/p>\n
\u53c2\u89c1Erin Sagin\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5982\u679c\u4f60\u4e0d\u5c0f\u5fc3\uff0c\u4f60\u7684PPC\u9884\u7b97\u53ef\u80fd\u4f1a\u5728\u7728\u773c\u4e4b\u95f4\u6d88\u5931\u3002\u5728WordStream\u603b\u90e8\uff0c\u6211\u4eec\u7ee7\u627f\u4e86\u6570\u767e\u4e2a\u843d\u5165\u8fd9\u4e9b\u5371\u9669\u7684\u3001 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-785","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=785"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":2449,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/785\/revisions\/2449"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}