\u5bb6\u5ead-\u535a\u5ba2-\u8c37\u6b4c\u663e\u793a\u5e7f\u544a\u7684\u6700\u5927\u597d\u5904(+\u5982\u4f55\u5229\u7528\u8fd9!)\u65e0\u8bba\u4f60\u662f\u4e00\u4e2a\u51c6\u5907\u7b2c\u4e00\u6b21\u8fdb\u5165\u8c37\u6b4c\u5e7f\u544a\u7684\u521d\u521b\u516c\u53f8\uff0c\u8fd8\u662f\u4e00\u4e2a\u5df2\u7ecf\u8fd0\u884c\u4e86\u4e00\u6bb5\u65f6\u95f4\u7684\u5c0f\u516c\u53f8\uff0c\u4f60\u53ef\u80fd\u6ca1\u6709\u5927\u91cf\u7684\u9884\u7b97\u82b1\u5728\u5e7f\u544a\u4e0a\u3002\u4f46\u4e0d\u7ba1\u600e\u6837\uff0c\u4f60\u8fd8\u662f\u5f97\u60f3\u529e\u6cd5\u628a\u6d88\u606f\u4f20\u51fa\u53bb\u3002<\/p>\n
\u8c37\u6b4c\u7684\u641c\u7d22\u7f51\u7edc\u4ecd\u7136\u662f\u6355\u83b7\u7528\u6237\u610f\u56fe\u7684\u6700\u4f73\u65b9\u6cd5\u4e4b\u4e00\u3002\u4f46\u5982\u679c\u4eba\u4eec\u4e0d\u77e5\u9053\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22\u4f60\u3002\u8fd9\u5c31\u662f\u5c55\u793a\u7f51\u7edc\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u7684\u5730\u65b9:\u54c1\u724c\u77e5\u540d\u5ea6\u662f\u8c37\u6b4c\u5c55\u793a\u5e7f\u544a\u7684\u552f\u4e00\u6700\u5927\u597d\u5904\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u5c06\u89e3\u91ca\u4e3a\u4ec0\u4e48\u5728\u8c37\u6b4c\u663e\u793a\u7f51\u7edc\u4e0a\u6269\u5c55\u5230\u610f\u8bc6\u8425\u9500\u5bf9\u60a8\u7684\u5e10\u6237\u7684\u6210\u529f\u662f\u91cd\u8981\u7684\u3002\u56e0\u4e3a\u8fd9\u4e9b\u77e5\u8bc6\u5982\u679c\u6ca1\u6709\u76f8\u5e94\u7684\u884c\u52a8\u7b56\u7565\u5c31\u4ec0\u4e48\u90fd\u4e0d\u662f\uff0c\u6240\u4ee5\u6211\u5c06\u7ed9\u60a8\u7559\u4e0b\u4e00\u4e9b\u5efa\u8bae\uff0c\u4ee5\u4f7f\u60a8\u7684\u8c37\u6b4c\u663e\u793a\u7f51\u7edc\u5e7f\u544a\u6709\u4e00\u4e2a\u826f\u597d\u7684\u5f00\u7aef\u3002\u5728\u6211\u4eec\u8ba8\u8bba\u4e00\u4e9b\u6218\u672f\u6b65\u9aa4\u4e4b\u524d\uff0c\u8ba9\u6211\u5728\u8fd9\u91cc\u5206\u4eab\u4e00\u4e2a\u771f\u5b9e\u7684\u573a\u666f\uff0c\u770b\u770b\u60a8\u662f\u5426\u9047\u5230\u8fc7\u7c7b\u4f3c\u7684\u60c5\u51b5\u3002\u6211\u6709\u4e00\u4e2a\u5ba2\u6237\uff0c\u5f53\u6211\u4eec\u7b2c\u4e00\u6b21\u63a5\u7ba1\u5e10\u6237\u65f6\uff0c\u4ed6\u4e3b\u8981\u662f\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u8fd0\u884c\u54c1\u724c\u641c\u7d22\u7f51\u7edc\u6d3b\u52a8\u3002\u7531\u4e8e\u4ed6\u4eec\u7684\u9884\u7b97\u8f83\u5c0f\uff0c\u8fd9\u4e2a\u5ba2\u6237\u544a\u8bc9\u6211\uff0c\u4ed6\u4eec\u4e3b\u8981\u575a\u6301\u54c1\u724c\u6d3b\u52a8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u54c1\u724c\u6761\u6b3e(\u6beb\u65e0\u610f\u5916)\u6709\u6700\u597d\u7684\u5ba2\u6237\u548c\u6ce8\u518c\u4f1a\u8ba1\u5e08\u3002\u518d\u6b21\u5f3a\u8c03\uff0c\u8fd9\u5e76\u4e0d\u4ee4\u4eba\u9707\u60ca\u2014\u2014\u8fd9\u662f\u610f\u6599\u4e4b\u4e2d\u7684\u3002\u4f46\u54c1\u724c\u6d3b\u52a8\u65e0\u52a9\u4e8e\u5c0f\u4f01\u4e1a\u7684\u53d1\u5c55\u3002\u5f53\u6211\u5411\u8fd9\u4e2a\u5ba2\u6237\u5efa\u8bae\u4ed6\u4eec\u5e94\u8be5\u8003\u8651\u6269\u5927\u66f4\u591a\u7684\u975e\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u65f6\uff0c\u4ed6\u4eec\u975e\u5e38\u72b9\u8c6b\u3002\u4ed6\u4eec\u62c5\u5fc3\u7684\u539f\u56e0\u662f\u5728\u6bd4\u8f83\u54c1\u724c\u548c\u975e\u54c1\u724c\u6d3b\u52a8\u65f6\uff0cCPC\u548cCPA\u7684\u5de8\u5927\u5dee\u5f02\u3002\u4ed6\u4eec\u7684\u72b9\u8c6b\u662f\u5b8c\u5168\u516c\u5e73\u7684\u3002\u544a\u8bc9\u4ed6\u4eec\u5728\u66f4\u6602\u8d35\u7684\u5173\u952e\u8bcd\u4e0a\u82b1\u66f4\u591a\u7684\u94b1\uff0c\u8f6c\u5316\u7387\u66f4\u4f4e\u5e76\u4e0d\u662f\u4e00\u4e2a\u8bf1\u4eba\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4ed6\u4eec\u53cd\u9a73\u8bf4\uff0c\u5efa\u8bae\u6211\u4eec\u5728\u4ed6\u4eec\u7684\u54c1\u724c\u6761\u6b3e\u4e0a\u82b1\u66f4\u591a\u7684\u94b1\u3002\u8fd9\u4e2a\u8bf7\u6c42\u7684\u95ee\u9898\u662f\uff0c\u6211\u4eec\u7684\u641c\u7d22\u5370\u8c61\u4efd\u989d\u63a5\u8fd1100%\uff0c\u6211\u4eec\u76ee\u524d\u7684\u54c1\u724c\u6d3b\u52a8\u4e0d\u53d7\u9884\u7b97\u9650\u5236\uff0c\u6211\u4eec\u6ca1\u6709\u66f4\u591a\u7684\u54c1\u724c\u5173\u952e\u8bcd\u53ef\u4ee5\u6dfb\u52a0\u5230\u5e10\u6237\u4e2d\u3002\u6211\u4eec\u5df2\u7ecf\u5229\u7528\u4e86\u6240\u6709\u7684\u54c1\u724c\u9700\u6c42\u3002\u8fd9\u5c31\u662f\u663e\u793a\u7f51\u7edc\u7684\u7528\u6b66\u4e4b\u5730\u3002\u5c31\u50cf\u6211\u8bf4\u7684\uff0c\u5982\u679c\u4eba\u4eec\u4e0d\u77e5\u9053\u4f60\u7684\u5b58\u5728\u4ed6\u4eec\u662f\u4e0d\u4f1a\u53bb\u627e\u4f60\u7684\u3002\u5982\u679c\u4f60\u60f3\u8ba9\u66f4\u591a\u7684\u4eba\u641c\u7d22\u4f60\u7684\u54c1\u724c\uff0c\u4f60\u5c31\u5fc5\u987b\u6295\u8d44\u5efa\u7acb\u8fd9\u79cd\u610f\u8bc6\u3002\u6211\u4eec\u4e5f\u53ef\u4ee5\u5229\u7528\u5c55\u793a\u7f51\u7edc\u6765\u5efa\u7acb\u54c1\u724c\u4eb2\u548c\u529b\u3002Larry Kim\u5199\u8fc7\u4e00\u7bc7\u5173\u4e8e\u4e3a\u4ec0\u4e48\u54c1\u724c\u5e7f\u544a\u6bd4\u4f60\u60f3\u8c61\u7684\u66f4\u80fd\u5e26\u52a8\u8f6c\u5316\u7387\u7684\u6587\u7ae0\u3002\u8fd9\u7bc7\u6587\u7ae0\u5b8c\u7f8e\u5730\u89e3\u91ca\u4e86\u663e\u793a\u7f51\u7edc\u662f\u5982\u4f55\u9002\u5e94\u7684\u3002\u5f53\u6211\u4eec\u82b1\u4e86\u4e00\u4e9b\u9884\u7b97\u4e3a\u8fd9\u4e2a\u5ba2\u6237\u7aef\u4e89\u53d6\u65b0\u7528\u6237\u65f6\uff0c\u662f\u7684\uff0c\u66f4\u591a\u7684\u4eba\u5f00\u59cb\u641c\u7d22\u6211\u4eec\u7684\u54c1\u724c\u540d\u79f0(\u800c\u4e0d\u4ec5\u4ec5\u662f\u4ed8\u8d39\u641c\u7d22)\u3002\u4f46\u6211\u4eec\u4e5f\u770b\u5230\u6211\u4eec\u7684\u975e\u54c1\u724c\u6d3b\u52a8\u8868\u73b0\u5f97\u66f4\u597d\u3002Larry\u603b\u7ed3\u5f97\u5f88\u597d:<\/p>\n
\u201c\u4eba\u4eec\u662f\u5426\u4f1a\u8d2d\u4e70\u7684\u6700\u5927\u9884\u6d4b\u56e0\u7d20\u662f\u4ed6\u4eec\u4ee5\u524d\u662f\u5426\u542c\u8bf4\u8fc7\u4f60\u3002\u82b1\u94b1\u63d0\u5347\u54c1\u724c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u589e\u52a0\u4e86\u975e\u54c1\u724c\u6d3b\u52a8\u7684CTRs\uff0c\u964d\u4f4e\u4e86cpa\u3002\u4eba\u4eec\u5bf9\u4f60\u7684\u54c1\u724c\u8d8a\u719f\u6089\u2014\u2014\u5047\u8bbe\u4f60\u7684\u54c1\u724c\u662f\u9488\u5bf9\u5408\u9002\u7684\u53d7\u4f17\u2014\u2014\u4ed6\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u76f8\u4fe1\u4f60\u7684\u54c1\u724c\u662f\u66f4\u7406\u60f3\u7684\u9009\u62e9\u3002\u73b0\u5728\uff0c\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e86\u6295\u8d44\u4e8e\u77e5\u540d\u5ea6\u7684\u91cd\u8981\u6027\uff0c\u8ba9\u6211\u5411\u60a8\u5c55\u793a\u4e00\u4e9b\u53ef\u4ee5\u63a5\u89e6\u5230\u76ee\u6807\u7528\u6237\u7684\u65b9\u6cd5\u3002\u4ed8\u8d39\u5a92\u4f53\u9886\u57df\u76ee\u524d\u6700\u5927\u7684\u4e3e\u63aa\u4e4b\u4e00\u5c31\u662f\u9488\u5bf9\u53d7\u4f17\u3002\u6211\u4eec\u770b\u5230\u641c\u7d22\u5f15\u64ce\u7684\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\u6b63\u5728\u9000\u5316\uff0c\u540c\u65f6\u53d1\u5e03\u4e86\u66f4\u591a\u7684\u529f\u80fd\uff0c\u5141\u8bb8PPC\u8425\u9500\u4eba\u5458\u5173\u6ce8\u4eba\u7fa4\uff0c\u800c\u4e0d\u662f\u641c\u7d22\u8bcd\u3002\u5f53\u6211\u4eec\u7740\u773c\u4e8e\u7528\u6237\u65f6\uff0c\u6700\u91cd\u8981\u7684\u6b65\u9aa4w\u9996\u5148\u5e94\u8be5\u505a\u7684\u662f\u627e\u51fa\u6211\u4eec\u7684\u76ee\u6807\u7528\u6237\u662f\u8c01\u3002\u5982\u679c\u4f60\u7684\u516c\u53f8\u6ca1\u6709\u5927\u91cf\u7684\u94b1\u82b1\u5728\u7528\u6237\u7814\u7a76\u4e0a\uff0c\u4e5f\u6ca1\u5173\u7cfb\u3002\u4f60\u4e0d\u9700\u8981\u5728\u4eba\u7269\u89d2\u8272\u7814\u7a76\u4e0a\u82b1\u8d39\u5927\u91cf\u9884\u7b97\u3002\u8c37\u6b4c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u4e9b\u514d\u8d39\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u5e2e\u52a9\u6211\u4eec\u9501\u5b9a\u6700\u6709\u53ef\u80fd\u4ece\u6211\u4eec\u7684\u5e7f\u544a\u4e2d\u91c7\u53d6\u884c\u52a8\u7684\u7528\u6237\u2014\u2014\u4ee5\u4e0b\u662f\u5982\u4f55\u5728\u663e\u793a\u7f51\u7edc\u4e0a\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u8fd9\u4e24\u4e2a\u5de5\u5177\u8fdb\u884c\u76ee\u6807\u5b9a\u4f4d\u3002<\/p>\n
\u8c37\u6b4cAnalytics<\/p>\n
\u5728\u8c37\u6b4cAnalytics\u4e2d\uff0c\u8f6c\u5230\u89c2\u4f17\u62a5\u544a\u3002\u9009\u62e9\u201c\u5229\u76ca\u201d\u3002\u7136\u540e\u70b9\u51fb\u201c\u6982\u8ff0\u201d\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u5c06\u83b7\u5f97\u5f53\u524d\u7528\u6237\u6240\u5c5e\u7684Affinity\u548cIn-Market\u53d7\u4f17\u7684\u5feb\u7167\u3002\u6bb5\u89c6\u56fe\u9ed8\u8ba4\u4e3a\u201c\u6240\u6709\u7528\u6237\u201d\uff0c\u4f46\u60a8\u53ef\u4ee5\u5c06\u5176\u66f4\u6539\u4e3a\u60a8\u5728\u8c37\u6b4cAnalytics\u4e2d\u8bbe\u7f6e\u7684\u4efb\u4f55\u89c6\u56fe\u3002\u518d\u52a0\u4e0a\u65e5\u671f\u8303\u56f4\u548c\u5173\u952e\u6307\u6807\u9009\u62e9\u7684\u56e0\u7d20\uff0c\u4f60\u5c31\u4f1a\u5f97\u5230\u6bcf\u4e2a\u7c7b\u522b\u7684\u524d\u5341\u4e2a\u53d7\u4f17\u3002\u5982\u679c\u4f60\u613f\u610f\uff0c\u4f60\u53ef\u4ee5\u70b9\u51fb\u6bcf\u4e2a\u9009\u9879\u6765\u83b7\u5f97\u5173\u4e8e\u6bcf\u79cd\u7528\u6237\u7c7b\u578b\u7684\u66f4\u6df1\u5165\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u4f46\u67e5\u770b\u66f4\u9ad8\u7ea7\u522b\u7684\u7edf\u8ba1\u6570\u636e\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5f00\u59cb\u3002\u6700\u540e\u4e00\u4e2a\u9700\u8981\u6ce8\u610f\u7684\u56e0\u7d20\u662f:\u5982\u679c\u60a8\u67e5\u770b\u6bcf\u4e2a\u7c7b\u522b\u7a81\u7834\u7684\u53f3\u4e0a\u89d2\uff0c\u60a8\u5c06\u770b\u5230\u8c37\u6b4c\u53ea\u5411\u60a8\u663e\u793a\u6240\u9009\u7ec6\u5206\u7528\u6237\u7684\u7279\u5b9a\u767e\u5206\u6bd4\u3002\u6240\u4ee5\uff0c\u867d\u7136\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\uff0c\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u5b83\u5e76\u4e0d\u5b8c\u7f8e\u3002<\/p>\n
\u53d7\u4f17\u6d1e\u5bdf\u662f\u8c37\u6b4c\u63d0\u4f9b\u7684\u53e6\u4e00\u4e2a\u4f1f\u5927\u7684\u514d\u8d39\u5de5\u5177\u3002\u8fd9\u4e2a\u5de5\u5177\u5728\u8c37\u6b4c\u5e7f\u544a\u7684\u201c\u5de5\u5177\u201d\u4e0b\uff0c\u201c\u5171\u4eab\u5e93\u201d\u4e0b\uff0c\u7136\u540e\u662f\u201c\u89c2\u4f17\u7ba1\u7406\u5668\u201d\u3002\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u5546\u5c06\u770b\u5230\u6765\u81ea\u201c\u6240\u6709\u8bbf\u95ee\u8005(AdWords)\u201d\u7684\u7528\u6237\u5c5e\u4e8e\u54ea\u4e9b\u5e02\u573a\u5185\u548c\u4eb2\u548c\u89c2\u4f17\u3002\u5c31\u50cf\u6211\u4eec\u521a\u521a\u5728\u8c37\u6b4cAnalytics\u4e2d\u770b\u8fc7\u7684\u89c2\u4f17\u62a5\u544a\u4e00\u6837\uff0c\u89c2\u4f17\u6d1e\u5bdf\u5de5\u5177\u4e2d\u7684\u4eb2\u548c\u5ea6\u548c\u5e02\u573a\u5185\u89c2\u4f17\u662f\u60a8\u53ef\u4ee5\u7528\u4e8e\u663e\u793a\u7f51\u7edc\u7684\u7cbe\u786e\u5b9a\u4f4d\u9009\u9879\u3002\u4e3a\u4e86\u4f7f\u7814\u7a76\u5bf9\u5e7f\u544a\u5546\u66f4\u6709\u610f\u4e49\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u57fa\u672c\u53d7\u4f17\u66f4\u6539\u4e3a\u51e0\u4e4e\u4efb\u4f55\u7f51\u7ad9\u8bbf\u95ee\u8005\u3001YouTube\u7528\u6237\u6216\u60a8\u5728\u8c37\u6b4cAds\u4e2d\u521b\u5efa\u7684\u5ba2\u6237\u5217\u8868\u53d7\u4f17\u3002\u4e0b\u9762\u662f\u4f7f\u7528\u8be5\u5de5\u5177\u53ef\u4ee5\u5ba1\u67e5\u7684\u53d7\u4f17\u7c7b\u578b\u7684\u4e00\u4e2a\u5c0f\u793a\u4f8b\u3002\u5bf9\u4e8e\u8fd9\u4e2a\u5ba2\u6237\u673a\uff0c\u6211\u67e5\u770b\u4e86\u6240\u6709\u7528\u6237\u3001\u6240\u6709\u8f6c\u6362\u5668\u3001\u535a\u5ba2\u8ba2\u9605\u8005\u548c\u767b\u5f55\u5230\u7ad9\u70b9\u7684\u7528\u6237\u3002\u4f60\u4f1a\u6ce8\u610f\u5230\uff0c\u6839\u636e\u6211\u6240\u4f7f\u7528\u7684\u57fa\u7840\u53d7\u4f17\uff0c\u53d7\u4f17\u7c7b\u522b\u4e5f\u4f1a\u53d1\u751f\u53d8\u5316\uff0c\u8fd9\u4e5f\u53d6\u51b3\u4e8e\u6211\u5e0c\u671b\u5229\u7528\u54ea\u4e9b\u53d7\u4f17\u6765\u6269\u5927\u6211\u7684\u5f71\u54cd\u529b\u3002\u53d7\u4f17\u7ed3\u679c\u7684\u5dee\u5f02\u5c06\u6709\u52a9\u4e8e\u6307\u5bfc\u60a8\u6839\u636e\u6d3b\u52a8\u7684\u76ee\u6807\u7ec4\u7ec7\u60a8\u7684\u5ba3\u4f20\u6d3b\u52a8\u3002\u5728\u5c1d\u8bd5\u5728\u53d7\u4f17\u6d1e\u5bdf\u5de5\u5177\u4e2d\u67e5\u770b\u67d0\u4e9b\u53d7\u4f17\u65f6\uff0c\u60a8\u53ef\u80fd\u4f1a\u770b\u5230\u8fd9\u4e9b\u53d7\u4f17\u662f\u7070\u8272\u7684\u3002\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u7684\u539f\u56e0\u662f\uff0c\u7279\u5b9a\u7684\u53d7\u4f17\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7528\u6237\u80fd\u591f\u5728\u5de5\u5177\u5185\u8fdb\u884c\u8bc4\u5ba1\u3002\u4f60\u7684\u53d7\u4f17\u81f3\u5c11\u9700\u8981\u67091000\u4e2a\u7528\u6237\uff0c\u624d\u80fd\u5728\u53d7\u4f17\u6d1e\u5bdf\u4e2d\u5206\u89e3\u53d7\u4f17\u3002\u65e0\u8bba\u4f60\u4f7f\u7528\u8c37\u6b4cAnalytics\u6570\u636e\u8fd8\u662f\u6765\u81ea\u53d7\u4f17\u6d1e\u5bdf\u5de5\u5177\u7684\u4fe1\u606f\uff0c\u4f60\u5728\u7ed3\u679c\u4e2d\u770b\u5230\u7684\u5e02\u573a\u5185\u548c\u4eb2\u548c\u53d7\u4f17\u90fd\u662f\u6211\u4eec\u53ef\u4ee5\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u9009\u62e9\u7684\u786e\u5207\u53d7\u4f17\u9009\u9879\u3002\u5982\u679c\u4f60\u5728\u5404\u79cd\u53d7\u4f17\u7a81\u7834\u4e4b\u95f4\u770b\u5230\u4e00\u81f4\u7684\u6a21\u5f0f\uff0c\u4f60\u5c31\u77e5\u9053\u4f60\u6709\u66f4\u597d\u7684\u673a\u4f1a\u6269\u5c55\u5230\u66f4\u591a\u76f8\u5173\u7528\u6237\u3002\u82b1\u70b9\u65f6\u95f4\u8fdb\u884c\u989d\u5916\u7684\u8c03\u67e5\uff0c\u4ee5\u786e\u4fdd\u4f60\u628a\u5e7f\u544a\u653e\u5728\u6700\u76f8\u5173\u7684\u7528\u6237\u9762\u524d\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5b83\u53ef\u4ee5\u4e3a\u4f60\u8282\u7701\u5f88\u591a\u94b1\uff0c\u6216\u8005\u4e3a\u4f60\u8d5a\u94b1\u3002\u53e6\u4e00\u4e2a\u573a\u666f\u2014\u2014\u5982\u679c\u4f60\u60f3\u77e5\u9053\u7684\u8bdd\uff0c\u662f\u7684\uff0c\u6211\u786e\u5b9e\u6709\u5f88\u591a\u6545\u4e8b\u8981\u8bb2\u2014\u2014\u6211\u5728\u6ce8\u518c\u65b0\u8d26\u6237\u6216\u4e0e\u73b0\u6709\u5ba2\u6237\u5408\u4f5c\u65f6\u9047\u5230\u7684\uff0c\u5f53\u6211\u8981\u6c42\u6267\u884c\u65b0\u7684\u56fe\u50cf\u5e7f\u544a\u65f6\u9047\u5230\u7684\u3002\u6211\u7ecf\u5e38\u770b\u5230\u7684\u662f\uff0c\u5ba2\u6237\u4f1a\u521b\u5efa\u4e00\u5957\u5e7f\u544a\uff0c\u5e76\u5e0c\u671b\u5728\u6bcf\u4e2a\u5c55\u793a\u7f51\u7edc\u6d3b\u52a8\u4e2d\u4f7f\u7528\u5b8c\u5168\u76f8\u540c\u7684\u521b\u610f\u3002\u5728\u6211\u770b\u6765\uff0c\u8fd9\u662f\u4e00\u4e2a\u5927\u7981\u5fcc\uff0c\u539f\u56e0\u5982\u4e0b\u3002\u8bbf\u95ee\u8fc7\u4f60\u7684\u7f51\u7ad9\u7684\u4eba\u4e0e\u4ece\u672a\u542c\u8bf4\u8fc7\u4f60\u7684\u54c1\u724c\u7684\u4eba\u662f\u4e0d\u4e00\u6837\u7684\u3002\u5c5e\u4e8e\u5e02\u573a\u5185\u53d7\u4f17\u7684\u4eba\u5219\u5904\u4e8e\u4e0d\u540c\u7684\u201c\u8d2d\u4e70mo\u201d\u4e2d\u5fb7\u201d\u6bd4\u7528\u6237\u5728\u4eb2\u548c\u5ea6\u7c7b\u522b\u4e2d\u3002\u4e0d\u540c\u53d7\u4f17\u7684\u7528\u6237\u6709\u4e0d\u540c\u7684\u610f\u56fe\uff0c\u5904\u4e8e\u4e70\u5bb6\u65c5\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u3002\u5f00\u59cb\u7ec6\u5206\u8fd9\u4e9b\u7528\u6237(\u5728\u6570\u91cf\u5141\u8bb8\u7684\u60c5\u51b5\u4e0b)\uff0c\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u9884\u7b97\u548c\u5e7f\u544a\u521b\u610f\u3002<\/p>\n
\u5728\u4e0a\u56fe\u4e2d\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u8fd9\u4e2a\u5c55\u793a\u6d3b\u52a8\u5e7f\u544a\u7fa4\u7684\u7a81\u7834\u662f\u7531\u5e02\u573a\u5185\u7684\u89c2\u4f17\u3002\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u4f7f\u7528\u4e00\u7ec4\u5e7f\u544a\u5e76\u6700\u5927\u5316\u76ee\u6807\u7a81\u7834\u7684\u5168\u90e8\u6f5c\u529b\u662f\u975e\u5e38\u56f0\u96be\u7684\u3002\u662f\u7684\uff0c\u4f60\u53ef\u4ee5\u6709\u4e00\u4e2a\u901a\u7528\u7684\u54c1\u724c\u5e7f\u544a\uff0c\u4f46\u8fd9\u5e76\u4e0d\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u5fc3\u7406\u8054\u7cfb\uff0c\u544a\u8bc9\u4ed6\u4eec\u5f53\u524d\u751f\u6d3b\u4e2d\u9700\u8981\u4ec0\u4e48\u89e3\u51b3\u65b9\u6848\u3002\u5982\u679c\u6709\u4eba\u5728\u627e\u623f\u5b50\u51fa\u79df\uff0c\u5728\u4f60\u7684\u5e7f\u544a\u521b\u610f\u4e2d\u663e\u793a\u51fa\u6765\u3002\u5982\u679c\u6709\u4eba\u60f3\u79df\u623f\u5b50\uff0c\u90a3\u5c31\u5e26\u4ed6\u4eec\u53bb\u79df\u623f\u5b50!\u4f60\u5bf9\u7528\u6237\u8bf4\u5f97\u8d8a\u591a\uff0c\u4f60\u770b\u5230\u7684\u7ed3\u679c\u5c31\u8d8a\u597d\u2014\u2014\u8fd9\u5c06\u4f7f\u5728\u663e\u793a\u5e7f\u544a\u4e0a\u7684\u6295\u8d44\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n
\u8c37\u6b4c\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5f88\u597d\u7684\u5de5\u5177\uff0c\u5e2e\u52a9\u5c0f\u4f01\u4e1a\u66f4\u597d\u5730\u4e86\u89e3\u8c01\u662f\u4ed6\u4eec\u8868\u73b0\u6700\u597d\u7684\u5ba2\u6237\uff0c\u4ee5\u53ca\u5982\u4f55\u63a5\u89e6\u5230\u66f4\u591a\u50cf\u4ed6\u4eec\u4e00\u6837\u7684\u7528\u6237\u3002\u4fdd\u6301\u5bf9\u7528\u6237\u7684\u5173\u6ce8\u53ef\u4ee5\u8ba9\u66f4\u591a\u7684\u4eba\u641c\u7d22\u4f60\u7684\u54c1\u724c\u6216\u8005\u5728\u4e4b\u540e\u76f4\u63a5\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u719f\u6089\u4f60\u7684\u54c1\u724c\u5e76\u4fe1\u4efb\u4f60\u7684\u54c1\u724c\uff0c\u4f60\u7684\u641c\u7d22\u6d3b\u52a8\u5c31\u4f1a\u53d8\u5f97\u66f4\u597d\u3002\u5982\u679c\u4eba\u4eec\u4e0d\u641c\u7d22\u4f60\u7684\u4f01\u4e1a\u540d\u79f0\u6216\u4f60\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4f60\u5c31\u5fc5\u987b\u6295\u8d44\u5efa\u7acb\u8fd9\u79cd\u610f\u8bc6\u3002\u8c37\u6b4c\u663e\u793a\u7f51\u7edc\u662f\u4e00\u79cd\u8d1f\u62c5\u5f97\u8d77\u7684\u65b9\u5f0f\u6765\u5e2e\u52a9\u8fd9\u4e00\u5021\u8bae\u3002<\/p>\n
\u4e54\u00b7\u9a6c\u4e01\u5185\u65af\u662fYouTube\u4ed8\u8d39\u5a92\u4f53\u4e13\u4e1a\u9891\u9053\u7684\u8054\u5408\u521b\u59cb\u4eba\u3002\u4ed6\u662fWordStream\u548cSocial Media Examiner\u7684\u5b9a\u671f\u64b0\u7a3f\u4eba\u3002\u4ed6\u8fd8\u4e3a\u641c\u7d22\u5f15\u64ce\u571f\u5730\uff0c\u8425\u9500\u571f\u5730\uff0cPPC\u82f1\u96c4\uff0cSEMrush\u7b49\u5199\u8fc7\u6587\u7ae0\u3002\u4ed6\u4e3b\u6301\u8fc7SEMrush\u3001Unbounce\u3001Quora\u548c\u5fae\u8f6f\u5e7f\u544a\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u3002\u4ed6\u7ecf\u5e38\u5728\u4f1a\u8bae\u548c\u7ec4\u7ec7\u4e0a\u53d1\u8a00\uff0c\u5982SMX\u3001HeroConf\u3001Inbound\u3001Pubcon\u3001SMXL\u7b49\u3002\u6700\u540e\uff0c\u4ed6\u88abPPC Hero\u8bc4\u4e3a2017-2021\u5e74\u5ea6\u6700\u5177\u5f71\u54cd\u529b\u768425\u4f4dPPC\u4e13\u5bb6\u3002<\/p>\n
\u53c2\u89c1Joe Martinez\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u7c7b\u4f3c\u7684\u6587\u7ae0\u8c37\u6b4c\u5e7f\u544a\u7684\u7b80\u5355\u5c0f\u6284\u201d<\/p>\n
\u8ba9\u4f60\u7684\u6d3b\u52a8\u8d85\u8d8a\u5173\u952e\u5b57\u5b9a\u4f4d\u2014\u2014\u662f\u7684\uff0c\u751a\u81f3\u662f\u641c\u7d22\u5e7f\u544a\u3002\u4ece\u6280\u672f\u89c4\u683c\u5230\u76ee\u6807\u5b9a\u4f4d\uff0c\u5de5\u5177\u5230\u63d0\u793a\uff0c\u8fd9\u91cc\u662f\u4e00\u4e2a\u65b9\u4fbf\u7684\u6307\u5357\uff0c\u4f60\u9700\u8981\u6210\u529f\u7684\u8c37\u6b4c\u5c55\u793a\u5e7f\u544a\u7684\u4e00\u5207\u3002\u8fd9\u4e9b\u7ec6\u5fae\u7684\u5dee\u522b\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5927\u91cf\u7684\u6d6a\u8d39\uff0c\u4f46\u6211\u4eec\u5df2\u7ecf\u4e3a\u4f60\u51c6\u5907\u597d\u4e86\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5bb6\u5ead-\u535a\u5ba2-\u8c37\u6b4c\u663e\u793a\u5e7f\u544a\u7684\u6700\u5927\u597d\u5904(+\u5982\u4f55\u5229\u7528\u8fd9!)\u65e0\u8bba\u4f60\u662f\u4e00\u4e2a\u51c6\u5907\u7b2c\u4e00\u6b21\u8fdb\u5165\u8c37\u6b4c\u5e7f\u544a\u7684\u521d\u521b\u516c\u53f8\uff0c\u8fd8\u662f\u4e00\u4e2a\u5df2\u7ecf […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-820","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=820"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/820\/revisions"}],"predecessor-version":[{"id":2484,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/820\/revisions\/2484"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}