Home – Blog -\u4e0d\u662f\u8c37\u6b4c\u6216Bing\u7684\u9ad8\u8d28\u91cf\u6d41\u91cf\u6765\u6e90:\u7b2c\u4e8c\u5c42\u7ea7\u641c\u7d22\u5f15\u64ce\u548c\u7f51\u7edc<\/p>\n
\u3002\u51fa\u4ef7\u9ad8\uff0c\u6ce8\u518c\u4f1a\u8ba1\u5e08\u4f4e\uff0c\u6bcf\u4e2a\u4eba\u90fd\u60f3\u8981\u5c3d\u53ef\u80fd\u9ad8\u7684\u5229\u6da6\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u8bb8\u591a\u6f5c\u5728\u5ba2\u6237\u4ea7\u751f\u516c\u53f8\u5c06\u5229\u7528\u6240\u6709\u53ef\u7528\u7684\u4e92\u8054\u7f51\u8425\u9500\u6e20\u9053\u2014\u2014\u7279\u522b\u662fSEM, SEO\uff0c\u7535\u5b50\u90ae\u4ef6\uff0c\u793e\u4ea4\u548c\u8054\u5c5e\u8425\u9500\u3002\u5bf9\u4e8e\u8fd9\u4e2a\u9886\u57df\u7684\u516c\u53f8\u6765\u8bf4\uff0cROI\u662f\u6700\u91cd\u8981\u7684\u3002\u4f60\u521b\u9020\u4e86\u591a\u5c11\u5546\u673a\u5e76\u4e0d\u662f\u51b3\u5b9a\u6027\u7684\u56e0\u7d20\uff0c\u800c\u662f\u8fd9\u4e9b\u5546\u673a\u7684\u4ef7\u503c\u548c\u4f60\u80fd\u8d5a\u53d6\u591a\u5c11\u5229\u6da6\u3002\u8c37\u6b4c\u548c\u5fc5\u5e94\u662f\u9ad8\u8d28\u91cf\u6d41\u91cf\u7684\u91cd\u8981\u6765\u6e90\uff0c\u4f46\u5b83\u4eec\u7684\u7ade\u4e89\u4e5f\u975e\u5e38\u6fc0\u70c8\uff0c\u4ef7\u683c\u53ef\u80fd\u975e\u5e38\u6602\u8d35\u3002\u8fd9\u4f7f\u5f97SEM\u7ecf\u7406\u548c\u4e3b\u8981\u4ea7\u751f\u8005\u6210\u4e3a\u6781\u5177\u8d44\u6e90\u7684\u6d41\u91cf\u4ea7\u751f\u8005\u3002\u901a\u8fc7\u5229\u7528\u4e8c\u7ea7\u641c\u7d22\u5f15\u64ce\u548c\u4e0d\u540c\u7684\u5e7f\u544a\u7f51\u7edc\uff0cSEM\u7ba1\u7406\u8005\u80fd\u591f\u4ee5\u5f88\u5c0f\u7684\u4ef7\u683c\u4ea7\u751f\u7c7b\u4f3c\u7684\u9ad8\u8d28\u91cf\u6d41\u91cf\u3002\u4e3a\u60a8\u7684\u7279\u5b9a\u884c\u4e1a\u627e\u5230\u6b63\u786e\u7684\u6d41\u91cf\u6765\u6e90\u53ef\u80fd\u662f\u56f0\u96be\u7684;\u4f60\u53ef\u80fd\u9700\u8981\u901a\u8fc7\u6d4b\u8bd5\u7b5b\u9009\u51fa\u5404\u79cd\u5404\u6837\u7684\u7f51\u7edc\u548c\u6e20\u9053\uff0c\u4ee5\u627e\u5230\u80fd\u7ed9\u4f60\u5e26\u6765\u79ef\u6781ROI\u7684\u9ad8\u8d28\u91cf\u6d41\u91cf\u6765\u6e90\u3002\u4e3a\u4e86\u627e\u5230\u5408\u9002\u7684\u53d1\u884c\u5546\u7ec4\u5408\u6765\u5c55\u793a\u4f60\u7684\u5e7f\u544a\uff0c\u4f60\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u6d4b\u8bd5\u591a\u4e2a\u5e7f\u544a\u7f51\u7edc\u4ee5\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\u3002\u5c06\u4e00\u5c0f\u90e8\u5206\u5e7f\u544a\u652f\u51fa(\u4ecb\u4e8e1000\u7f8e\u5143\u81f35000\u7f8e\u5143\u4e4b\u95f4)\u5206\u6563\u5230\u4e24\u5468\u7684\u65e5\u5e38\u652f\u51fa\u4e2d\u3002\u5411\u5ba2\u6237\u7ecf\u7406\u8be6\u7ec6\u89e3\u91ca\u4f60\u7684\u76ee\u6807\u884c\u4e1a\u3002\u60a8\u5e94\u8be5\u80fd\u591f\u5f88\u5feb\u5730\u4e86\u89e3\u6d41\u91cf\u8d28\u91cf\uff0c\u4f46\u4e24\u5468\u7684\u65f6\u95f4\u5141\u8bb8\u60a8\u8fdb\u884c\u4e00\u4e9b\u4f18\u5316\u548c\u5fae\u8c03\u3002\u4e3a\u4e86\u52a0\u5feb\u4f60\u7684\u8fdb\u7a0b\uff0c\u8fd9\u91cc\u662f\u9876\u7ea7\u5e7f\u544a\u7f51\u7edc\u548c\u4e8c\u7ea7\u641c\u7d22\u5f15\u64ce\u7684\u5217\u8868\u3002<\/p>\n
Advertise.com -\u8be5\u5e7f\u544a\u7f51\u7edc\u63d0\u4f9bPPC\uff0c\u5c55\u793a\u548c\u518d\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002\u5927\u5ba2\u6237\u7684\u5ba2\u6237\u7ecf\u7406\u5c06\u5728\u5e55\u540e\u5de5\u4f5c\uff0c\u5bfb\u627e\u5408\u9002\u7684\u53d1\u884c\u5546\u7ec4\u5408\u3002\u4e0e\u8c37\u6b4c\u548c\u5fc5\u5e94\u76f8\u6bd4\uff0c\u8fd9\u4e2a\u7f51\u7edc\u7684\u6d41\u91cf\u975e\u5e38\u4fbf\u5b9c\uff0c\u4f46\u786e\u5b9e\u4e3a\u4f60\u7684\u7f51\u7ad9\u5e26\u6765\u4e86\u4e00\u4e9b\u9ad8\u8d28\u91cf\u7684\u8bbf\u95ee\u8005\u3002\u4ed6\u4eec\u7684\u5e7f\u544a\u51fa\u73b0\u5728Maxim\u3001Comedy Central\u3001CreditReport.com\u7b49\u8bb8\u591a\u7f51\u7ad9\u4e0a\u3002<\/p>\n
\u5e7f\u544a\u5e02\u573a-\u8fd9\u4e2a\u5e7f\u544a\u7f51\u7edc\u5728\u8d85\u8fc750\u4e07\u4e2a\u7f51\u7ad9\u4e0a\u63d0\u4f9b\u6587\u672c\u5e7f\u544a\u3002\u4ed6\u4eec\u58f0\u79f0\u6bcf\u5929\u6709\u8d85\u8fc715\u4ebf\u7684\u641c\u7d22\u8005\u3002\u4ed6\u4eec\u6700\u8fd1\u63a8\u51fa\u4e86\u4e00\u4e2a\u81ea\u52a9\u5e73\u53f0\uff0c\u6709\u7ecf\u9a8c\u7684SEM\u7ecf\u7406\u53ef\u4ee5\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u8bbe\u7f6e\u81ea\u5df1\u7684\u6d3b\u52a8\u548c\u5e7f\u544a\u3002\u5bf9\u4e8e\u90a3\u4e9b\u7ecf\u9a8c\u8f83\u5c11\u7684\u4eba\uff0c\u4ed6\u4eec\u4e5f\u63d0\u4f9b\u7ba1\u7406\u670d\u52a1\u3002<\/p>\n
Adside – Adside\u63d0\u4f9b\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u4e24\u6b65\u70b9\u51fb\u7cfb\u7edf\uff0c\u7ed3\u679c\u66f4\u6709\u9488\u5bf9\u6027\u7684\u7528\u6237\u3002\u7528\u6237\u5fc5\u987b\u9996\u5148\u70b9\u51fb\u663e\u793a\u7b80\u77ed\u4fe1\u606f\u7684\u5e7f\u544a\u3002\u4e00\u65e6\u70b9\u51fb\uff0c\u7528\u6237\u5c31\u4f1a\u770b\u5230\u4f60\u7684\u5e7f\u544a\u5168\u6587\u3002\u5982\u679c\u4ed6\u4eec\u53d1\u73b0\u4f60\u7684\u5e7f\u544a\u662f\u4ed6\u4eec\u60f3\u8981\u7684\uff0c\u4ed6\u4eec\u53ef\u4ee5\u70b9\u51fb\u5e76\u88ab\u53d1\u9001\u5230\u4f60\u7684\u7f51\u7ad9\u3002\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8fc7\u9ad8\u7684\u5370\u8c61\u6570\u5b57\u548c\u8f83\u4f4e\u7684\u70b9\u51fb\u7387\uff0c\u4f46\u5b83\u786e\u5b9e\u4f1a\u7ed9\u4f60\u5e26\u6765\u66f4\u6709\u9488\u5bf9\u6027\u7684\u641c\u7d22\u8005\u3002Adside\u7684\u53e6\u4e00\u4e2a\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\uff0c\u60a8\u4e0d\u5fc5\u9884\u5148\u4e3a\u60a8\u7684\u5e10\u6237\u63d0\u4f9b\u8d44\u91d1\u3002\u4f60\u7684\u4ed8\u8d39\u6a21\u5f0f\u662f\u70b9\u51fb\u540e\u7684\u3002<\/p>\n
FinanceClicks -\u8fd9\u4e2a\u7f51\u7edc\u4e13\u95e8\u5728\u53d1\u85aa\u65e5\u8d37\u6b3e\u884c\u4e1a\u4e2d\u8fd0\u884c\uff0c\u5e76\u5728\u4e00\u4e2a\u7ecf\u8fc7\u5fae\u8c03\u7684\u91d1\u878d\u7f51\u7edc\u4e0a\u663e\u793a\u663e\u793a\u5e7f\u544a\u3002\u8fd9\u6b3e\u6e38\u620f\u4e8e2010\u5e74\u63a8\u51fa\uff0c\u867d\u7136\u5b83\u7684\u754c\u9762\u8fd8\u6709\u5f85\u6539\u8fdb\uff0c\u4f46\u5b83\u7684\u6d41\u91cf\u662f\u6709\u9488\u5bf9\u6027\u7684\uff0c\u8f6c\u5316\u7387\u4e5f\u5f88\u9ad8\u3002\u8fd9\u4e2a\u7f51\u7edc\u4e0e\u5217\u8868\u4e2d\u7684\u5176\u4ed6\u7f51\u7edc\u76f8\u6bd4\uff0c\u5904\u4e8eCPC\u7684\u8f83\u9ad8\u6c34\u5e73\u3002<\/p>\n
Miva – Miva\u62e5\u6709\u8de8\u8d8a\u591a\u4e2a\u884c\u4e1a\u7684\u5e7f\u6cdb\u51fa\u7248\u5546\u3002\u4ed6\u4eec\u63d0\u4f9bSEM\uff0c\u5c55\u793a\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u5e10\u6237\u88ab\u5206\u914d\u7ed9\u5ba2\u6237\u7ecf\u7406\uff0c\u4ed6\u4eec\u5c06\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u5c55\u793a\u7684\u51fa\u7248\u5546\u3002\u4ed6\u4eec\u6709\u4e00\u4e2a\u975e\u5e38\u5927\u7684\u7f51\u7edc\u548c\u5927\u91cf\u7684\u5ec9\u4ef7\u6d41\u91cf\u3002\u627e\u5230\u9002\u5408\u4f60\u7684\u53d1\u884c\u5546\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\uff0c\u4f46\u5728AM\u7684\u5e2e\u52a9\u4e0b\uff0cMiva\u53ef\u4ee5\u6210\u4e3a\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u6d41\u91cf\u6765\u6e90\u3002<\/p>\n
TrafficVance -\u8fd9\u4e2a\u5e7f\u544a\u7f51\u7edc\u63d0\u4f9b\u663e\u793a\u548c\u6587\u672c\u5e7f\u544a\u3002\u4f60\u6709\u80fd\u529b\u540c\u65f6\u9488\u5bf9\u57fa\u4e8e\u5173\u952e\u8bcd\u7684\u8425\u9500\u548c\u57fa\u4e8e\u5185\u5bb9\u7684\u8425\u9500\u3002\u6bcf\u4e2a\u5e10\u6237\u90fd\u6709\u4e00\u4e2a\u4e13\u95e8\u7684\u5e10\u6237\u7ecf\u7406\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f18\u5316\u60a8\u7684\u5e10\u6237\uff0c\u4f46\u662f\u5bf9\u4e8e\u90a3\u4e9b\u66f4\u6709\u7ecf\u9a8c\u7684\u4eba\u6765\u8bf4\uff0cE\u4e5f\u662f\u81ea\u52a9\u670d\u52a1\u5de5\u5177\u3002\u4ed6\u4eec\u7684\u7f51\u7edc\u4e13\u6ce8\u4e8e\u6c7d\u8f66\u3001\u91d1\u878d\u3001\u6559\u80b2\u3001\u6e38\u620f\u548c\u65c5\u6e38\u3002<\/p>\n
\u5927\u8c61\u6d41\u91cf\u2014\u2014\u4e00\u5bb6\u63d0\u4f9b\u8f93\u5165\u6d41\u91cf\u7684\u5916\u56fd\u516c\u53f8\uff0c\u4ed6\u4eec\u6709\u80fd\u529b\u5411\u4f60\u7684\u7f51\u7ad9\u53d1\u9001\u76f8\u5f53\u591a\u7684\u6d41\u91cf\uff0c\u4f46\u4e0e\u8be5\u7f51\u7ad9\u4e0a\u7684\u4e00\u4e9b\u5176\u4ed6\u7f51\u7edc\u76f8\u6bd4\uff0c\u8fd9\u53ef\u80fd\u662f\u76f8\u5f53\u6602\u8d35\u7684\u3002\u754c\u9762\u4e0d\u8ba9\u4f60\u6709\u592a\u591a\u7684\u63a7\u5236\uff0c\u4f46\u4e13\u95e8\u7684\u5e10\u6237\u7ecf\u7406\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4f18\u5316\u4f60\u7684\u5e10\u6237\u7684\u6700\u4f73\u7ed3\u679c\u3002\u51fa\u4ef7\u57280.05\u7f8e\u5143\u7684\u589e\u91cf\uff0c\u4f60\u53ef\u4ee5\u6311\u9009\u548c\u9009\u62e9\u54ea\u4e9b\u7f51\u7ad9\u663e\u793a\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n
7search – 7search\u662f\u4e00\u4e2a\u57fa\u4e8eppc\u7684\u5e7f\u544a\u7f51\u7edc\uff0c\u662f\u7f51\u7edc\u4e0a\u6700\u4fbf\u5b9c\u7684\u6d41\u91cf\u3002\u8fd9\u4e2a\u7f51\u7edc\u57fa\u4e8e\u5173\u952e\u5b57\uff0c\u4ee5\u6ee5\u53d1\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u800c\u95fb\u540d\uff0c\u7ecf\u5e38\u4e3a\u540c\u4e00\u5e7f\u544a\u5546\u53d1\u5e03\u591a\u4e2aPPC\u5e7f\u544a\u3002Justin Freid\u662f\u8d39\u57ceSEO\u548cSEM\u673a\u6784Front Street Consulting\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u3002Front Street\u4e13\u6ce8\u4e8e\u4e0e\u521d\u521b\u4f01\u4e1a\u548c\u65b0\u5174\u4f01\u4e1a\u5408\u4f5c\uff0c\u4ee5\u53ca\u91d1\u878d\u3001\u6559\u80b2\u548c\u4fdd\u9669\u5e02\u573a\u7684\u6f5c\u5728\u5ba2\u6237\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
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