Home – Blog – AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u89e3\u91ca:\u5982\u4f55\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5668<\/p>\n
\u4f60\u719f\u6089\u5173\u952e\u5b57\u89c4\u5212\u5668\u5417?AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u7528\u548c\u5f3a\u5927\u7684\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\uff0c\u5185\u7f6e\u5728AdWords\u754c\u9762\u4e2d\uff0c\u5b83\u7ed3\u5408\u4e86\u4e24\u4e2a\u6700\u6d41\u884c\u7684\u8c37\u6b4c\u5e7f\u544a\u5de5\u5177\uff0c\u8c37\u6b4c\u5173\u952e\u5b57\u5de5\u5177\u548cAdWords\u6d41\u91cf\u4f30\u7b97\u5668\uff0c\u5e76\u6dfb\u52a0\u5230\u5b83\u7684\u5411\u5bfc\u5f0f\u96c6\u6210\u5de5\u4f5c\u6d41\uff0c\u6307\u5bfc\u7528\u6237\u901a\u8fc7\u5bfb\u627e\u5173\u952e\u5b57\u521b\u5efa\u65b0\u7684\u5e7f\u544a\u7ec4\u548c\/\u6216\u6d3b\u52a8\u7684\u8fc7\u7a0b\u3002\u4f60\u53ef\u4ee5\u5728\u201c\u5de5\u5177\u548c\u5206\u6790\u201d\u4e0b\u627e\u5230AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u3002<\/p>\n
\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u4f60\u4f1a\u5f97\u5230\u4e00\u4e2a\u5b8c\u6574\u7684\u7eb2\u8981\uff0c\u6240\u6709\u7684\u529f\u80fd\u53ef\u7528\u7684\u5173\u952e\u5b57\u89c4\u5212\u52a0\u4e0a\u63d0\u793a\u5982\u4f55\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u4e3a\u60a8\u81ea\u5df1\u7684\u5173\u952e\u5b57\u7814\u7a76\u7684SEO, PPC\u548c\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u3002\u6211\u4eec\u8d70\u5427!AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u652f\u6301\u4e09\u4e2a\u5173\u952e\u7528\u4f8b:<\/p>\n
\u641c\u7d22\u5173\u952e\u5b57\u548c\u5e7f\u544a\u7ec4\u7684\u60f3\u6cd5\u8f93\u5165\u6216\u4e0a\u4f20\u5173\u952e\u5b57\uff0c\u4ee5\u83b7\u5f97\u4f30\u8ba1\u4e58\u6cd5\u5173\u952e\u5b57\u5217\u8868\uff0c\u4ee5\u83b7\u5f97\u4f30\u8ba1<\/p>\n
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AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u529f\u80fd\u3002<\/p>\n
\u641c\u7d22\u5173\u952e\u5b57\u548cAd\u7ec4\u7684\u60f3\u6cd5\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5668<\/p>\n
\u6dfb\u52a0\u5173\u952e\u5b57\u5230\u60a8\u7684\u5e10\u6237\u57fa\u4e8e\u8c37\u6b4c\u5efa\u8bae\u7684\u5173\u952e\u5b57\u662f\u4e3b\u8981\u7528\u4f8b\u3002\u5173\u952e\u5b57\u89c4\u5212\u5668(\u5982\u4e0b\u56fe\u6240\u793a)\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5065\u58ee\u7684\u5173\u952e\u5b57\u5de5\u4f5c\u53f0\uff0c\u7528\u4e8e\u7814\u7a76\u548c\u9009\u62e9\u5173\u952e\u5b57\u6dfb\u52a0\u5230\u60a8\u7684AdWords\u5e10\u6237\u3002<\/p>\n
AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u7528\u6237\u754c\u9762\u3002\u5bfb\u627e\u5173\u952e\u5b57\u548c\u5e7f\u544a\u7ec4\u7684\u60f3\u6cd5:\u5934\u8111\u98ce\u66b4\u5173\u952e\u5b57\u7684\u60f3\u6cd5\u57fa\u4e8e\u4e2a\u522b\u5173\u952e\u5b57\u7684\u60f3\u6cd5\uff0c\u6216\u57fa\u4e8e\u4f60\u7684\u767b\u9646\u9875\uff0c\u4ea7\u54c1\u7c7b\u522b\uff0c\u6216\u4ee5\u4e0a\u7684\u4efb\u4f55\u7ec4\u5408\u3002\u67e5\u770b\u5173\u952e\u5b57\u7edf\u8ba1\u6570\u636e\u548c\u6027\u80fd\u4f30\u7b97:\u6307\u5b9a\u60a8\u9009\u62e9\u7684\u76ee\u6807\u9009\u9879\uff0c\u5982\u56fd\u5bb6\u3001\u8bed\u8a00\u548c\u641c\u7d22\u7f51\u7edc\uff0c\u4ee5\u901a\u77e5\u60a8\u7684\u5173\u952e\u5b57\u4f30\u7b97\u3002\u8fc7\u6ee4\u5173\u952e\u5b57:\u60a8\u53ef\u4ee5\u6839\u636e\u5404\u79cd\u6807\u51c6\u7f29\u5c0f\u5173\u952e\u5b57\u5217\u8868\uff0c\u5982\u5e73\u5747CPC\u548c\u5e73\u5747\u6708\u641c\u7d22\u91cf\u3002\u60a8\u8fd8\u53ef\u4ee5\u5305\u62ec\u6216\u6392\u9664\u5305\u542b\u7279\u5b9a\u672f\u8bed\u7684\u5173\u952e\u5b57\uff0c\u5e76\u6392\u9664\u5df2\u7ecf\u5728\u60a8\u7684AdWords\u5e10\u6237\u4e2d\u7684\u5173\u952e\u5b57\u3002\u8bf7\u6ce8\u610fAdWord\u7684\u5173\u952e\u5b57\u89c4\u5212\u5668\u8fd4\u56de\u7cbe\u786e\u5339\u914d\u7684\u641c\u7d22\u6d41\u91cf\u3002\u5bf9\u4e8e\u77ed\u8bed\u548c\u5e7f\u6cdb\u5339\u914d\u641c\u7d22\u6d41\u91cf\uff0c\u5c1d\u8bd5\u8fd9\u4e9b\u8c37\u6b4c\u5173\u952e\u5b57\u89c4\u5212\u63d0\u793a\u3002<\/p>\n
\u5217\u8868\u89c6\u56fevs.\u5206\u7ec4\u89c6\u56fe\u548c\u201c\u4f60\u7684\u5173\u952e\u5b57\u8ba1\u5212\u201d<\/p>\n
\u5173\u952e\u5b57\u89c4\u5212\u5668\u4e2d\u7684\u5173\u952e\u5b57\u8981\u4e48\u51fa\u73b0\u5728\u5217\u8868\u89c6\u56fe\u4e2d\uff0c\u8981\u4e48\u51fa\u73b0\u5728\u5206\u7ec4\u89c6\u56fe\u4e2d\uff0c\u8fd9\u6709\u70b9\u7c7b\u4f3c\u4e8e\u6211\u4eec\u5728WordStream\u81ea\u5df1\u7684\u5173\u952e\u5b57\u5de5\u5177\u4e2d\u957f\u671f\u652f\u6301\u7684\u5173\u952e\u5b57\u9f9b\u548c\u5173\u952e\u5b57\u5217\u8868\u7684\u6982\u5ff5\u3002\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u5411\u201c\u60a8\u7684\u8ba1\u5212\u201d\u4e2d\u6dfb\u52a0\u5355\u4e2a\u5173\u952e\u5b57\u6216\u5173\u952e\u5b57\u7ec4\uff0c\u8fd9\u662f\u4e00\u79cd\u4e34\u65f6\u5b58\u50a8\u533a\u57df\uff0c\u7528\u4e8e\u4fdd\u5b58\u6709\u8da3\u7684\u5173\u952e\u5b57\u548c\u5173\u952e\u5b57\u7ec4\u4ee5\u4f9b\u4ee5\u540e\u4f7f\u7528\u3002<\/p>\n
\u5173\u952e\u5b57\u89c4\u5212\u5668\u4e3a\u60a8\u7684\u4f1a\u8bdd\u671f\u95f4\u7ef4\u62a4\u72b6\u6001\u2014\u5f53\u60a8\u5728\u67e5\u627e\u5173\u952e\u5b57\u7684\u8fc7\u7a0b\u4e2d\uff0c\u60a8\u6dfb\u52a0\u7684\u5173\u952e\u5b57\u4f1a\u88ab\u4fdd\u5b58\u3002\u6700\u540e\uff0c\u5f53\u60a8\u67e5\u627e\u5b8c\u5173\u952e\u5b57\u540e\uff0c\u5355\u51fb\u201cGet estimate and Review Plan\u201d\u6309\u94ae\u3002\u5173\u952e\u5b57\u8ba1\u5212\u8fc7\u7a0b\u7684\u4e0b\u4e00\u6b65\u5305\u62ec\u4e3a\u5173\u952e\u5b57\u548c\u5173\u952e\u5b57\u7ec4\u7684\u7ec4\u5408\u8bbe\u7f6e\u5173\u952e\u5b57\u51fa\u4ef7\u548c\u6bcf\u65e5\u9884\u7b97\u3002\u7531\u4e8e\u5173\u952e\u5b57\u91cf\u548cCPC\u51fa\u4ef7\u4f30\u7b97\u503c\u6839\u636e\u60a8\u7684\u9884\u7b97\u3001\u51fa\u4ef7\u3001\u4f4d\u7f6e\u548c\u5176\u4ed6\u56e0\u7d20\u800c\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u56e0\u6b64\u4e3a\u8c37\u6b4c\u63d0\u4f9b\u4e00\u4e9b\u4fe1\u606f\u4ee5\u5b9a\u5236\u60a8\u7684\u4f30\u7b97\u503c\u662f\u5f88\u91cd\u8981\u7684\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u8f93\u516540\u7f8e\u5143\u7684\u51fa\u4ef7\u548c1000\u7f8e\u5143\u7684\u65e5\u9884\u7b97\uff0c\u57fa\u4e8e\u8fd9\u4e9b\u8bbe\u7f6e\uff0cKeyword Planner\u5c06\u751f\u6210\u5173\u4e8e\u70b9\u51fb\u3001\u5370\u8c61\u3001\u5e73\u5747\u5e7f\u544a\u4f4d\u7f6e\u548c\u6210\u672c\u7684\u8be6\u7ec6\u6bcf\u65e5\u4f30\u7b97\uff0c\u5982\u4e0b\u6240\u793a\u3002<\/p>\n
AdWords\u5173\u952e\u5b57\u89c4\u5212\u5668\u751f\u6210\u7684\u6bcf\u65e5\u4f30\u8ba1\u3002\u6709\u65f6\u5728\u641c\u7d22\u8425\u9500\u4e2d\uff0c\u4f60\u5f88\u5e78\u8fd0\u6709\u81ea\u5df1\u7684\u5206\u6790\u6570\u636e\uff0c\u4f8b\u5982\uff0c\u4e00\u4e2a\u5217\u8868\u4e3a\u4f60\u7684\u7f51\u7ad9\u4ea7\u751f\u8f6c\u5316\u7387\u7684\u5173\u952e\u5b57\u3002\u5982\u679c\u4f60\u662f\u5e78\u8fd0\u7684\uff0c\u5b83\u80af\u5b9a\u662f\u6709\u610f\u4e49\u7684\u4f7f\u7528\u90a3\u4e9b\u6218\u6597\u8bc1\u660e\u5173\u952e\u5b57\uff0c\u800c\u4e0d\u662f\u901a\u7528\u7684\u5173\u952e\u5b57\u5efa\u8bae\u4f60\u4ece\u8c37\u6b4c\u5173\u952e\u5b57\u5efa\u8bae\u5de5\u5177\u3002\u4e0b\u9762\u662f\u5b83\u7684\u6837\u5b50:<\/p>\n
\u8c37\u6b4c\u5173\u952e\u5b57\u5efa\u8bae\u5de5\u5177\u3002<\/p>\n
\u5f53\u60a8\u6309\u4e0bGet estimate\u6309\u94ae\u65f6\uff0c\u60a8\u5c06\u88ab\u5e26\u5230\u76f8\u540c\u7684\u5173\u952e\u5b57\u5de5\u4f5c\u53f0\u533a\u57df;\u552f\u4e00\u7684\u533a\u522b\u662f\uff0c\u4f60\u5c06\u770b\u5230\u4f60\u81ea\u5df1\u7684\u5173\u952e\u5b57\u5217\u8868\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u8c37\u6b4c\u5173\u952e\u5b57\u5de5\u5177\u5efa\u8bae\u7684\u901a\u7528\u5173\u952e\u5b57\u3002\u5173\u952e\u5b57\u89c4\u5212\u5668\u4e2d\u4e00\u4e2a\u5168\u65b0\u7684\u529f\u80fd\uff0c\u5728\u73b0\u6709\u7684\u8c37\u6b4c\u5173\u952e\u5b57\u5de5\u5177\u6216AdWords\u6d41\u91cf\u4f30\u7b97\u5de5\u5177\u4e2d\u90fd\u6ca1\u6709\uff0c\u8fd9\u662f\u6df7\u5408\u548c\u589e\u52a0\u5173\u952e\u5b57\u5217\u8868\u7684\u80fd\u529b\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u60f3\u8981\u7528\u4e0d\u540c\u7684\u52a8\u4f5c\u8bcd\u5c06\u4e00\u5806\u57ce\u5e02\u548c\u57ce\u9547\u7684\u540d\u79f0\u76f8\u4e58\uff0c\u4ee5\u5f97\u5230\u6240\u6709\u4e0d\u540c\u7684\u5173\u952e\u5b57\u6392\u5217\uff0c\u5982\u4e0b\u6240\u793a:<\/p>\n
\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5668\u5c06\u5173\u952e\u5b57\u5217\u8868\u76f8\u4e58\u3002<\/p>\n
\u60a8\u6700\u591a\u53ef\u4ee5\u6dfb\u52a03\u4e2a\u5217\u8868\u8fdb\u884c\u6df7\u5408\uff0c\u5355\u51fbGet estimate\u6309\u94ae\u4f1a\u5c06\u60a8\u5e26\u5230\u76f8\u540c\u7684\u5173\u952e\u5b57\u5de5\u4f5c\u53f0\u533a\u57df\u3002\u5173\u952e\u5b57\u89c4\u5212\u5668\u662f\u8425\u9500\u4eba\u5458\u7684\u4e00\u4e2a\u60ca\u4eba\u7684\u5f3a\u5927\u5de5\u5177\uff0c\u4f46\u4e0e\u4efb\u4f55\u5de5\u5177\u4e00\u6837\uff0c\u5b83\u9700\u8981\u6280\u80fd\u548c\u7ecf\u9a8c\u624d\u80fd\u6709\u6548\u5730\u4f7f\u7528\u3002\u65e0\u8bba\u4f60\u662f\u521a\u521a\u5f00\u59cb\u5173\u952e\u5b57\u7814\u7a76\uff0c\u8fd8\u662f\u4f60\u662f\u4e00\u4e2a\u7ecf\u9a8c\u4e30\u5bcc\u7684PPC\u8425\u9500\u4eba\u5458\uff0c\u4ee5\u4e0b\u5173\u952e\u5b57\u89c4\u5212\u63d0\u793a\u5c06\u5e2e\u52a9\u4f60\u4ece\u8fd9\u4e2a\u4e07\u80fd\u7684\u5de5\u5177\u5f97\u5230\u6700\u5927\u7684\u597d\u5904\u3002<\/p>\n
1\u3002\u5b63\u8282\u6027\u662fPPC\u548c\u4ed8\u8d39\u793e\u4ea4\u5e7f\u544a\u7684\u4e3b\u8981\u56e0\u7d20\u3002\u8d8b\u52bf\u4e3b\u9898\u3001\u6709\u65b0\u95fb\u4ef7\u503c\u7684\u4e8b\u4ef6\u548c\u8ba8\u8bba\u4ee5\u53ca\u5b63\u8282\u6027\u5173\u952e\u8bcd\u7684\u641c\u7d22\u91cf\u90fd\u53ef\u80fd\u968f\u7740\u4e00\u5e74\u4e2d\u7684\u65f6\u95f4\u53d8\u5316\u800c\u53d8\u5316\u5f88\u5927\uff0c\u5173\u952e\u5b57\u89c4\u5212\u5668\u5141\u8bb8\u60a8\u6bd4\u8f83\u4e24\u4e2a\u65f6\u95f4\u6bb5\u7684\u5173\u952e\u5b57\u641c\u7d22\u91cf\uff0c\u4f8b\u5982\u524d\u4e24\u4e2a\u5047\u671f\u5b63\u8282\u7684\u5b63\u8282\u6027\u5173\u952e\u8bcd\u3002<\/p>\n
\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5668\u6bd4\u8f83\u4e0d\u540c\u65f6\u95f4\u6bb5\u7684\u5173\u952e\u5b57\u96c6\u3002\u5f53\u53d1\u8d77\u5b63\u8282\u6027\u6216\u65f6\u6548\u6027\u7684\u6d3b\u52a8\u65f6\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u80fd\u662f\u65e0\u4ef7\u7684\uff0c\u6240\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u4e00\u5b9a\u8981\u8bc4\u4f30\u53bb\u5e74\u6700\u70ed\u95e8\u7684\u5173\u952e\u8bcd\u662f\u5426\u540c\u6837\u53d7\u6b22\u8fce\u3002<\/p>\n
2\u3002\u6709\u65f6\uff0c\u6700\u6709\u4ef7\u503c\u7684\u5173\u952e\u5b57\u7814\u7a76\u6570\u636e\u6765\u81ea\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5668\uff0c\u901a\u8fc7\u8fdb\u5165\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\uff0c\u5e76\u6309\u4e3b\u9898\u641c\u7d22\u5173\u952e\u5b57\u6765\u8bc6\u522b\u6f5c\u5728\u7684\u5173\u952e\u5b57\u4e3b\u9898\u3002<\/p>\n
\u53ea\u9700\u8f93\u5165\u60a8\u5e0c\u671b\u8bc4\u4f30\u7684\u7f51\u7ad9\u7684URL\uff0c\u7136\u540e\u67e5\u770b\u7ed3\u679c:<\/p>\n
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\u7ef4\u57fa\u767e\u79d1\u662f\u5173\u952e\u5b57\u7814\u7a76\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u8d44\u6e90\u3002<\/p>\n
\u7136\u540e\u4f1a\u6839\u636e\u9875\u9762\u7684\u5185\u5bb9\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4e2a\u6f5c\u5728\u5173\u952e\u5b57\u60f3\u6cd5\u7684\u5217\u8868\u3002\u9274\u4e8e\u8c37\u6b4c\u8718\u86db\u7684\u7cbe\u51c6\u5ea6\uff0c\u8fd9\u4e2at\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\uff0c\u7279\u522b\u662f\u5982\u679c\u4f60\u662f\u5728\u4e00\u4e2a\u9ad8\u5ea6\u7ec6\u5206\u7684\u5782\u76f4\u9886\u57df\uff0c\u6216\u5904\u7406\u5f02\u5e38\u5177\u4f53\u7684\u4ea7\u54c1\u6216\u670d\u52a1:<\/p>\n
\u5173\u952e\u5b57\u521b\u610f\u5728AdWords\u7684\u5173\u952e\u5b57\u89c4\u5212\u3002<\/p>\n
\u8fd9\u79cd\u6280\u672f\u8fd8\u53ef\u4ee5\u6d1e\u5bdf\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u4e00\u4e9b\u5173\u952e\u5b57\u80cc\u540e\u7684\u610f\u56fe\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u63d0\u4f9b\u6559\u80b2\u5185\u5bb9\uff0c\u89e3\u91ca\u201c\u4ec0\u4e48\u662f\u4f9b\u5e94\u94fe\u7ba1\u7406\u201d\uff0c\u6216\u8005\u5199\u4e00\u7bc7\u535a\u5ba2\u6587\u7ae0\uff0c\u89e3\u91ca\u201c\u4f9b\u5e94\u94fe\u7ecf\u7406\u201d\u7684\u804c\u8d23\u3002\u65e0\u8bba\u60a8\u9009\u62e9\u5982\u4f55\u4f7f\u7528\u5b83\uff0c\u8fd9\u6761\u63d0\u793a\u5bf9\u6240\u6709\u5b66\u79d1\u7684\u8425\u9500\u4eba\u5458\u90fd\u975e\u5e38\u6709\u7528\u3002<\/p>\n
4\u3002\u5728\u5f53\u4eca\u8fd9\u4e2a\u591a\u8bbe\u5907\u3001\u968f\u65f6\u5728\u7ebf\u7684\u4e16\u754c\u4e2d\uff0c\u8bbe\u5907\u7ec6\u5206\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u7136\u800c\uff0c\u4ec5\u4ec5\u77e5\u9053\u4f60\u7684\u603b\u6d41\u91cf\u6709\u591a\u5c11\u6765\u81ea\u79fb\u52a8\u7aef\u662f\u4e0d\u591f\u7684\u2014\u2014\u4f60\u5fc5\u987b\u77e5\u9053\u54ea\u4e9b\u5173\u952e\u8bcd\u5728\u79fb\u52a8\u7aef\u641c\u7d22\u8005\u4e2d\u5f88\u53d7\u6b22\u8fce\uff0c\u8fd9\u6837\u4f60\u624d\u80fd\u9002\u5f53\u5730\u51fa\u4ef7\u3002\u4ee5\u4e0b\u9762\u7684\u4f8b\u5b50\u4e3a\u4f8b\uff0c\u5bf9\u4e8e\u5173\u952e\u5b57\u201c24\u5c0f\u65f6\u9501\u5320\u201d:<\/p>\n
\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5668\u53ef\u89c6\u5316\u8de8\u6708\u548c\u8bbe\u5907\u7684\u6d41\u91cf\u3002\u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0c\u8fd9\u4e2a\u5173\u952e\u5b57\u7684\u79fb\u52a8\u641c\u7d22\u91cf\u51e0\u4e4e\u662f\u684c\u9762\u641c\u7d22\u91cf\u7684\u4e24\u500d\u3002\u8fd9\u5f3a\u70c8\u8868\u660e\u4e86\u8fd9\u79cd\u641c\u7d22\u80cc\u540e\u7684\u610f\u56fe\uff0c\u56e0\u4e3a\u5de8\u5927\u7684\u79fb\u52a8\u641c\u7d22\u91cf\u8868\u660e\uff0c\u4eba\u4eec\u5728\u53ef\u80fd\u88ab\u9501\u5728\u5bb6\u91cc\u7684\u79fb\u52a8\u8bbe\u5907\u4e0a\u641c\u7d2224\u5c0f\u65f6\u5de5\u4f5c\u7684\u9501\u5320\u3002\u56e0\u6b64\uff0c\u4f60\u9700\u8981\u6839\u636e\u624b\u673a\u548c\u684c\u9762\u641c\u7d22\u91cf\u7684\u5dee\u5f02\u6765\u6784\u5efa\u4f60\u7684\u7ade\u4ef7\u7b56\u7565\u3002<\/p>\n
5\u3002\u5728\u8bc4\u4f30\u5173\u952e\u5b57\u7684\u7ade\u4e89\u529b\u65f6\uff0c\u5173\u952e\u5b57\u89c4\u5212\u5668\u5c31\u67d0\u4e9b\u5173\u952e\u5b57\u7684\u7ade\u4e89\u529b\u63d0\u4f9b\u4e86\u4e00\u4e9b\u6709\u7528\u7684\u6307\u5bfc\u2014\u2014\u56e0\u6b64\uff0c\u53ef\u80fd\u662f\u6602\u8d35\u7684\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u6ca1\u6709\u542c\u8d77\u6765\u90a3\u4e48\u6709\u5e2e\u52a9\uff0c\u56e0\u4e3a\u5173\u952e\u5b57\u89c4\u5212\u5668\u4e2d\u53ea\u63d0\u4f9b\u4e86\u4e09\u4e2a\u7ea7\u522b\u7684\u7ade\u4e89\u529b:\u4f4e\u3001\u4e2d\u6216\u9ad8\u3002\u5982\u679c\u4f60\u53ea\u9700\u8981\u7c97\u7565\u5730\u770b\u4e00\u4e0b\u5173\u952e\u5b57\u7684\u7ade\u4e89\u7a0b\u5ea6\uff0c\u8fd9\u662f\u5f88\u597d\u7684\uff0c\u4f46\u5982\u679c\u4f60\u9700\u8981\u66f4\u51c6\u786e\u7684\u6570\u636e\uff0c\u4f60\u5c31\u5fc5\u987b\u6709\u521b\u610f\u3002\u8981\u67e5\u770b\u5173\u952e\u5b57\u7684\u7ade\u4e89\u60c5\u51b5\uff0c\u53ef\u4ee5\u5c06\u5173\u952e\u5b57\u89c4\u5212\u5668\u4e2d\u7684\u641c\u7d22\u6570\u636e\u5bfc\u51fa\u4e3aCSV\u6587\u4ef6\uff0c\u4ee5\u4fbf\u5728\u7535\u5b50\u8868\u683c\u5e94\u7528\u7a0b\u5e8f\u4e2d\u6253\u5f00\u3002\u5b8c\u6210\u6b64\u64cd\u4f5c\u540e\uff0c\u60a8\u5c06\u6ce8\u610f\u5230Low\u3001Medium\u548cHigh\u7ade\u4e89\u529b\u6570\u636e\u53d8\u6210\u4e860\u52301\u4e4b\u95f4\u7684\u6570\u503c\uff0c\u5982\u4e0b\u6240\u793a:<\/p>\n
\u901a\u8fc7\u5c06\u6570\u636e\u5bfc\u51fa\u4e3aCSV\u6587\u4ef6\u8ba1\u7b97\u5173\u952e\u5b57\u8fd4\u56de\u3002<\/p>\n
\u57fa\u4e8e\u8fd9\u4e2a\u6570\u5b57\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2a\u7b80\u5355\u7684\u8ba1\u7b97\u6765\u8ba1\u7b97\u54ea\u4e9b\u5173\u952e\u5b57\u63d0\u4f9b\u4e86\u6700\u5927\u7684\u6f5c\u5728\u56de\u62a5\u3002\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4f60\u4f1a\u770b\u5230\u5173\u952e\u5b57\u201c\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u505a\u751f\u610f\u201d\u7684\u7ade\u4e89\u529b\u5f97\u5206\u662f0.9\u2014\u2014\u4e0e\u8fd9\u4efd\u62a5\u544a\u4e2d\u7684\u5176\u4ed6\u4e00\u4e9b\u8bcd\u6c47\u76f8\u6bd4\u975e\u5e38\u9ad8\u3002\u6211\u4eec\u8fd8\u53ef\u4ee5\u770b\u5230\uff0c\u5e73\u5747\u6bcf\u6708\u7684\u641c\u7d22\u91cf\u662f390\uff0c\u63a8\u8350\u51fa\u4ef7\u662f26.85\u7f8e\u5143\u3002\u6839\u636e\u8fd9\u4e9b\u6570\u5b57\uff0c\u6211\u4eec\u53ef\u4ee5\u5e94\u7528\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
390 x 26.85 \/ 0.9 = 11635 <\/p>\n
\u4f7f\u7528\u8fd9\u79cd\u8ba1\u7b97\u65b9\u6cd5\uff0c\u6700\u7ec8\u6570\u5b57\u8d8a\u9ad8\uff0c\u8be5\u5173\u952e\u5b57\u63d0\u4f9b\u7684\u6f5c\u5728\u56de\u62a5\u5c31\u8d8a\u5927\u3002\u5982\u679c\u4f60\u5728\u7c7b\u4f3c\u7684\u6761\u4ef6\u4e0b\u51fa\u4ef7\uff0c\u6216\u8005\u9700\u8981\u66f4\u51c6\u786e\u5730\u4e86\u89e3\u7ade\u4e89\u5173\u952e\u5b57\u53ef\u80fd\u771f\u6b63\u7684\u8868\u73b0\uff0c\u8fd9\u5c06\u975e\u5e38\u6709\u7528\u3002\u5173\u952e\u5b57\u89c4\u5212\u5de5\u5177\u652f\u6301\u5efa\u7acb\u5e7f\u544a\u7ec4\u548c\u5e7f\u544a\u6d3b\u52a8\u7684\u5404\u79cd\u5de5\u4f5c\u6d41\u7a0b\uff0c\u53ef\u4ee5\u4ece\u96f6\u5f00\u59cb\uff0c\u4e5f\u53ef\u4ee5\u57fa\u4e8e\u60a8\u73b0\u6709\u7684\u5217\u8868\uff0c\u901a\u8fc7\u96c6\u6210\u5173\u952e\u5b57\u9009\u62e9\u3001\u5173\u952e\u5b57\u5206\u7ec4\u3001\u5173\u952e\u5b57\u5206\u6790\u548c\u5173\u952e\u5b57\u9009\u62e9\u5de5\u4f5c\u6d41\u7684\u8fc7\u6ee4\u65b9\u9762\uff0c\u63d0\u4f9b\u6bd4\u4ee5\u524d\u7684AdWords\u5173\u952e\u5b57\u5de5\u5177\u66f4\u6709\u51dd\u805a\u529b\u7684\u7528\u6237\u4f53\u9a8c\u3002\u6211\u662f\u4f60\u7684\u8d85\u7ea7\u7c89\u4e1d!Larry Kim\u662fWordStream\u7684\u521b\u59cb\u4eba\u548c\u804a\u5929\u673a\u5668\u4eba\u6784\u5efa\u5e73\u53f0MobileMonkey\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n
\u53c2\u89c1Larry Kim\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u5206\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u5b66\u4e60\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u58ee\u4e3e\u7684\u529b\u91cf\u4fdd\u8bc1\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
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