Home – Blog -\u66f4\u9ad8\u7684AdWords\u56de\u62a5\u4e0e\u955c\u50cf\u6d3b\u52a8<\/p>\n
\u540c\u65f6\u964d\u4f4e\u60a8\u7684\u6bcf\u8f6c\u6362\u6210\u672c\uff0c\u4f46\u4ecd\u7136\u83b7\u5f97\u65b0\u7684\u5173\u952e\u8bcd\u7684\u7075\u611f\uff0c\u4ee5\u6269\u5927\u60a8\u6210\u529f\u7684AdWords\u6d3b\u52a8?\u8fd9\u662f\u53ef\u80fd\u7684!\u5229\u7528\u6240\u8c13\u7684\u201c\u955c\u50cf\u7ade\u9009\u201d\uff0c\u76ee\u524d\u7684\u7ade\u9009\u6d3b\u52a8\u88ab\u5206\u4e3a\u4e24\u4e2a\u7ade\u9009\u6d3b\u52a8\u3002\u8fd9\u4e24\u4e2a\u6d3b\u52a8\u4e4b\u4e00\u5305\u542b\u5728\u5173\u952e\u5b57\u9009\u9879\u7cbe\u786e\u5339\u914d\u5904\u8bbe\u7f6e\u7684\u5173\u952e\u5b57\uff0c\u800c\u53e6\u4e00\u4e2a\u6d3b\u52a8\u5305\u542b\u5728\u5bbd\u6cdb\u5339\u914d\u5904\u8bbe\u7f6e\u7684\u5173\u952e\u5b57\u3002\u8fd9\u7bc7\u6587\u7ae0\u63cf\u8ff0\u4e86\u4f60\u5982\u4f55\u5728AdWords\u4e2d\u8f7b\u677e\u521b\u5efa\u8fd9\u4e9b\u955c\u50cf\u6d3b\u52a8\uff0c\u4ee5\u53ca\u5206\u4eab\u4e00\u4e9b\u771f\u5b9e\u7684\u7ed3\u679c\u3002<\/p>\n
AdWords\u5e7f\u544a\u5141\u8bb8\u4f60\u4ee5\u56db\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u8d2d\u4e70\u641c\u7d22\u8bcd\u3002\u8fd9\u56db\u4e2a\u5173\u952e\u5b57\u5339\u914d\u9009\u9879\u51b3\u5b9a\u54ea\u4e9b\u8c37\u6b4c\u641c\u7d22\u53ef\u4ee5\u89e6\u53d1\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u3002\u7b2c\u4e00\u4e2a\u9009\u9879\u662f\u5e7f\u6cdb\u5339\u914d\uff0c\u5e7f\u544a\u51fa\u73b0\u5728\u76f8\u4f3c\u7684\u77ed\u8bed\u548c\u76f8\u5173\u7684\u53d8\u5316(\u4f8b\u5982\u540c\u4e49\u8bcd\u548c\u590d\u6570)\u3002\u7b2c\u4e8c\u4e2a\u9009\u9879\u662f\u77ed\u8bed\u5339\u914d\uff0c\u5b83\u786e\u4fdd\u5728\u641c\u7d22\u67e5\u8be2\u5305\u542b\u786e\u5207\u7684\u77ed\u8bed\u65f6\u663e\u793a\u5e7f\u544a\u3002\u6b64\u641c\u7d22\u67e5\u8be2\u53ef\u4ee5\u5305\u542b\u6b64\u77ed\u8bed\u4e4b\u524d\u6216\u4e4b\u540e\u7684\u5176\u4ed6\u5355\u8bcd\u3002\u7b2c\u4e09\u4e2a\u9009\u9879\u662f\u7cbe\u786e\u5339\u914d\uff0c\u53ea\u6709\u5728\u641c\u7d22\u67e5\u8be2\u5b8c\u5168\u5339\u914d\u8d2d\u4e70\u7684\u5173\u952e\u5b57\u7ec4\u5408\u65f6\uff0c\u5e7f\u544a\u624d\u4f1a\u663e\u793a\u3002\u6700\u540e\uff0c\u6709\u4e00\u4e2anegative\u5173\u952e\u5b57\u9009\u9879\uff0c\u5b83\u53ef\u4ee5\u786e\u4fdd\u5f53\u641c\u7d22\u67e5\u8be2\u5305\u542b\u8fd9\u4e2a\u5173\u952e\u5b57\u65f6\uff0c\u4f60\u7684\u5e7f\u544a\u4e0d\u4f1a\u663e\u793a\u51fa\u6765\u3002\u901a\u8fc7\u955c\u50cf\u6d3b\u52a8\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u521b\u5efa\u4e24\u4e2a\u76f8\u540c\u7684\u6d3b\u52a8(\u4ec5\u5728\u5173\u952e\u5b57\u5339\u914d\u9009\u9879\u7684\u4f7f\u7528\u4e0a\u6709\u6240\u4e0d\u540c)\uff0c\u540c\u65f6\u83b7\u5f97\u5e7f\u6cdb\u5339\u914d\u548c\u7cbe\u786e\u5339\u914d\u7684\u597d\u5904\u30022021\u5e74\uff0c\u8c37\u6b4c\u5bf9\u5173\u952e\u5b57\u5339\u914d\u884c\u4e3a\u8fdb\u884c\u4e86\u4fee\u6539\uff0c\u5efa\u8bae\u4e0d\u518d\u9700\u8981\u5bf9\u540c\u4e00\u4e2a\u5173\u952e\u5b57\u4f7f\u7528\u591a\u79cd\u5339\u914d\u7c7b\u578b\uff0c\u4f46\u8bb8\u591a\u5e7f\u544a\u5546\u4e0d\u540c\u610f\u3002\u5728\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u8fd9\u4e9b\u53d8\u5316\u7684\u4fe1\u606f\u3002<\/p>\n
\u4ec0\u4e48\u65f6\u5019\u4f7f\u7528\u955c\u50cfAdWords\u6d3b\u52a8?\u955c\u50cf\u6d3b\u52a8\u7684\u4f7f\u7528\u7279\u522b\u9002\u7528\u4e8e\u96be\u5ea6\u8f83\u5927\u7684B2B\u6d3b\u52a8\uff0c\u5728\u8fd9\u79cd\u6d3b\u52a8\u4e2d\uff0cCPC\u6bd4\u7387\u901a\u5e38\u5f88\u9ad8\uff0c\u800c\u60f3\u51fa\u76f8\u5173\u7684\u5173\u952e\u8bcd\u7ec4\u5408\u6709\u65f6\u4f1a\u6709\u95ee\u9898\u3002\u6b64\u5916\uff0c\u5bf9\u4e8e\u76ee\u524d\u53d7\u6bcf\u65e5\u9884\u7b97\u9650\u5236\u7684\u6d3b\u52a8\u6765\u8bf4\uff0c\u6d4b\u8bd5\u8fd9\u79cd\u65b9\u6cd5\u662f\u503c\u5f97\u7684\u3002\u7531\u4e8e\u4e0d\u540c\u7684\u6d3b\u52a8\u5df2\u7ecf\u8bc1\u660eCPA(\u6bcf\u83b7\u53d6\u6210\u672c)\u53ef\u4ee5\u663e\u8457\u964d\u4f4e\uff0c\u6240\u4ee5\u53ef\u4ee5\u8bf4\u955c\u50cf\u6d3b\u52a8\u7684\u4f7f\u7528\u662f\u6bcf\u4e2a\u884c\u4e1a\u5fc5\u987b\u5c1d\u8bd5\u7684\u4f18\u5316\u65b9\u6cd5\u3002\u5982\u679c\u5386\u53f2\u6570\u636e\u5df2\u7ecf\u5728AdWords\u5e10\u6237\u4e2d\u53ef\u7528\uff0c\u521b\u5efa\u955c\u50cf\u6d3b\u52a8\u662f\u7279\u522b\u6709\u8da3\u7684\u3002\u8fd9\u6837\uff0c\u51c6\u786e\u7684\u641c\u7d22\u8bcd\u5c31\u53ef\u4ee5\u4ece\u5386\u53f2\u6570\u636e\u4e2d\u83b7\u76ca\u3002\u6b64\u5916\uff0c\u5386\u53f2\u6570\u636e\u4f7f\u6211\u4eec\u80fd\u591f\u8861\u91cf\u53cd\u6620\u6d3b\u52a8\u5bf9CPA\u7684\u5f71\u54cd\u3002\u5728AdWords\u7f16\u8f91\u5668\u4e2d\uff0c\u521b\u5efa\u955c\u50cf\u5e7f\u544a\u53ea\u97005\u4e2a\u7b80\u5355\u6b65\u9aa4(\u90e8\u5206\u57fa\u4e8e\u6570\u5b57\u8425\u9500\u4e13\u5bb6Joe McCarthy\u7684\u65b9\u6cd5\uff0c2011)\u3002<\/p>\n
\u6b65\u9aa41:\u590d\u5236\u60a8\u5e0c\u671b\u4e3a\u5176\u521b\u5efa\u955c\u50cf\u6d3b\u52a8\u7684\u5f53\u524d\u6d3b\u52a8\u3002\u786e\u4fdd\u4f60\u590d\u5236\u4e86\u6bcf\u4e2a\u5e7f\u544a\u7ec4\uff0c\u6587\u672c\u5e7f\u544a\uff0c\u5173\u952e\u5b57\u548c\u8d1f\u9762\u5173\u952e\u5b57\u3002\u6b63\u786e\u6807\u8bb0\u8fd9\u4e24\u4e2a\u6d3b\u52a8\u3002\u4f8b\u5982\uff0c\u5728\u6d3b\u52a8\u540d\u79f0\u4e2d\u4f7f\u7528\u201c\u955c\u50cf-\u5e7f\u6cdb\u201d\u548c\u201c\u955c\u50cf-\u7cbe\u786e\u201d\u7684\u6807\u7b7e\u3002<\/p>\n
\u7b2c2\u6b65:\u5c06\u539f\u59cb\u6d3b\u52a8\u4e2d\u7684\u5173\u952e\u5b57\u5339\u914d\u9009\u9879\u66f4\u6539\u4e3a\u7cbe\u786e\u5339\u914d\uff0c\u5e76\u786e\u4fdd\u65b0\u6d3b\u52a8\u4e2d\u7684\u5173\u952e\u5b57\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d(\u60a8\u8fd8\u53ef\u4ee5\u5728\u6b64\u6d3b\u52a8\u4e2d\u7684\u77ed\u8bed\u5339\u914d\u4e2d\u6dfb\u52a0\u5173\u952e\u5b57)\u3002\u6b65\u9aa43:\u4e3a\u4e86\u786e\u4fdd\u7cbe\u786e\u7684\u5173\u952e\u5b57\u53ea\u88ab\u7cbe\u786e\u7684\u955c\u50cf\u6d3b\u52a8\u6fc0\u6d3b\uff0c\u5728\u955c\u50cf\u5e7f\u6cdb\u6d3b\u52a8\u4e2d\u6dfb\u52a0\u7cbe\u786e\u7684\u5173\u952e\u5b57\u4f5c\u4e3a\u8d1f\u9762\u5173\u952e\u5b57\u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n
\u6b65\u9aa44:\u5728\u4e24\u4e2a\u6d3b\u52a8\u4e4b\u95f4\u5206\u914d\u521d\u59cb\u6bcf\u65e5\u9884\u7b97\u3002\u5efa\u8bae\u589e\u52a0\u5206\u914d\u7ed9\u7cbe\u786e\u955c\u50cf\u8fd0\u52a8\u7684\u9884\u7b97\u3002\u6b64\u5916\uff0c\u5efa\u8bae\u63d0\u9ad8\u5173\u952e\u8bcd\u7684CPC\u51fa\u4ef7\uff0c\u8fd9\u6837\u201c\u4f4e\u641c\u7d22\u91cf\u201d\u7684\u4fe1\u606f\u5c31\u4f1a\u51fa\u73b0\uff0c\u4ee5\u786e\u4fdd\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u7684\u5e7f\u544a\u5370\u8c61\u3002<\/p>\n
\u6b65\u9aa45:\u5ea6\u91cf\u548c\u4f18\u5316\u6d3b\u52a8\u3002\u68c0\u67e5\u5e7f\u6cdb\u955c\u50cf\u6d3b\u52a8\u7684\u5b9e\u9645\u641c\u7d22\u67e5\u8be2\uff0c\u627e\u51fa\u54ea\u4e9b\u5173\u952e\u5b57\u53ef\u4ee5\u8f6c\u6362\u3002\u63a5\u4e0b\u6765,\u4f60\u4f60\u53ef\u4ee5\u5728\u7cbe\u786e\u7684\u955c\u50cf\u6218\u5f79\u4e2d\u6dfb\u52a0\u7cbe\u786e\u7684\u8f6c\u6362\u5173\u952e\u5b57\u3002\u6b64\u5916\uff0c\u60a8\u5e94\u8be5\u5728\u5e7f\u6cdb\u7684\u955c\u50cf\u6d3b\u52a8\u4e2d\u6392\u9664\u8868\u73b0\u4e0d\u4f73\u7684\u5173\u952e\u5b57\u3002\u5bc6\u5207\u5173\u6ce8\u771f\u6b63\u7684\u641c\u7d22\u67e5\u8be2\u662f\u5f88\u91cd\u8981\u7684\uff0c\u56e0\u4e3a\u901a\u8fc7\u955c\u50cf\u5e7f\u6cdb\u6d3b\u52a8\u89e6\u53d1\u7684\u7279\u5b9a\u7684\u957f\u641c\u7d22\u67e5\u8be2\u53ef\u4ee5\u4ea7\u751f\u6709\u8da3\u7684\u7ebf\u7d22\u3002\u6700\u540e\uff0c\u4e3a\u4e86\u8ba1\u7b97\u955c\u50cf\u6d3b\u52a8\u7684\u56de\u62a5\uff0c\u4f60\u5e94\u8be5\u5c06\u955c\u50cf\u6d3b\u52a8\u7684AdWords\u6210\u672c\u548c\u8f6c\u6362\u6570\u636e\u4e0e\u524d\u4e00\u65f6\u671f\u7684\u975e\u5206\u5272\u6d3b\u52a8\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n
\u5728\u7ebf\u8425\u9500\u673a\u6784Expand Online\u6d4b\u8bd5\u4e86\u5728\u591a\u4e2a\u8d26\u6237\u4e2d\u4f7f\u7528\u955c\u50cf\u6d3b\u52a8\uff0c\u4ee5\u8861\u91cf\u5bf9CPA\u7684\u5f71\u54cd\u3002\u4e0b\u8868\u663e\u793a\u4e86\u4e24\u79cd\u4e0d\u540c\u7535\u5b50\u5546\u52a1\u6d3b\u52a8\u7684\u7ed3\u679c\u3002<\/p>\n
\u4e24\u4e2a\u6d3b\u52a8\u5728\u521b\u5efa\u955c\u50cf\u6d3b\u52a8\u671f\u95f4\u7684CPA\u4e0e\u524d\u4e00\u65f6\u671f\u7684\u539f\u59cb\u975e\u5206\u5272\u6d3b\u52a8\u76f8\u6bd4\u5747\u6709\u663e\u8457\u4e0b\u964d\u3002\u5176\u4e2dCPA\u5206\u522b\u4e0b\u964d48.9%\u548c37.5%\u3002\u5c3d\u7ba1\u53ef\u80fd\u5b58\u5728\u5b63\u8282\u6027\u5f71\u54cd\u548c\u5176\u4ed6\u4f18\u5316\u7684\u5f71\u54cd\uff0c\u4f46\u7ed3\u679c\u8fd8\u662f\u5f88\u6709\u5e0c\u671b\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u53ef\u4ee5\u5047\u8bbe\u955c\u50cf\u6d3b\u52a8\u6709\u52a9\u4e8e\u964d\u4f4eCPA\u3002\u4e0a\u8868\u8fd8\u663e\u793a\u4e86\u5e7f\u6cdb\u548c\u7cbe\u786e\u955c\u50cf\u6d3b\u52a8\u7684\u7ed3\u679c\u4e4b\u95f4\u7684\u51e0\u4e2a\u6709\u8da3\u7684\u5dee\u5f02\u3002\u4f8b\u5982\uff0c\u7279\u5b9a\u6d3b\u52a8\u7684\u8f6c\u5316\u7387\u8f83\u9ad8\uff0c\u800c\u7279\u5b9a\u6d3b\u52a8\u7684\u5e73\u5747CPA\u5219\u8f83\u4f4e\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5f53\u4f7f\u7528\u955c\u50cf\u6d3b\u52a8\u65f6\uff0cCPC\u7387\u4fbf\u4f1a\u51fa\u73b0\u660e\u663e\u7684\u4e0b\u964d\u8d8b\u52bf\u3002\u56e0\u6b64\uff0c\u6bcf\u83b7\u53d6\u6210\u672c(CPA)\u4e5f\u53ef\u4ee5\u964d\u4f4e\u3002\u6f5c\u5728\u7684\u539f\u56e0\u53ef\u4ee5\u5728\u901a\u5e38\u83b7\u5f97\u66f4\u9ad8CTR\u7684\u955c\u50cf\u6d3b\u52a8\u4e2d\u627e\u5230\uff0c\u56e0\u4e3a\u6587\u672c\u5e7f\u544a\u4e2d\u786e\u5b9e\u4f7f\u7528\u4e86\u5173\u952e\u5b57\u7ec4\u5408\u3002\u8c37\u6b4c\u901a\u8fc7\u63d0\u9ad8\u8d28\u91cf\u5206\u6570\u5956\u52b1\u5177\u6709\u66f4\u9ad8CTRs\u7684\u5173\u952e\u5b57\u3002\u968f\u540e\uff0c\u5728\u4fdd\u6301\u5e73\u5747\u5934\u5bf8\u4e0d\u53d8\u7684\u60c5\u51b5\u4e0b\uff0c\u6bcf\u6b21\u70b9\u51fb\u7684\u5e73\u5747\u6210\u672c\u53ef\u80fd\u4f1a\u4e0b\u964d\u3002\u56e0\u6b64\uff0c\u4f60\u5e94\u8be5\u786e\u4fdd\u51c6\u786e\u7684\u6d3b\u52a8\u4e0d\u53d7\u6bcf\u65e5\u9884\u7b97\u7684\u9650\u5236\uff0c\u4ee5\u6700\u5927\u5316\u8fd9\u79cd\u6548\u679c\u3002\u955c\u50cfAdWords\u6d3b\u52a8\u7684\u521d\u6b65\u7ed3\u679c\u8868\u660e\uff0c\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u53ef\u4ee5\u663e\u8457\u964d\u4f4e\u3002\u56e0\u6b64\uff0c\u5728\u76f8\u540c\u7684\u9884\u7b97\u8303\u56f4\u5185\uff0c\u53ef\u4ee5\u5b9e\u73b0\u66f4\u591a\u7684\u6e38\u5ba2\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6bcf\u6b21\u8f6c\u6362\u7684\u6210\u672c\u5c06\u4e0b\u964d\uff0c\u4f7f\u4f60\u7684AdWords\u5e7f\u544a\u6d3b\u52a8\u66f4\u6709\u5229\u53ef\u56fe\u3002\u7b80\u800c\u8a00\u4e4b:\u4e3a\u4e86\u83b7\u5f97\u6700\u5927\u7684\u56de\u62a5\uff0c\u5c3d\u5feb\u5f00\u59cb\u5c1d\u8bd5\u955c\u50cf\u6d3b\u52a8!<\/p>\n
\uff0c\u4f5c\u8005Esther Elberse\uff0c\u5728\u7ebf\u8425\u9500\u673a\u6784Expand online\u7684SEA\u987e\u95ee\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Home – Blog -\u66f4\u9ad8\u7684AdWords\u56de\u62a5\u4e0e\u955c\u50cf\u6d3b\u52a8 \u540c\u65f6\u964d\u4f4e\u60a8\u7684\u6bcf\u8f6c\u6362\u6210\u672c\uff0c\u4f46\u4ecd\u7136\u83b7\u5f97\u65b0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=814"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":2478,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/814\/revisions\/2478"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}