\u9996\u9875-\u535a\u5ba2-\u5982\u4f55\u521b\u5efaPPC\u767b\u9646\u9875\uff0c\u5de5\u4f5c\u4e8eSEO<\/p>\n
\u5982\u4f55\u521b\u5efaPPC\u767b\u9646\u9875\uff0c\u5de5\u4f5c\u4e8eSEO\u6700\u540e\u66f4\u65b0:2015\u5e744\u67083\u65e5\u4ed8\u8d39\u641c\u7d22\u8425\u9500<\/p>\n
\n
\u6309\u70b9\u51fb\u4ed8\u8d39\u767b\u9646\u9875\u7684\u4f20\u7edf\u60f3\u6cd5\u662f\uff0c\u4ed6\u4eec\u5e94\u8be5\u662f\u201c\u4e13\u7528\u7684\u767b\u9646\u9875\u201d\uff0c\u5e94\u8be5\u201c\u53bb\u7d22\u5f15\u201d\uff0c\u4f60\u9700\u8981\u4e3aPPC\u521b\u5efa\u5355\u72ec\u7684\u9875\u9762\uff0c\u800c\u4e0d\u662f\u6709\u673a\u641c\u7d22\u3002\u767b\u9646\u9875\u9762\u4e0a\u6709\u5f88\u591a\u975e\u5e38\u597d\u7684\u8d44\u6e90\u53ef\u4ee5\u544a\u8bc9\u4f60\u8fd9\u4e00\u70b9\u3002\u8fd9\u91cc\u6709\u6709\u6548\u6027;\u6700\u53ef\u80fd\u7684\u60c5\u51b5\u662f\uff0c\u4f60\u5c06\u901a\u8fc7\u4e3aPPC\u6d41\u91cf\u521b\u5efa\u4e00\u4e2a\u5355\u72ec\u7684\u767b\u9646\u9875\u9762\u6765\u4f18\u5316\u8f6c\u5316\u7387\u3002\u7136\u800c\uff0c\u8fd9\u7bc7\u6587\u7ae0\u5c06\u544a\u8bc9\u4f60\u4e3a\u4ec0\u4e48\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5b83\u53ef\u80fd\u662f\u4e00\u4e2a\u7cdf\u7cd5\u7684\u8d44\u6e90\u4f7f\u7528\u3002\u6211\u4eec\u5c06\u8ba8\u8bba\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\uff0c\u4ee5\u53ca\u4f55\u65f6\u5141\u8bb8SEO\u548cPPC\u5171\u4eab\u767b\u5f55\u9875\u9762\u662f\u6709\u610f\u4e49\u7684\u3002\u90a3\u4e48\uff0c\u4f20\u7edf\u667a\u6167\u662f\u5982\u4f55\u53d8\u5f97\u5982\u6b64\u4f20\u7edf\u7684\u5462?\u4e3a\u4ed8\u8d39\u641c\u7d22\u521b\u5efa\u4e13\u95e8\u7684\u767b\u9646\u9875\u9762\u7684\u8bba\u70b9\u5b9e\u9645\u4e0a\u662f\u975e\u5e38\u4ee4\u4eba\u4fe1\u670d\u7684\u3002\u9650\u5236\u9009\u62e9\u2014\u2014\u901a\u8fc7\u53bb\u6389\u6807\u51c6\u5bfc\u822a\u548c\u5916\u90e8\u94fe\u63a5\u7b49\u5143\u7d20\uff0c\u4f60\u53ef\u4ee5\u786e\u4fdd\u5728\u5ba2\u6237\u5b8c\u6210\u6240\u9700\u64cd\u4f5c\u4e4b\u524d\uff0c\u4f60\u4e0d\u4f1a\u628a\u4ed6\u4eec\u9001\u8d70\u3002\u8ba9\u9875\u9762\u66f4\u52a0\u89c6\u89c9\u5316\uff0c\u51cf\u5c11\u6587\u5b57\u5bc6\u96c6\u2014\u2014\u8fd9\u4e9b\u90fd\u662f\u4f60\u4e3a\u4e4b\u4ed8\u8d39\u7684\u70b9\u51fb:\u603b\u7684\u6765\u8bf4\uff0c\u4f60\u60f3\u8981\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u5165\u8d2d\u4e70\u8fc7\u7a0b\u7684\u4e0b\u4e00\u4e2a\u9636\u6bb5\uff0c\u5982\u679c\u4e0d\u662f\u8d2d\u4e70\u7684\u8bdd\u3002\u4e13\u6ce8\u4e8e\u5b9a\u5236\u4f18\u60e0\u5e76\u7b80\u5316\u8f6c\u6362\u8fc7\u7a0b\u2014\u2014\u4e0e\u201c\u6709\u673aSEO\u201d\u8bbf\u5ba2\u4e0d\u540c\uff0c\u4f60\u77e5\u9053\u89e6\u53d1\u8bbf\u95ee\u7684\u786e\u5207\u5e7f\u544a\uff0c\u53ef\u4ee5\u521b\u5efa\u9ad8\u5ea6\u5177\u4f53\u7684\u4f18\u60e0\u5e76\u4e3a\u8bbf\u5ba2\u63d0\u4f9b\u7b80\u5316\u7684\u8f6c\u6362\u8fc7\u7a0b\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u4e3aPPC\u6d41\u91cf\u521b\u5efa\u4e13\u95e8\u7684\u3001\u4f18\u5316\u7684\u7740\u9646\u9875\u9762\u5177\u6709\u660e\u663e\u7684\u4f18\u52bf\u3002\u8fd9\u91cc\u7684\u95ee\u9898\u662f\u6bcf\u4e2aPPC\u767b\u9646\u9875\u90fd\u9700\u8981\u4e00\u5b9a\u7684\u65f6\u95f4\u548c\u6ce8\u610f\u529b\u3002\u5982\u679c\u4f60\u5212\u5206PPC\u9875\u9762\u548cSEO\u9875\u9762\uff0c\u4f60\u4e5f\u5728\u5212\u5206\u4f60\u7684\u52aa\u529b\u3002\u5982\u679c\u4f60\u4e3a\u4f60\u7684\u76ee\u6807\u5173\u952e\u8bcd\u7ec4\u521b\u5efa\u4e24\u4e2a\u9875\u9762(\u4e00\u4e2a\u7528\u4e8eSEO\uff0c\u4e00\u4e2a\u7528\u4e8ePPC)\uff0c\u90a3\u4e48\u4f60\u53ef\u4ee5\u521b\u5efa\u7684\u4ee5\u5173\u952e\u8bcd\u4e3a\u91cd\u70b9\u7684\u767b\u9646\u9875\u9762\u7684\u6570\u91cf\u5c31\u4f1a\u51cf\u5c11\u4e00\u534a\u3002\u597d\u6d88\u606f\u662f:\u8fd9\u4e24\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u5b9e\u9645\u4e0a\u6709\u4e00\u7cfb\u5217\u5171\u540c\u7684\u76ee\u6807\uff0c\u6709\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u4f60\u53ef\u4ee5\u4e3aSEO\u548cPPC\u521b\u5efa\u76f8\u540c\u7684\u5185\u5bb9\uff0c\u5e76\u8003\u8651\u4e3a\u4e24\u8005\u201c\u4f18\u5316\u201d\u7684\u5355\u4e00\u5185\u5bb9\u3002<\/p>\n
\u4fe1\u606f(\u6216\u201c\u7814\u7a76\u201d)\u2014\u2014\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u641c\u7d22\u8005\u662f\u5728\u8d2d\u4e70\u5468\u671f\u7684\u201c\u65e9\u671f\u201d\uff0c\u5bfb\u627e\u4fe1\u606f\u3002\u8fd9\u4e2a\u9636\u6bb5\u7684\u67e5\u8be2\u793a\u4f8b\u53ef\u80fd\u662f:” Computers “\u3002\u4ea4\u6613\u578b(\u6216\u201c\u5546\u5e97\u201d)\u2014\u2014\u641c\u7d22\u8005\u7684\u914d\u7f6e\u6587\u4ef6\u5e0c\u671b\u5b8c\u6210\u4e00\u4e2a\u52a8\u4f5c\uff0c\u4f46\u4ecd\u7136\u4e0d\u77e5\u9053\u5979\u5230\u5e95\u5728\u5bfb\u627e\u4ec0\u4e48\u3002\u8fd9\u4e2a\u9636\u6bb5\u7684\u4e00\u4e2a\u67e5\u8be2\u793a\u4f8b\u53ef\u80fd\u662f:\u201c\u8d2d\u4e70\u8ba1\u7b97\u673a\u201d\u3002\u5bfc\u822a(\u6216\u201c\u8d2d\u4e70\u201d)\u2014\u2014\u641c\u7d22\u8005\u786e\u5207\u5730\u77e5\u9053\u4ed6\u5728\u5bfb\u627e\u4ec0\u4e48\u3002\u4ed6\u53ef\u80fd\u4f1a\u4f7f\u7528\u8fd9\u6837\u7684\u67e5\u8be2:\u201cDell Latitude E5400\u201d\u3002<\/p>\n
\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u6bcf\u4e2a\u9875\u9762\u5e0c\u671b\u5b8c\u6210\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5b83\u5e94\u8be5\u5982\u4f55\u7ed3\u6784;<\/p>\n
\u4e3a\u4ec0\u4e48\u4f7f\u7528\u5185\u5bb9\u8fdb\u884cSEO\u548cPPC\u5bf9\u4f60\u6765\u8bf4\u662f\u6709\u610f\u4e49\u7684<\/p>\n
\u5728\u7406\u60f3\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u5e94\u8be5\u4e3a\u6bcf\u4e2a\u5173\u952e\u8bcd\u90fd\u6709\u4e00\u4e2a\u5e7f\u544a\u7ec4\u3002\u6bcf\u4e2a\u5e7f\u544a\u5c0f\u7ec4\u90fd\u4f1a\u914d\u59075\u4e2a\u5e7f\u544a\uff0c\u4f60\u9700\u8981\u8fdb\u884c\u5e7f\u6cdb\u7684\u6d4b\u8bd5\u3002\u7136\u540e\u4f60\u9700\u8981\u4e3aPPC\u548c\u9762\u5411seo\u7684\u5185\u5bb9\u521b\u5efa\u4e13\u95e8\u7684\u767b\u9646\u9875\u9762\u3002\u4f46\u8fd9\u4e0d\u662f\u4e00\u4e2a\u7406\u60f3\u7684\u4e16\u754c\u3002\u4f60\u6ca1\u6709\u65e0\u9650\u7684\u8d44\u6e90\u3002\u4f18\u79c0\u7684\u6587\u6848\u5f88\u96be\u627e\u5230\uff0c\u4f60\u5f88\u53ef\u80fd\u9700\u8981\u5728\u62e5\u6709\u5e73\u884c\u7c7b\u578b\u7684\u5185\u5bb9\u548c\u62e5\u6709\u4e24\u500d\u4e8e\u5173\u952e\u5b57\u7684\u5185\u5bb9\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\u3002\u8fd9\u91cc\u7684\u524d\u63d0\u4e0d\u662f\u521b\u9020\u4e3aPPC\u521b\u5efa\u4e00\u4e2a\u72ec\u7279\u7684\u767b\u9646\u9875\u9762\u662f\u6ca1\u6709\u7528\u7684:\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u4f60\u6700\u597d\u521b\u5efa\u4e00\u4e2a\u767b\u9646\u9875\u9762\uff0c\u4e13\u95e8\u9488\u5bf9\u8d2d\u4e70\u5468\u671f\u4e2d\u7684\u67d0\u4e2a\u7279\u5b9a\u9875\u9762\u3002\u5982\u679c\u4f60\u5c06\u73b0\u6709\u8d44\u6e90\u7528\u4e8e\u521b\u5efa\u7784\u51c6\u66f4\u591a\u5173\u952e\u5b57\u7684\u65b0\u767b\u9646\u9875\u9762\uff0c\u5e76\u786e\u4fdd\u6240\u521b\u5efa\u7684\u6240\u6709\u9875\u9762\u90fd\u9762\u5411\u8f6c\u6362\uff0c\u4f60\u5c31\u4e0d\u5fc5\u62c5\u5fc3\u8fd9\u4e9b\u9875\u9762\u4e4b\u95f4\u7684\u94fe\u63a5\uff0c\u4e5f\u4e0d\u5fc5\u62c5\u5fc3\u5c06SEO\u548cPPC\u6d41\u91cf\u53d1\u9001\u5230\u4efb\u4f55\u8fd9\u4e9b\u4f18\u5316\u9875\u9762\u3002\u4f60\u559c\u6b22\u8fd9\u7bc7\u535a\u5ba2\u6587\u7ae0\u5417?\u7136\u540e\u7ee7\u7eed\u9605\u8bfb\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u4e3a\u8c37\u6b4cAdWords\u5e10\u6237\u521b\u5efa\u6700\u4f73\u7684\u767b\u5f55\u9875\u9762\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e3aSEO\u521b\u5efa\u652f\u67f1\u9875\u9762(\u6709\u4f8b\u5b50!)<\/p>\n
\u5b66\u4e60\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u6392\u540d\uff0c\u8ba9\u4f60\u7684\u5185\u5bb9\u66f4\u591a\u5730\u6d6e\u51fa\u6c34\u9762\uff0c\u5e76\u5efa\u7acb\u4f60\u7684\u58f0\u8a89\u3002<\/p>\n
2022\u5e74\u8c37\u6b4c\u6392\u540d\u524d10\u4e2a\u56e0\u7d20(+\u5982\u4f55\u4f18\u5316\u5b83\u4eec)<\/p>\n
\u4e86\u89e3\u5728\u5bf9\u60a8\u7684\u7ad9\u70b9\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u4ec0\u4e48\u5bf9\u8c37\u6b4c\u771f\u6b63\u91cd\u8981\u2014\u2014\u4ee5\u53ca\u5982\u4f55\u4e3a\u6b64\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n
\u5982\u4f55\u5728\u8c37\u6b4c\u4e0a\u6392\u540d\u66f4\u9ad8:17\u7b56\u7565\u4e3a2022<\/p>\n
\u4e13\u4e1a\u63d0\u793a\u548cSEO\u6280\u5de7-\u4ece\u521d\u5b66\u8005\u5230\u9ad8\u7ea7\uff0c\u4f60\u4e0d\u4f1a\u60f3\u9519\u8fc7!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u9996\u9875-\u535a\u5ba2-\u5982\u4f55\u521b\u5efaPPC\u767b\u9646\u9875\uff0c\u5de5\u4f5c\u4e8eSEO \u5982\u4f55\u521b\u5efaPPC\u767b\u9646\u9875\uff0c\u5de5\u4f5c\u4e8eSEO\u6700\u540e\u66f4\u65b0:2015\u5e744\u67083\u65e5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=840"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":2504,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/840\/revisions\/2504"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}