\u5728\u672c\u7cfb\u5217\u7684\u7b2c2\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u6536\u96c6\u4e86\u5728Excel\u4e2d\u8fdb\u884c\u641c\u7d22\u67e5\u8be2\u6316\u6398\u7ec3\u4e60\u6240\u9700\u7684\u6240\u6709\u6570\u636e\uff0c\u5982\u4e0b\u6240\u793a\u3002\u73b0\u5728\uff0c\u6211\u4eec\u5fc5\u987b\u82b1\u65f6\u95f4\u51c6\u5907\u6570\u636e\uff0c\u4ee5\u4fbf\u8fdb\u884c\u5206\u6790\u3002\u8fd9\u5c06\u5305\u62ec\u521b\u5efa\u6d3e\u751f\u5b57\u6bb5\uff0c\u5c06\u4fe1\u606f\u5e26\u5230\u8868\u9762\uff0c\u6807\u8bb0\u548c\u5220\u9664\u566a\u58f0\uff0c\u5c06\u8ba1\u6570\u8f6c\u6362\u4e3a\u6bd4\u4f8b\uff0c\u7b49\u7b49\u3002\u6211\u4eec\u5c06\u5229\u7528Excel\u7684\u529b\u91cf\u4e3a\u6211\u4eec\u7684\u4f18\u52bf\uff0c\u5e76\u63a8\u52a8\u6211\u4eec\u7684\u6570\u636e\u7684\u6781\u9650\uff0c\u4ee5\u63d0\u53d6\u4ef7\u503c\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u7684\u6570\u636e\u9700\u8981\u80fd\u591f\u8f7b\u677e\u56de\u7b54\u7684\u4e00\u4e9b\u95ee\u9898:<\/p>\n
\u4ec0\u4e48\u641c\u7d22\u67e5\u8be2\u6709\u5f88\u9ad8\u7684\u5370\u8c61\u4f46\u6ca1\u6709\u70b9\u51fb?(\u53ef\u80fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d1f\u9762\u5019\u9009)\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u5bfc\u81f4\u4e86\u8f6c\u6362?(\u5728\u4f60\u7684\u8d26\u6237\u4e2d\u63d0\u5347\u5b83\u4eec\u4ee5\u7cbe\u786e\u5339\u914d\u5173\u952e\u5b57)\u3002\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u7684\u70b9\u51fb\u7387\u4f4e\u4e8e\u5e7f\u544a\u7ec4\u7684\u5e73\u5747\u70b9\u51fb\u7387?(\u6d88\u6781\u5019\u9009\u4eba)\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u7684\u6bcf\u6b21\u8f6c\u6362\u6210\u672c\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73?\u7b2c\u4e00\u6b65:\u5c06\u6570\u636e\u683c\u5f0f\u5316\u4e3aExcel\u8868\u683c<\/p>\n
\u7a81\u51fa\u663e\u793a\u6574\u4e2aSQR\u6570\u636e\u96c6\uff0c\u5305\u62ec\u6807\u9898\u884c\u3002<\/p>\n
2\u3002\u70b9\u51fb” Format as Table “\u4eceHome ribbon<\/p>\n<\/p>\n
3\u3002\u9009\u62e9\u4e00\u4e2a\u4f60\u559c\u6b22\u7684\u98ce\u683c<\/p>\n
4 .\u5355\u51fb\u201c\u786e\u5b9a\u201d<\/p>\n<\/p>\n
5.\u5355\u51fb\u201c\u786e\u5b9a\u201d\u3002\u91cd\u590d\u8fd9\u4e9b\u6b65\u9aa4\uff0c\u4e3a\u5e7f\u544a\u7ec4\u548c\u5e10\u6237\u5173\u952e\u5b57\u7ed3\u6784\u6570\u636e\u96c6<\/p>\n
\u6b65\u9aa42:\u6807\u8bb0\u91cd\u590d\u641c\u7d22\u67e5\u8be2<\/p>\n
\u91cd\u590d\u641c\u7d22\u67e5\u8be2\u662f\u5e7f\u6cdb\u7684\uff0c\u77ed\u8bed\u5339\u914d\u641c\u7d22\u67e5\u8be2\uff0c\u5df2\u7ecf\u5728\u60a8\u7684\u5e10\u6237\u4f5c\u4e3a\u7cbe\u786e\u5339\u914d\u5173\u952e\u5b57\u7684\u76ee\u6807\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u4f60\u7684\u5bbd\u6cdb\u7684\u548c\u77ed\u8bed\u5339\u914d\u7684\u5173\u952e\u8bcd\u53ef\u80fd\u662f\u5e7f\u544a\u7a83\u53d6\u4f60\u7684\u7cbe\u786e\u5339\u914d\u7684\u5173\u952e\u8bcd\u3002<\/p>\n
1\u3002\u6253\u5f00\u4f60\u7684AdWords\u7f16\u8f91\u5668\u5173\u952e\u5b57\u6570\u636e\uff0c\u526a\u6389C\u5217(\u5173\u952e\u5b57)\uff0c\u628a\u5b83\u63d2\u5165A\u5217\uff0c\u8fd9\u6837\u201c\u5173\u952e\u5b57\u201d\u5c31\u662f\u4f60\u7684\u7b2c\u4e00\u5217\u3002<\/p>\n<\/p>\n
2\u3002\u5728\u201csqr_data\u201d\u9009\u9879\u5361\u7684\u201cN\u201d\u5217\u4e2d\u521b\u5efa\u4e00\u4e2a\u65b0\u5217\u201cDUP_CK\u201d\u3002\u56e0\u4e3a\u60a8\u5c06\u6570\u636e\u96c6\u683c\u5f0f\u5316\u4e3a\u8868\u683c\uff0c\u6240\u4ee5\u60a8\u53ea\u9700\u5728\u5355\u5143\u683c\u201cN1\u201d\u4e2d\u952e\u5165\u5355\u8bcd\u201cDUP_CK\u201d\uff0c\u5c31\u4f1a\u521b\u5efa\u4e00\u4e2a\u65b0\u5217\u3002<\/p>\n
3\u3002\u5728” N2 “\u4e2d\u8f93\u5165\u8fd9\u4e2a\u516c\u5f0f(\u6216\u4f7f\u7528\u516c\u5f0f\u5411\u5bfc):<\/p>\n
=VLOOKUP(\u88681[[#\u672c\u884c]\uff0c[\u641c\u7d22\u9879]]\uff0ceditor_kw_data!A:C,2,FALSE)<\/p>\n
4\u3002Excel\u5904\u7406\u5b8c\u6210\u540e\uff0c\u590d\u5236\u6240\u6709\u5217\u201cN\u201d\uff0c\u7136\u540e\u53f3\u952e\u5355\u51fb\u201c\u7c98\u8d34\u7279\u6b8a>\u503c\u201d\u56de\u5217\u201cN\u201d\u3002\u8fd9\u6837\uff0c\u6bcf\u6b21\u4f60\u5728Excel\u4e2d\u4fee\u6539\u4e00\u4e9b\u4e1c\u897f\u65f6\uff0c\u5b83\u5c31\u4e0d\u4f1a\u91cd\u65b0\u5f00\u59cb\u5904\u7406\u4f60\u7684\u6570\u636e(\u5982\u679c\u4f60\u6709100K\u4e2a\u641c\u7d22\u67e5\u8be2\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f88\u70e6\u4eba)\u3002<\/p>\n
\u6b65\u9aa43:\u5355\u8bcd\u8ba1\u6570\u5217<\/p>\n
\u6211\u4eec\u5c06\u5728\u7a0d\u540e\u7684\u5206\u6790\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u641c\u7d22\u67e5\u8be2\u5355\u8bcd\u8ba1\u6570\uff0c\u540c\u65f6\u6211\u4eec\u6b63\u5728\u8c03\u67e5\u6570\u636e\u3002<\/p>\n
1\u3002\u548c\u524d\u9762\u4e00\u6837\uff0c\u5728\u5355\u5143\u683c\u201cO1\u201d\u4e2d\u521b\u5efa\u4e00\u4e2a\u201cWORD_COUNT\u201d\u5217\u3002<\/p>\n
2\u3002\u5728\u5355\u5143\u683c” O2 “\u4e2d\u8f93\u5165\u8fd9\u4e2a\u516c\u5f0f:=LEN(A1)-LEN(SUBSTITUTE(A1\uff0c ” “\uff0c ” “))+1<\/p>\n
\u6b65\u9aa44:\u521b\u5efa\u4e00\u4e2a\u641c\u7d22\u67e5\u8be2\u5bf9\u7b49CTR\u5217<\/p>\n
\u8fdb\u884cCTR\u6bd4\u8f83(\u6216\u5408\u7406\u7684CTR\u671f\u671b)\u5bf9\u6211\u4eec\u7684\u5206\u6790\u975e\u5e38\u6709\u4ef7\u503c\u3002\u4e3a\u4e86\u8ba1\u7b97\u201c\u540c\u884c\u70b9\u51fb\u7387\u201d\uff0c\u6211\u4eec\u5fc5\u987b\u4ece\u5e7f\u544a\u7ec4\u7684\u603b\u70b9\u51fb\u7387\u548c\u5370\u8c61\u4e2d\u51cf\u53bb\u641c\u7d22\u67e5\u8be2\u7684\u70b9\u51fb\u7387\u548c\u5370\u8c61\uff0c\u7136\u540e\u8ba1\u7b97\u70b9\u51fb\u7387\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c\u201cP1\u201d<\/p>\n
\u4e2d\u521b\u5efa\u4e00\u4e2a\u201cPEER_CTR\u201d\u5217\u3002\u5728\u5355\u5143\u683c” P2 “\u4e2d\u8f93\u5165\u8fd9\u4e2a\u516c\u5f0f:<\/p>\n
=(VLOOKUP(Table1[[#\u672c\u884c]\uff0c[Ad\u7ec4]]\uff0cadgroup_data!A:L,4,FALSE)-Table1[[#\u672c\u884c]\uff0c[\u5355\u51fb]])\/(VLOOKUP(Table1[[#\u672c\u884c]\uff0c[Ad\u7ec4]]\uff0cadgroup_data!A:L,5,FALSE)-Table1[[#\u672c\u884c]\uff0c[Impressions]])\u53cb\u597d\u516c\u5f0f:(ag_clicks – sq_clicks)\/(ag_imp – sq_imp) = PEER_CTR<\/p>\n
\u6b65\u9aa45:\u521b\u5efa\u4e00\u4e2a\u641c\u7d22\u67e5\u8be2\u5bf9\u7b49\u8f6c\u5316\u7387\u5217<\/p>\n
\u50cf” PEER_CTR”\uff0c\u6bd4\u8f83(\u9884\u671f\u8f6c\u5316\u7387)\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u6307\u6807\uff0c\u5728\u4f60\u7684\u641c\u7d22\u67e5\u8be2\u5206\u6790\u3002\u60a8\u521b\u5efa\u5b83\u7684\u65b9\u5f0f\u4e0e\u521a\u624d\u521b\u5efa\u201cPEER_CTR\u201d\u975e\u5e38\u76f8\u4f3c\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683cQ1\u4e2d\u521b\u5efa\u4e00\u4e2aPEER_CVR\u5217(CVR =\u8f6c\u5316\u7387)<\/p>\n
2\u3002\u5728\u5355\u5143\u683c\u201cQ2\u201d\u4e2d\u952e\u5165\u6b64\u516c\u5f0f\uff0c\u7c7b\u4f3c\u4e8ePEER_CTR\u201d\u516c\u5f0f:<\/p>\n
= (VLOOKUP(\u88681[[#\u8fd9\u4e00\u884c],[\u5e7f\u544a\u7ec4]],adgroup_data ! A: L, 10, FALSE) Table1[[#\u8fd9\u4e00\u884c],[Conv\u3002(1-per-click)]]) \/ (VLOOKUP(\u88681[[#\u8fd9\u4e00\u884c],[\u5e7f\u544a\u7ec4]],adgroup_data ! A: L, 4, FALSE) Table1[[#\u8fd9\u4e00\u884c],[\u70b9\u51fb]])<\/p>\n
\u53cb\u597d\u516c\u5f0f:(ag_conv – sq_conv)\/(ag_clicks – sq_clicks) = PEER_CVR<\/p>\n
\u6b65\u9aa46:\u521b\u5efa\u4e00\u4e2a\u641c\u7d22\u67e5\u8be2\u5bf9\u7b49\u6210\u672c\/\u8f6c\u6362\u5217<\/p>\n
\u4e3a\u4e86\u6211\u4eec\u4ee5\u540e\u5bfb\u627e\u4e00\u4e2a\u9ad8CPA\u641c\u7d22\u67e5\u8be2\uff0c\u6211\u4eec\u5fc5\u987b\u6709\u4e00\u4e2a\u5e73\u5747\u6216\u9884\u671f\u7684CPA\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683cR1\u4e2d\u521b\u5efa\u201cPEER_CPA\u201d\u5217(CPA =\u6bcf\u6b21\u8f6c\u6362\u6210\u672c)<\/p>\n
=(VLOOKUP(Table1[[#\u672c\u884c]\uff0c[Ad group]]\uff0cadgroup_data!A:L,8,FALSE)-Table1[[#\u672c\u884c]\uff0c[Cost]])\/(VLOOKUP(Table1[[#\u672c\u884c]\uff0c[Ad group]]\uff0cadgroup_data!A:L,10,FALSE)-Table1[[#\u672c\u884c]\uff0c[Cost \/ conv.(\u4e00\u6b21\u70b9\u51fb1\u6b21)]])\u4e3a\u4e86\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u201c\u6211\u4eec\u9700\u8981\u591a\u5c11\u5370\u8c61\u624d\u80fd\u770b\u5230\u70b9\u51fb?\u201d\u6211\u4eec\u5fc5\u987b\u8ba1\u7b97\u6240\u9700\u7684\u5370\u8c61\u6307\u6807\u3002\u6211\u4eec\u901a\u8fc7\u5c06\u60a8\u5e0c\u671b\u770b\u5230\u7684\u70b9\u51fb\u6570\u9664\u4ee5\u540c\u884c\u70b9\u51fb\u7387\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u5f53\u7136\uff0c\u6b63\u5982\u6211\u5728PPC\u5206\u6790\u6587\u7ae0\u4e2d\u6240\u63cf\u8ff0\u7684\u90a3\u6837\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u79cd\u66f4\u5177\u201c\u7edf\u8ba1\u610f\u4e49\u201d\u7684\u65b9\u6cd5\u3002\u5173\u952e\u662f\u8981\u521b\u5efa\u4e00\u4e2a\u6807\u5fd7\uff0c\u4ee5\u4fbf\u5728\u7a0d\u540e\u7684\u5206\u6790\u4e2d\u4f7f\u7528\u7a00\u758f\u6570\u636e\u8fc7\u6ee4\u641c\u7d22\u67e5\u8be2\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c” S1 ” <\/p>\n
\u4e2d\u521b\u5efa” needded_imp “\u5217\u3002\u5728\u5355\u5143\u683c” S2 “\u4e2d\u8f93\u5165\u4ee5\u4e0b\u516c\u5f0f:=1.5\/Table1[[# this Row]\uff0c[PEER_CTR]]<\/p>\n
\u6b65\u9aa48:\u521b\u5efa\u6240\u9700\u70b9\u51fb\u5217<\/p>\n
\u4e3a\u4e86\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u201c\u5728\u6211\u4eec\u5e94\u8be5\u671f\u671b\u770b\u5230\u8f6c\u6362\u4e4b\u524d\u9700\u8981\u591a\u5c11\u6b21\u70b9\u51fb?\u201d\u6211\u4eec\u5fc5\u987b\u8ba1\u7b97\u6240\u9700\u70b9\u51fb\u91cf\u3002\u6211\u4eec\u901a\u8fc71-2\u6b21\u70b9\u51fb\u9664\u4ee5\u5bf9\u7b49\u7684CTR\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c” T1 ” <\/p>\n
\u4e2d\u521b\u5efa” needded_clicks “\u5217\u3002\u5728\u5355\u5143\u683c” T2 “\u4e2d\u8f93\u5165\u516c\u5f0f:=1.5\/Table1[[# this Row]\uff0c[PEER_CVR]]<\/p>\n
\u6b65\u9aa49:\u521b\u5efa\u4e00\u4e2a\u8db3\u591f\u7684\u5370\u8c61\u5217<\/p>\n
\u3002\u5728\u8fd9\u4e00\u6b65\u4e2d\uff0c\u6211\u4eec\u5c06\u4f7f\u7528\u524d\u9762\u7528” IF “\u8bed\u53e5\u521b\u5efa\u7684” needded_imp “\u5217\u6765\u8bbe\u7f6e\u4e00\u4e2a\u6807\u5fd7\uff0c\u6211\u4eec\u53ef\u4ee5\u5728\u540e\u9762\u7684\u5206\u6790\u4e2d\u7528\u4f5c\u8fc7\u6ee4\u5668\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c\u201cU1\u201d<\/p>\n
\u4e2d\u521b\u5efa\u4e00\u4e2a\u201cENOUGH_IMP\u201d\u5217\u3002\u5728\u5355\u5143\u683c” U2 “\u4e2d\u8f93\u5165\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
=IF(Table1[[# this Row]\uff0c[Impressions]]>Table1[[# this Row]\uff0c[needded_imp]]\uff0c ” Y “\uff0c ” N “)\u6b65\u9aa410:\u521b\u5efa\u4e00\u4e2a\u8db3\u591f\u70b9\u51fb\u7684\u5217<\/p>\n
\u6211\u4eec\u5c06\u518d\u6b21\u4f7f\u7528\u6211\u4eec\u4e4b\u524d\u521b\u5efa\u7684\u6d3e\u751f\u5b57\u6bb5” NEEDED_CLICKS “\u6765\u8bbe\u7f6e\u4e00\u4e2a\u6807\u5fd7” ENOUGH_CLICKS “\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c\u201cV1\u201d<\/p>\n
\u4e2d\u521b\u5efa\u201cENOUGH_CLICKS\u201d\u5217\u3002\u5728\u5355\u5143\u683c” U2 “\u4e2d\u8f93\u5165\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
=IF(Table1[[# this Row]\uff0c[Clicks]]>Table1[[# this Row]\uff0c[NEEDED_CLICKS]]\uff0c ” Y “\uff0c ” N “)\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u8fc7\u6ee4\u5668\uff0c\u6211\u4eec\u7a0d\u540e\u5c06\u4f7f\u7528\u5b83\u6765\u5e2e\u52a9\u6211\u4eec\u4e13\u6ce8\u4e8e\u4f4e\u4e8e\u5e73\u5747CTRs\u7684\u641c\u7d22\u67e5\u8be2\u3002\u4e0b\u9762\u63cf\u8ff0\u7684\u516c\u5f0f\u5c06\u4e3aCTR\u4f4e\u4e8e\u540c\u7c7b\u5e7f\u544a\u7ec430%\u4ee5\u4e0a\u7684\u641c\u7d22\u67e5\u8be2\u8bbe\u7f6e\u201cLOW_CTR\u201d\u6807\u5fd7\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c” W1 ” <\/p>\n
2\u4e2d\u521b\u5efa” LOW_CTR “\u5217\u3002\u7c7b\u578b\u8fd9\u4e2a\u516c\u5f0f\u5728\u7ec6\u80de\u201cW2\u201d:<\/p>\n
=\u5982\u679c(Table1[[#\u8fd9\u4e00\u884c],[CTR]] < (Table1[[#\u8fd9\u4e00\u884c],[PEER_CTR]] * 0.7),\u201cY\u201d\u3001\u201cN\u201d)\u7b2c12\u6b65:\u521b\u5efa\u4e00\u4e2a\u4f4e\u8f6c\u5316\u7387\u5217<\/p>\n
\uff0c\u5c31\u50cf\u4f4eCTR\u4e00\u6837\uff0c\u4f4e\u4e8e\u5e73\u5747\u8f6c\u5316\u7387\u53ef\u80fd\u662f\u4e00\u4e2a\u6d88\u6781\u7684\u5173\u952e\u5b57\u5019\u9009\u5c5e\u6027\u3002<\/p>\n
1\u3002\u5728\u5355\u5143\u683c\u201cX1\u201d<\/p>\n
2\u4e2d\u521b\u5efa\u201cLOW_CVR\u201d\u5217\u3002\u5728\u5355\u5143\u683c” W2 “\u4e2d\u8f93\u5165\u4ee5\u4e0b\u516c\u5f0f:<\/p>\n
=IF(Table1[[# this Row]\uff0c[Conv.]\uff0c[Conv.]\uff0c[[# this Row]\uff0c[Conv.]]\uff0c[[# this Row]\uff0c[Conv.]\u7387(1-per-click)]] <(\u88681[[#\u8fd9\u4e00\u884c],[PEER_CVR]] * 0.7),\u201cY\u201d\u3001\u201cN\u201d)<\/p>\n
\u6b65\u9aa413:\u521b\u5efa\u9ad8\u7684\u6bcf\u8f6c\u6362\u6210\u672c\u5217<\/p>\n
\u3002\u9ad8CPA\u8fd8\u53ef\u4ee5\u6d1e\u5bdf\u641c\u7d22\u67e5\u8be2\u7684\u6f5c\u5728\u95ee\u9898\u3002\u641c\u7d22\u67e5\u8be2\u5728\u4f7f\u7528\u4e0d\u540c\u7684\u767b\u9646\u9875\u9762\u65f6\u53ef\u80fd\u8868\u73b0\u66f4\u597d\uff0c\u6216\u8005\u53ef\u80fd\u9700\u8981\u5c06\u5176\u6dfb\u52a0\u4e3a\u8d1f\u9762\u5173\u952e\u5b57\u3002\u4e0b\u9762\u7684\u516c\u5f0f\u4e3aCPA\u9ad8\u4e8e\u5176\u4ed6\u641c\u7d22\u67e5\u8be230%\u4ee5\u4e0a\u7684\u641c\u7d22\u67e5\u8be2\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u6807\u5fd7\u3002<\/p>\n
1\u3002\u521b\u5efa\u4e00\u4e2a\u201cHIGH_CP\u5355\u5143\u683c\u201cY1\u201d<\/p>\n
2\u4e2d\u7684\u201c\u5217\u201d\u3002\u7c7b\u578b\u8fd9\u4e2a\u516c\u5f0f\u5728\u7ec6\u80de\u201cY2\u201d:<\/p>\n
=\u5982\u679c(\u88681[[#\u8fd9\u4e00\u884c],[\u6210\u672c\/ conv\u3002(1-per-click)]] > (Table1[[#\u8fd9\u4e00\u884c],[PEER_CPA]] * 1.3),\u201cY\u201d\u3001\u201cN\u201d)<\/p>\n<\/p>\n
\u8fd9\u770b\u8d77\u6765\u5de5\u4f5c\u91cf\u5f88\u5927\uff0c\u4f46\u662f\u4e00\u65e6\u60a8\u719f\u6089\u4e86\u8fd9\u4e9b\u6280\u672f\uff0c\u521b\u5efa\u6240\u670912\u5217\u5e94\u8be5\u53ea\u9700\u8981\u5927\u7ea65\u5206\u949f\u7684\u65f6\u95f4\u3002<\/p>\n
\u6211\u8fd8\u9f13\u52b1\u60a8\u5c1d\u8bd5\u4e3a\u5206\u6790\u521b\u5efa\u81ea\u5df1\u7684\u6d3e\u751f\u5b57\u6bb5\u3002\u6211\u4e0a\u9762\u6240\u63cf\u8ff0\u7684\u5185\u5bb9\u6765\u81ea\u4e8e\u5927\u91cf\u7684\u8bd5\u9a8c\u548c\u9519\u8bef(\u4f7f\u7528\u6211\u81ea\u5df1\u7684\u6570\u636e)\uff0c\u8fd9\u7edd\u4e0d\u662f\u4f60\u53ef\u4ee5\/\u5e94\u8be5\u51c6\u5907\u6570\u636e\u7684\u552f\u4e00\u65b9\u6cd5\u3002\u4ece\u4f60\u8981\u95ee\u7684\u6570\u636e\u95ee\u9898\u5f00\u59cb\u3002\u8fd9\u5c06\u5e2e\u52a9\u4f60\u627e\u51fa\u4f60\u9700\u8981\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u7684\u65b0\u5b57\u6bb5\u3001\u6807\u5fd7\u7b49\u3002\u6211\u671f\u5f85\u7740\u6211\u7684\u4e0b\u4e00\u7bc7\u5173\u4e8e\u9ad8\u7ea7\u641c\u7d22\u67e5\u8be2\u6316\u6398\u7684\u6587\u7ae0\uff0c\u5728\u5176\u4e2d\u6211\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5f00\u59cb\u6316\u6398\u60a8\u51c6\u5907\u597d\u7684\u6570\u636e\u4ee5\u83b7\u5f97\u89c1\u89e3\u3002\u6211\u4eec\u5c06\u521b\u5efa\u4e00\u4e2a\u8d1f\u9762\u5019\u9009\u4eba\u5217\u8868\u4ee5\u53ca\u5173\u952e\u5b57\u6269\u5c55\u5217\u8868\u3002<\/p>\n
\u8fd9\u662fChad Summerhill\u7684\u4e00\u7bc7\u5ba2\u5ea7\u6587\u7ae0\uff0c\u4ed6\u662fPPC Prospector\u535a\u5ba2\u7684\u4f5c\u8005\uff0cPPC\u6559\u7a0b\u7684\u63d0\u4f9b\u8005\uff0c\u4e5f\u662f\u79fb\u52a8\u89e3\u51b3\u65b9\u6848\u516c\u53f8(UPack.com\u548cMoveBuilder.com)\u7684\u5185\u90e8AdWords\u4e13\u5bb6\u3002\u53c2\u89c1Chad Summerhill\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u672c\u7cfb\u5217\u7684\u7b2c2\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u6536\u96c6\u4e86\u5728Excel\u4e2d\u8fdb\u884c\u641c\u7d22\u67e5\u8be2\u6316\u6398\u7ec3\u4e60\u6240\u9700\u7684\u6240\u6709\u6570\u636e\uff0c\u5982\u4e0b\u6240\u793a\u3002\u73b0\u5728\uff0c\u6211\u4eec\u5fc5\u987b\u82b1\u65f6 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-841","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=841"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/841\/revisions"}],"predecessor-version":[{"id":2505,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/841\/revisions\/2505"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=841"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}