\u5bb6\u5ead-\u535a\u5ba2-\u5b8c\u6210\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u521d\u5b66\u8005\u6307\u5357(ABM)<\/p>\n
\u6211\u8bb0\u5f97\u662f\u5728\u53bb\u5e74\u79cb\u5929\uff0c\u6211\u7684\u4e00\u4e2a\u540c\u4e8b\u544a\u8bc9\u6211\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5728\u6570\u5b57\u8425\u9500\u4e16\u754c\u4e2d\u662f\u201c\u8d8b\u52bf\u201d\u3002\u6839\u636e\u5929\u72fc\u661f\u51b3\u7b56\u516c\u53f8(Sirius Decisions) 2016\u5e74\u7684\u4e00\u9879\u7814\u7a76\uff0c\u5979\u662f\u5bf9\u7684\u3002\u4ed6\u4eec\u53d1\u73b0\uff0c\u8d85\u8fc770%\u7684B2B\u8425\u9500\u4eba\u5458\u6b63\u5728\u52a0\u5f3aABM\u7684\u7279\u5b9a\u9879\u76ee\uff0c\u5e76\u6709\u4e13\u95e8\u7684\u5458\u5de5\u4ece\u4e8b\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u30022015\u5e74\uff0c\u53ea\u670920%\u7684\u516c\u53f8\u5b9e\u65bd\u4e86AMB\u8ba1\u5212\u3002\u6839\u636eITSMA\u7684\u6570\u636e\uff0c85%\u7684\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6bd4\u5176\u4ed6\u4efb\u4f55\u8425\u9500\u65b9\u6cd5\u90fd\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u56de\u62a5!<\/p>\n
\u5f53\u65f6\u6211\u5728\u5ba2\u6237\u6210\u529f\u65b9\u9762\u5de5\u4f5c\uff0c\u4f46\u4e5f\u6709\u5e02\u573a\u8425\u9500\u7684\u80cc\u666f\uff0c\u6211\u7acb\u523b\u88ab\u5438\u5f15\u4f4f\u4e86\u3002\u6211\u5728\u4e0d\u540c\u7684\u5de5\u4f5c\u573a\u6240\u770b\u5230\u7684\u4e00\u4e2a\u6301\u7eed\u5b58\u5728\u7684\u95ee\u9898\u662f\uff0c\u80fd\u5426\u5c06\u9500\u552e\u3001\u6210\u529f\u548c\u5e02\u573a\u8425\u9500\u6070\u5f53\u5730\u7ed3\u5408\u8d77\u6765\u3002\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u80fd\u6210\u4e3a\u795e\u5947\u7684\u89e3\u51b3\u65b9\u6848\u5417?<\/p>\n
\u9488\u5bf9\u7279\u5b9a\u9ad8\u4ef7\u503c\u8d26\u6237\u7684\u8425\u9500\u4f3c\u4e4e\u6709\u5e0c\u671b\uff0c\u4f46\u5177\u6709\u6311\u6218\u6027\u3002\u6211\u4eec\u5982\u4f55\u5728\u6bcf\u5468\u5de5\u4f5c40-50\u5c0f\u65f6\u7684\u60c5\u51b5\u4e0b\u6709\u6548\u5730\u505a\u5230\u8fd9\u4e00\u70b9?\u4f46\u5728\u601d\u8003\u8fd9\u4e2a\u95ee\u9898\u4e4b\u524d\uff0c\u5fc5\u987b\u56de\u7b54\u4e00\u4e2a\u5173\u952e\u95ee\u9898:\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5230\u5e95\u662f\u4ec0\u4e48?\u4ec0\u4e48\u662f\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\uff0c\u6216ABM?<\/p>\n
\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u662f\u4e00\u79cd\u6218\u7565\u8425\u9500\u7b56\u7565\uff0c\u5176\u4e2d\u4e3b\u8981\u4e1a\u52a1\u5e10\u6237\u4f5c\u4e3a\u4e00\u4e2a\u5355\u4f4d\u76f4\u63a5\u8fdb\u884c\u8425\u9500(\u4e0e\u5178\u578b\u7684\u4e00\u5bf9\u591a\u65b9\u6cd5\u76f8\u6bd4)\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u9996\u5148\u786e\u5b9a\u9ad8\u4ef7\u503c\u5ba2\u6237\u6216\u6f5c\u5728\u5ba2\u6237\uff0c\u7136\u540e\u9501\u5b9a\u8fd9\u4e9b\u4e1a\u52a1\u4e2d\u7684\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\uff0c\u7136\u540e\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u5b9e\u65bd\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u5438\u5f15\u4ed6\u4eec\u7684\u7279\u5b9a\u89d2\u8272\u548c\u9700\u6c42\u3002\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5c31\u50cf\u6253\u4e86\u7c7b\u56fa\u9187\u7684\u4e2a\u6027\u5316\u8425\u9500\u3002Prism\u5168\u7403\u8425\u9500\u89e3\u51b3\u65b9\u6848\u516c\u53f8\u7684\u603b\u88c1\u517c\u521b\u59cb\u4ebaElyse Flynn Meyer\u8bf4:\u201c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5173\u6ce8\u7684\u662f\u51e0\u4e2a\u5927\u7684\u3001\u91cd\u8981\u7684\u8d26\u6237\uff0c\u6216\u8005\u90a3\u4e9b\u6700\u6709\u5e0c\u671b\u4e3a\u516c\u53f8\u589e\u52a0\u5229\u6da6\u7684\u6f5c\u5728\u8d26\u6237\u3002\u201d\u201c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5411\u8fd9\u4e9b\u4eba\u63d0\u4f9b\u9ad8\u63a5\u89e6\u5ea6\u548c\u9ad8\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u5982\u6b64\u91cd\u8981\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u6536\u5165\u6f5c\u529b\u548c\u5bf9\u9500\u552e\u548c\u8425\u9500\u7684\u5f71\u54cd\u3002<\/p>\n
\u4f60\u5e94\u8be5\u5b9e\u65bd\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5417?<\/p>\n
\u65e2\u7136\u60a8\u5df2\u7ecf\u5bf9ABM\u7684\u5b9e\u9645\u542b\u4e49\u6709\u4e86\u66f4\u591a\u7684\u4e86\u89e3\uff0c\u60a8\u53ef\u80fd\u4f1a\u60f3\u77e5\u9053\u5b83\u662f\u5426\u771f\u7684\u503c\u5f97\u8ba9\u60a8\u591c\u4e0d\u80fd\u5bd0\u3002\u8ffd\u6c42\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7684\u4e00\u4e2a\u660e\u663e\u7684\u539f\u56e0\u662f\uff0c\u7814\u7a76\u8868\u660e\uff0c\u5b83\u4f3c\u4e4e\u80fd\u6709\u6548\u5730\u63d0\u4f9bROI\u3002\u4e8b\u5b9e\u4e0a\uff0cAltera\u96c6\u56e2\u7684\u7814\u7a76\u53d1\u73b0\uff0c97%\u7684\u53d7\u8bbf\u8005\u62a5\u544aABM\u6bd4\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u6709\u66f4\u9ad8\u6216\u66f4\u9ad8\u7684ROI\u3002\u4f46\u662fABM\u9002\u5408\u4f60\u5417?\u867d\u7136\u201c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u201d\u662f\u4e00\u4e2a\u5f88\u6709\u4ef7\u503c\u7684\u77ed\u8bed\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u9002\u5408\u6240\u6709\u4f01\u4e1a\u7684\u6700\u4f73\u7b56\u7565\u3002\u4e8b\u5b9e\u4e0a\uff0cABM\u662f\u4e00\u79cd\u5178\u578b\u7684B2B\u8425\u9500\u65b9\u6cd5\uff0c\u6d89\u53ca\u8d85\u8fc71000\u540d\u5458\u5de5\u7684\u4f01\u4e1a\u7ea7\u9500\u552e\u7ec4\u7ec7\u3002\u8fd9\u662f\u7531\u4e8e\u901a\u5e38\u6709\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u53c2\u4e0e\u5230\u9500\u552e\u4e2d\u3002\u5982\u679c\u4f60\u7684\u5458\u5de5\u6570\u91cf\u4f4e\u4e8e1000\u4eba\uff0c\u800c\u4e14\u4f60\u4e0d\u662f\u5728B2B\u884c\u4e1a\uff0c\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u4f1a\u628a\u4f60\u6392\u9664\u5728\u5916\uff0c\u4f46\u4f60\u5e94\u8be5\u8003\u8651\u5b83\u5bf9\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u548c\u9500\u552e\/\u8425\u9500\u5468\u671f\u662f\u5426\u6709\u610f\u4e49\u3002\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u65f6\u95f4\u548c\u8d44\u6e90\u6709\u9650\u7684\u5c0f\u516c\u53f8\uff0c\u9488\u5bf9\u7279\u5b9a\u5ba2\u6237\u8fdb\u884c\u8425\u9500\u53ef\u80fd\u662f\u4e0d\u73b0\u5b9e\u7684\u3002<\/p>\n
\u5982\u679c\u60a8\u611f\u5174\u8da3\u5e76\u60f3\u5c1d\u8bd5\u8fd9\u79cd\u7b56\u7565\uff0c\u60a8\u7edd\u5bf9\u5e94\u8be5\u5c1d\u8bd5!\u4e3a\u4ec0\u4e48?\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\u5bfb\u6c42\u66f4\u65e9\u5730\u542f\u52a8\u9ad8\u4ef7\u503c\u673a\u4f1a\u7684\u9500\u552e\u8fc7\u7a0b\uff0c\u4ece\u8425\u9500\u6d3b\u52a8\u4e2d\u83b7\u5f97\u5c3d\u53ef\u80fd\u9ad8\u7684ROI\uff0c\u5e76\u5c06\u8425\u9500\u3001\u9500\u552e\u548c\u5ba2\u6237\u7ba1\u7406\u7ed3\u5408\u8d77\u6765\uff0c\u4ee5\u83b7\u5f97\u957f\u671f\u7684\u6210\u529f\u3002<\/p>\n
\u542c\u8d77\u6765\u5f88\u4e0d\u9519\uff0c\u5bf9\u5427?\u6240\u4ee5\uff0c\u867d\u7136\u6267\u884c\u8d77\u6765\u53ef\u80fd\u6709\u70b9\u68d8\u624b\uff0c\u4f46\u4e00\u65e6\u4f60\u638c\u63e1\u4e86\u7b56\u7565\uff0c\u56de\u62a5\u5c31\u4f1a\u975e\u5e38\u6709\u4ef7\u503c\uff0c\u503c\u5f97\u4f60\u4ed8\u51fa\u52aa\u529b\u3002\u53e6\u4e00\u4ef6\u8981\u63d0\u53ca\u7684\u4e8b\u60c5\u662f\uff0c\u53ea\u8981\u4f60\u6709\u6b63\u786e\u7684\u6570\u636e\u548c\u7cfb\u7edf\uff0c\u5c31\u6709\u65b9\u6cd5\u4f7f\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u81ea\u52a8\u5316\u8d1f\u8d23\u9500\u552e\u548c\u5e02\u573a\u4e4b\u95f4\u7684\u6c9f\u901a\u3002\u4f8b\u5982\uff0cTerminus\u662f\u4e00\u4e2aSaaS\u5e73\u53f0\uff0c\u5b83\u5c06\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u548c\u81ea\u52a8\u5316\u4f18\u96c5\u5730\u7ed3\u5408\u5728\u4e00\u8d77\u3002\u5bf9\u4e8e\u90a3\u4e9b\u8ba4\u4e3aABM\u53ef\u4ee5\u4e3a\u4f60\u7684\u516c\u53f8\u5e26\u6765\u5de8\u5927\u56de\u62a5\u7684\u4eba\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b6\u4e2a\u6b65\u9aa4\u5f00\u59cb\u5427!\u57fa\u4e8e\u7528\u6237\u7684\u8425\u9500\u5c31\u50cf\u5b66\u4e60\u4e00\u95e8\u65b0\u8bed\u8a00\u3002\u4f60\u4e0d\u518d\u9488\u5bf9\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u6216\u89d2\u8272\uff0c\u800c\u662f\u9488\u5bf9\u7279\u5b9a\u7684\u7ec4\u7ec7\u3002\u6bd4\u8d5b\u573a\u5730\u53d1\u751f\u4e86\u4e00\u4e9b\u53d8\u5316\uff0c\u5b83\u9700\u8981\u4e00\u4e2a\u6218\u7565\u548c\u6218\u672f\u65b9\u6cd5\u6765\u5b8c\u5584\u3002\u9075\u5faa\u4ee5\u4e0b\u6b65\u9aa4\u5c06\u786e\u4fdd\u60a8\u5728ABM\u7684\u6b63\u786e\u5f00\u59cb\u3002\u8425\u9500\u4eba\u5458\u4e60\u60ef\u4e8e\u5b9a\u4e49\u4eba\u7269\u89d2\u8272\uff0c\u4f46\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5e76\u4e0d\u662f\u8981\u533a\u5206\u201c\u5065\u8c08\u7684\u51ef\u897f\u201d\u548c\u201c\u4f01\u4e1a\u7684\u57c3\u91cc\u514b\u201d\u3002\u76f8\u53cd\uff0cABM\u662f\u9488\u5bf9\u6574\u4e2a\u7ec4\u7ec7\u800c\u4e0d\u662f\u4e2a\u4eba\u7684\u8425\u9500\u3002\u8fd9\u662f\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u533a\u522b\uff0c\u4e5f\u662f\u8ba9\u4e8b\u60c5\u6709\u4e2a\u597d\u7684\u5f00\u7aef\u3002\u901a\u8fc7\u786e\u5b9a\u4e3a\u60a8\u7684\u7ec4\u7ec7\u5e26\u6765\u6700\u5927MRR(\u6708\u7ecf\u5e38\u6027\u6536\u5165)\u7684\u7ec4\u7ec7\u7684\u5171\u540c\u7ec4\u6210\uff0c\u5f00\u59cb\u60a8\u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u52aa\u529b\u3002\u4f8b\u5982\uff0c\u660e\u786e\u884c\u4e1a\u3001\u516c\u53f8\u89c4\u6a21\u3001\u4f4d\u7f6e\u3001\u5e74\u6536\u5165\u3001\u8ffd\u52a0\u9500\u552e\u673a\u4f1a\u3001\u5229\u6da6\u7387\u7b49\uff0c\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u6700\u9ad8\u7684\u957f\u671f\u5229\u6da6\u3002\u8fd9\u5c31\u662f\u4f60\u8981\u8ffd\u67e5\u7684\u8d26\u6237\u7c7b\u578b\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u80fd\u5305\u62ec\u5b9a\u91cf\u7814\u7a76\u548c\u5b9a\u6027\u7814\u7a76\u3002\u4f8b\u5982\uff0c\u4e0e\u6218\u7565\u9886\u5bfc\u8005\u4ee5\u53ca\u9500\u552e\u548c\u5ba2\u6237\u6210\u529f\u56e2\u961f\u4e2d\u9762\u5bf9\u5ba2\u6237\u7684\u5458\u5de5\u5408\u4f5c\uff0c\u4ece\u4ed6\u4eec\u7684\u7ecf\u9a8c\u4e2d\u5b66\u4e60\uff0c\u540c\u65f6\u4e5f\u8981\u627e\u5230\u624b\u5934\u7684\u6570\u636e\u6765\u652f\u6301\u8fd9\u4e9b\u5047\u8bbe\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u53ef\u4ee5\u4ece\u4e0e\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u5728\u7b2c\u4e00\u7ebf\u5de5\u4f5c\u7684\u5458\u5de5\u90a3\u91cc\u6536\u96c6\u5230\u7684\u4fe1\u606f\u975e\u5e38\u6709\u4ef7\u503c\uff0c\u56e0\u4e3a\u8c01\u6bd4\u4ed6\u4eec\u66f4\u4e86\u89e3\u4f60\u7684\u9886\u5bfc\u548c\u5ba2\u6237\u5462?\u6709\u4e86\u6570\u636e\u652f\u6301\uff0c\u53ea\u4f1a\u786e\u4fdd\u4f60\u76f4\u5954\u91d1\u94b1\u4e4b\u4e61\u3002\u8fd9\u4e2a\u6b65\u9aa4\u4e0d\u5e94\u8be5\u88ab\u8f7b\u89c6\uff0c\u56e0\u4e3a\u5982\u679c\u60a8\u6ca1\u6709\u5f7b\u5e95\u5b9a\u4e49\u60a8\u7684\u76ee\u6807\uff0c\u8f6c\u79fb\u5230\u4e0b\u4e00\u4e2a\u6b65\u9aa4\u5c06\u662f\u4e0d\u53ef\u884c\u7684\u3002\u63a5\u4e0b\u6765\uff0c\u662f\u65f6\u5019\u548c\u4f60\u7684\u9500\u552e\u7ec4\u7ec7\u4e2d\u7684\u4e00\u4e9b\u6218\u7565\u601d\u60f3\u5bb6\u4e00\u8d77\u53bb\u6355\u9cb8\u4e86\u3002\u4e00\u65e6\u4f60\u4e86\u89e3\u4e86\u4f60\u6240\u8ffd\u6c42\u7684\u7ec4\u7ec7\u7684\u7ec4\u6210\uff0c\u4f60\u9700\u8981\u627e\u5230\u5339\u914d\u7684\u7ec4\u7ec7\uff0c\u5e76\u6df1\u5165\u6316\u6398\uff0c\u786e\u5b9a\u8c01\u662f\u5173\u952e\u7684\u5229\u76ca\u76f8\u5173\u8005\u3002<\/p>\n
\u4e00\u65e6\u786e\u5b9a\u4e86\u4e00\u4e9b\u76ee\u6807\u7ec4\u7ec7\uff0c\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u8fd9\u4e9b\u76ee\u6807\u5e10\u6237\u662f\u5982\u4f55\u5236\u5b9a\u51b3\u7b56\u7684\u3001\u786e\u5b9a\u51b3\u7b56\u8005\u662f\u8c01\u4ee5\u53ca\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u51b3\u7b56\u662f\u5982\u4f55\u5236\u5b9a\u7684\u662f\u8be5\u6b65\u9aa4\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002\u4ee5\u5ba2\u6237\u4e3a\u57fa\u7840\u7684\u8425\u9500\u77e5\u8bc6\u771f\u7684\u662f\u529b\u91cf\u3002\u6234\u4e0a\u4f60\u7684\u8c03\u67e5\u773c\u955c\uff0c\u4e86\u89e3\u8fd9\u4e9b\u7ec4\u7ec7\u9519\u7efc\u590d\u6742\u7684\u6784\u6210\uff0c\u5e76\u5f00\u59cb\u5236\u5b9a\u4f60\u5982\u4f55\u5f71\u54cd\u6bcf\u4e2a\u7ec4\u7ec7\u7684\u5229\u76ca\u76f8\u5173\u8005\u7684\u6218\u7565\u3002\u4e00\u4e9b\u6709\u7528\u7684\u5de5\u5177\u53ef\u4ee5\u662f\u4f60\u81ea\u5df1\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406(\u4ee5\u53ca\u4f60\u516c\u53f8\u5185\u90e8\u8fc7\u53bb\u4e0e\u8fd9\u4e9b\u7ec4\u7ec7\u6709\u8fc7\u8054\u7cfb\u7684\u4eba)\uff0c\u4ee5\u53ca\u50cfLinkedIn\u548cFacebook\u8fd9\u6837\u7684\u793e\u4ea4\u7f51\u7edc\u3002<\/p>\n
#3:\u521b\u5efa\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u548c\u6d88\u606f\u4f20\u9012<\/p>\n
\u73b0\u5728\u662f\u65f6\u5019\u5c06\u60a8\u7684\u8c03\u67e5\u77e5\u8bc6\u7528\u4e8e\u4e0e\u8fd9\u4e9b\u5229\u76ca\u76f8\u5173\u8005\u548c\u7ec4\u7ec7\u76f4\u63a5\u5bf9\u8bdd\u7684\u5185\u5bb9\u4e86\u3002\u60a8\u5e94\u8be5\u4e86\u89e3\u8fd9\u4e9b\u6d89\u4f17\u7684\u5177\u4f53\u75db\u70b9\uff0c\u5e76\u547c\u5401\u5982\u4f55\u901a\u8fc7\u60a8\u7684\u6d88\u606f\u548c\u56fe\u50cf\u6765\u89e3\u51b3\u5b83\u4eec\u3002\u8bf7\u8bb0\u4f4f\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7684\u7f8e\u5999\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u662f\u9488\u5bf9\u8fd9\u4e9b\u7ec4\u7ec7\u7684\u4e2a\u6027\u5316;\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f60\u7684\u5185\u5bb9\u9700\u8981\u4e13\u95e8\u9488\u5bf9\u4ed6\u4eec\u3002\u4e0e\u60a8\u7684\u8bbe\u8ba1\u56e2\u961f\u4ee5\u53ca\u9500\u552e\u4eba\u5458\u4e00\u8d77\u5de5\u4f5c\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u5728\u89c6\u89c9\u4e0a\u5177\u6709\u5438\u5f15\u529b\uff0c\u4f46\u4e5f\u8981\u5411\u8fd9\u4e9b\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u4f20\u8fbe\u6b63\u786e\u7684\u4fe1\u606f\u3002\u4e5f\u53ef\u4ee5\u67e5\u770b\u300aB2B\u5185\u5bb9\u8425\u9500\u4e25\u8083\u7efc\u5408\u6307\u5357\u300b\uff0c\u4e86\u89e3\u4e00\u4e9b\u5f88\u68d2\u7684\u5185\u5bb9B2B\u5185\u5bb9\u5927\u83b7\u6210\u529f\u7684\u4f8b\u5b50\u3002\u5982\u679c\u4f60\u6ca1\u6709\u5728\u6b63\u786e\u7684\u5730\u65b9\u63a8\u5e7f\u4f60\u7684\u6d3b\u52a8\u548c\u521b\u9020\uff0c\u4f60\u7684\u7814\u7a76\u548c\u5185\u5bb9\u5c06\u662f\u65e0\u7528\u7684\u3002\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u5229\u76ca\u76f8\u5173\u8005\u628a\u65f6\u95f4\u82b1\u5728\u4e86\u54ea\u91cc\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728Facebook\u3001Instagram\u548cLinkedIn\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\u65f6\u7684\u5fc3\u7406\u72b6\u6001\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u5e73\u9762\u8bbe\u8ba1\u673a\u6784\u4e2d\u7684\u67d0\u4e2a\u4eba\uff0c\u4e5f\u8bb8\u4f60\u4ece\u6700\u521d\u7684\u7814\u7a76\u4e2d\u5c31\u77e5\u9053\u8fd9\u4e9b\u4eba\u4f1a\u82b1\u65f6\u95f4\u5728Pinterest\u4e0a\u3002\u6216\u8005\u4f60\u7684\u76ee\u6807\u662f\u91d1\u878d\u9ad8\u7ba1\uff0c\u4f60\u6700\u597d\u5728Bloomberg\u3001Market Watch\u548cmotly Fool\u4e0a\u7ed9\u4ed6\u4eec\u5c55\u793a\u6709\u9488\u5bf9\u6027\u7684\u8c37\u6b4c\u663e\u793a\u5e7f\u544a\u3002Facebook\u548cLinkedIn\u662f\u7784\u51c6\u8fd9\u4e9b\u5229\u76ca\u76f8\u5173\u8005\u7684\u5f3a\u5927\u5e73\u53f0\uff0c\u56e0\u4e3a\u4f60\u53ef\u4ee5\u901a\u8fc7\u6d3b\u52a8\u6765\u5438\u5f15\u7279\u5b9a\u7684\u7ec4\u7ec7\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u7ec4\u7ec7\u4e2d\u7684\u5934\u8854\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6211\u60f3\u5728Facebook\u4e0a\u7784\u51c6\u8c37\u6b4c\u5458\u5de5\uff0c\u6211\u53ef\u4ee5\u4f7f\u7528\u7279\u5b9a\u7684\u4eba\u53e3\u8fc7\u6ee4\u5668\u201c\u5de5\u4f5c\u201d\u201c>\u201d\u201c\u96c7\u4e3b\u201d\uff0c\u7136\u540e\u641c\u7d22\u8c37\u6b4c\u3002<\/p>\n
\u7136\u540e\u6211\u53ef\u4ee5\u901a\u8fc7\u6dfb\u52a0\u4ed6\u4eec\u7684\u7279\u5b9a\u5de5\u4f5c\u6807\u9898\u5c06\u5176\u63d0\u5347\u5230\u4e0b\u4e00\u4e2a\u7ea7\u522b\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6211\u5728\u9500\u552e\u4eba\u529b\u8d44\u6e90\u8f6f\u4ef6\uff0c\u6211\u53ef\u4ee5\u7784\u51c6\u4e3a\u8c37\u6b4c\u5de5\u4f5c\u7684\u201c\u4eba\u529b\u8d44\u6e90\u7ecf\u7406\u201d\u3002\u5f88\u9177,\u4e0d\u662f\u5417?LinkedIn\u4e5f\u6709\u5f3a\u5927\u7684\u65b9\u6cd5\u6765\u5e2e\u52a9\u4f60\u8fd0\u884c\u57fa\u4e8e\u8d26\u6237\u7684\u6d3b\u52a8\u3002\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u70b9\u51fb\u8fd9\u91cc\u67e5\u770b\u4ed6\u4eec\u7684\u8d44\u6e90\u3002\u8270\u96be\u7684\u51c6\u5907\u5de5\u4f5c\u5df2\u7ecf\u5b8c\u6210\uff0c\u662f\u65f6\u5019\u771f\u6b63\u8fd0\u884c\u4f60\u7684\u6d3b\u52a8\u4e86!Hoorah !\u4f46\u662f\uff0c\u60a8\u4e0d\u5e94\u8be5\u8ba9\u60a8\u7684\u5185\u5bb9\u968f\u610f\u8fd0\u884c\u3002\u9700\u8981\u8bb0\u4f4f\u7684\u662f:\u7531\u4e8e\u8fd9\u79cd\u8425\u9500\u65b9\u6cd5\u5177\u6709\u5f88\u5f3a\u7684\u9488\u5bf9\u6027\uff0c\u6240\u4ee5\u6211\u4eec\u5fc5\u987b\u907f\u514d\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u5411\u8fd9\u4e9b\u6f5c\u5728\u7528\u6237\u53d1\u9001\u91cd\u590d\u7684\u4fe1\u606f\u3002\u786e\u4fdd\u4f60\u6ca1\u6709\u6ee5\u7528\u4f60\u7684\u518d\u8425\u9500\u80fd\u529b\uff0c\u4e00\u6b21\u53c8\u4e00\u6b21\u5730\u7528\u540c\u6837\u7684\u4fe1\u606f\u653b\u51fb\u540c\u6837\u7684\u4eba\u3002\u53e6\u5916\uff0c\u786e\u4fdd\u60a8\u7684\u6e20\u9053\u4e0d\u662f\u53ea\u8bbe\u7f6e\u4e3a\u4e0e\u8fd9\u4e9b\u7ec4\u7ec7\u4e2d\u7684\u4e00\u4e2a\u6216\u4e24\u4e2a\u4e2a\u4eba\u901a\u8bdd\u3002\u8bb0\u4f4f\uff0c\u4f60\u7684\u76ee\u6807\u662f\u4e00\u4e2a\u7ec4\u7ec7\u548c\u5176\u4e2d\u7684\u5229\u76ca\u76f8\u5173\u8005\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u4eba\u3002\u4f60\u9700\u8981\u5728\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u6ce8\u610f\u7684\u540c\u65f6\uff0c\u53c8\u4e0d\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\uff0c\u627e\u5230\u4e00\u4e2a\u6070\u5f53\u7684\u5e73\u8861\u70b9\u3002\u6ca1\u6709\u4eba\u559c\u6b22\u88ab\u9500\u552e\u4eba\u5458\u9a9a\u6270!<\/p>\n
\u4e00\u65e6\u4f60\u7684\u6d3b\u52a8\u5df2\u7ecf\u8fd0\u884c\u4e8630\u523060\u5929\uff0c\u662f\u65f6\u5019\u8861\u91cf\u548c\u8bc4\u4f30\u4f60\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u52aa\u529b\u7684\u6709\u6548\u6027\u4e86\u3002\u95ee\u4e00\u4e9b\u5173\u952e\u7684\u95ee\u9898\uff0c\u6bd4\u5982:<\/p>\n
\u6211\u4eec\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u662f\u5426\u5177\u6709\u5438\u5f15\u529b?\u5982\u679c\u662f\u8fd9\u6837,\u5982\u4f55?\u8fd9\u4e9b\u5ba2\u6237\u662f\u5426\u8d8a\u6765\u8d8a\u559c\u6b22\u4f60\u7684\u54c1\u724c?\u60a8\u662f\u5426\u5728\u8fd9\u4e9b\u7ec4\u7ec7\u4e2d\u6269\u5927\u4e86\u5df2\u77e5\u6d89\u4f17\u7684\u6570\u91cf?\u4f60\u6709\u6ca1\u6709\u628a\u8fd9\u4e9b\u6709\u9488\u5bf9\u6027\u7684\u7ebf\u7d22\u5f80\u4e0b\u79fb\u52a8?\u4f60\u4ece\u8fd9\u4e9b\u6d3b\u52a8\u4e2d\u83b7\u5f97\u6536\u5165\u4e86\u5417?\u4e0b\u4e00\u6b65\u4f60\u80fd\u505a\u5f97\u66f4\u597d\u5417?<\/p>\n
\u5982\u679c\u4f60\u7684\u7ed3\u679c\u6ca1\u6709\u4f60\u7b2c\u4e00\u6b21\u9884\u6d4b\u7684\u90a3\u4e48\u597d\uff0c\u4e0d\u8981\u6c14\u9981\u3002\u5728\u7ebf\u8425\u9500\u6700\u597d\u7684\u4e00\u70b9\u662f\u7ed3\u679c\u7684\u53ef\u8861\u91cf\u6027\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u6e05\u695a\u5730\u770b\u5230\u4f60\u9700\u8981\u6539\u8fdb\u548c\u6539\u8fdb\u7684\u5730\u65b9\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0ABM\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u4e86\u5de8\u5927\u7684\u56de\u62a5\u3002\u5982\u679c\u662f\u7684\u8bdd\uff0c\u575a\u6301\u4e0b\u53bb\u5427!<\/p>\n
\u60f3\u5728\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u65b9\u9762\u83b7\u5f97\u66f4\u591a\u5e2e\u52a9?\u67e5\u770bMarketo\u7684ABM\u8d44\u6e90\u548cAdAge\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6700\u4f73\u5b9e\u8df5\u3002\u739b\u6208\u7279\u00b7\u60e0\u7279\u5c3c\u662fWordStream\u7684\u5185\u5bb9\u8425\u9500\u4e13\u5bb6\uff0c\u4e5f\u662f\u5f17\u96f7\u660e\u6c49\u5dde\u7acb\u5927\u5b66\u7684\u8425\u517b\u5b66\u7814\u7a76\u751f\u3002\u5979\u559c\u6b22\u6240\u6709\u6570\u5b57\u5316\u7684\u4e1c\u897f\uff0c\u5b66\u4e60\u8425\u517b\u3001\u8dd1\u6b65\u3001\u65c5\u884c\u548c\u70f9\u996a\u3002\u53c2\u89c1Margot Whitney\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u75286\u6b65\u521b\u5efa\u5c0f\u578b\u4f01\u4e1a\u9884\u7b97(+\u6a21\u677f)<\/p>\n
\u662f\u4e00\u4e2a\u7b80\u5316\u7684\u5546\u4e1a\u9884\u7b97\u6307\u5357\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5b9e\u73b0\u4f60\u7684\u76ee\u6807\uff0c\u53d1\u5c55\u4f60\u7684\u4e1a\u52a1\uff0c\u5e76\u4fdd\u6301\u8d22\u52a1(\u548c\u7cbe\u795e)\u5e73\u9759\u3002<\/p>\n
\u5982\u4f55\u521b\u5efa\u4e00\u4e2a\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe(+\u514d\u8d39\u6a21\u677f\u548c\u793a\u4f8b)<\/p>\n
\u516b\u4e2a\u6b65\u9aa4\uff0c\u4e00\u4e2acom\u5b8c\u6574\u7684\u4f8b\u5b50\uff0c\u548c\u4e03\u4e2a\u514d\u8d39\u6a21\u677f\u3002\u5927\u5956\u3002<\/p>\n
67+\u81ea\u7531\u521b\u610f\u5341\u6708\u8425\u9500\u521b\u610f(+\u4f8b\u5b50!)<\/p>\n
\u4ee5\u521b\u9020\u6027\u548c\u6709\u610f\u4e49\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5bb6\u5ead-\u535a\u5ba2-\u5b8c\u6210\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u521d\u5b66\u8005\u6307\u5357(ABM) \u6211\u8bb0\u5f97\u662f\u5728\u53bb\u5e74\u79cb\u5929\uff0c\u6211\u7684\u4e00\u4e2a\u540c\u4e8b\u544a\u8bc9\u6211\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5728\u6570 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-803","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=803"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/803\/revisions"}],"predecessor-version":[{"id":2467,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/803\/revisions\/2467"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=803"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}