\u5728\u672c\u7cfb\u5217\u7684\u4e0a\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5411\u60a8\u5c55\u793a\u4e86\u5982\u4f55\u51c6\u5907\u7528\u4e8e\u5206\u6790\u7684\u641c\u7d22\u67e5\u8be2\u6570\u636e\u3002\u6211\u4eec\u6709\u4e00\u4e9b\u5177\u4f53\u7684\u95ee\u9898\u9700\u8981\u56de\u7b54\uff0c\u8fd9\u4e9b\u95ee\u9898\u51b3\u5b9a\u4e86\u6211\u4eec\u8f6c\u6362\u6570\u636e\u7684\u65b9\u5f0f\u3002\u8fd9\u4e9b\u95ee\u9898\u5305\u62ec:<\/p>\n
\u4ec0\u4e48\u641c\u7d22\u67e5\u8be2\u6709\u5f88\u9ad8\u7684\u5370\u8c61\u4f46\u6ca1\u6709\u70b9\u51fb?\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u5bfc\u81f4\u4e86\u8f6c\u6362?\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73?\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u7684\u6210\u672c\/\u8f6c\u5316\u7387\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73?\u6211\u662f\u5426\u5b58\u5728\u5e7f\u544a\u76d7\u730e\u548c\u590d\u5236\u7684\u95ee\u9898?\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u95ee\u9898\u96c6\u4e2d\u5728\u53ef\u80fd\u9700\u8981\u6dfb\u52a0\u4e3a\u8d1f\u9762\u5173\u952e\u5b57\u7684\u641c\u7d22\u67e5\u8be2\u548c\u9700\u8981\u6210\u4e3a\u5173\u952e\u5b57\u6269\u5c55\u7b56\u7565\u4e00\u90e8\u5206\u7684\u641c\u7d22\u67e5\u8be2\u4e0a\u3002<\/p>\n
\u6211\u559c\u6b22\u901a\u8fc7\u5bf9\u6570\u636e\u7684\u5feb\u901f\u8c03\u67e5\u6765\u5f00\u59cb\u6211\u7684\u67e5\u8be2\u6316\u6398\u5206\u6790\u3002\u901a\u8fc7\u6309\u6210\u672c\u6392\u5e8f\u548c\u7b5b\u9009\u96f6\u8f6c\u6362\u7b49\u65b9\u6cd5\uff0c\u6709\u65f6\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u5728\u6570\u636e\u4e2d\u53d1\u73b0\u771f\u6b63\u7cdf\u7cd5\u548c\u660e\u663e\u7684\u6d6a\u8d39\uff0c\u6240\u4ee5\u603b\u662f\u5efa\u8bae\u5bf9\u6570\u636e\u8fdb\u884c\u5feb\u901f\u8c03\u67e5\u3002<\/p>\n
\u6211\u9f13\u52b1\u60a8\u4e86\u89e3\u81ea\u5df1\u7684\u6570\u636e\u3002\u4f7f\u7528\u900f\u89c6\u8868\u3001\u6392\u5e8f\u548c\u7b5b\u9009\u3002\u60a8\u5bf9\u6570\u636e\u4e86\u89e3\u5f97\u8d8a\u591a\uff0c\u5c31\u8d8a\u80fd\u4e3a\u6211\u4eec\u7684\u5206\u6790\u8fc7\u7a0b\u7684\u4e0b\u4e00\u90e8\u5206\u505a\u597d\u51c6\u5907\u3002\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u662f\u521b\u5efa\u4e00\u4e2a\u6570\u636e\u900f\u89c6\u8868\uff0c\u4ee5\u67e5\u770b\u53d1\u751f\u4e86\u591a\u5c11\u590d\u5236\u3002<\/p>\n
\u9009\u62e9\u4e00\u4e2a\u7ec6\u80de\u201csqr_data\u201d\u5de5\u4f5c\u8868\u4e2d\u63d2\u5165\u4e00\u4e2a\u6570\u636e\u900f\u89c6\u8868\u201cDUP_CK\u201d\u6dfb\u52a0\u5230\u884c\u6807\u7b7e\u6dfb\u52a0\u201c\u641c\u7d22\u8bcd\u201d\u4ef7\u503c\u89c2\u548c\u8ba1\u6570\u5728\u62a5\u8868\u4e2d\u6dfb\u52a0\u5339\u914d\u7c7b\u578b\u7684\u8fc7\u6ee4\u5668,\u8fc7\u6ee4\u6389\u7cbe\u786e\u5339\u914d\u641c\u7d22\u67e5\u8be2(\u8d26\u6237)\u4ed6\u4eec\u80af\u5b9a\u5df2\u7ecf\u770b\u5230\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u95ee\u9898\u91cd\u590d<\/p>\n
\u53d6\u51b3\u4e8e\u4f60\u7684\u7ed3\u679c,\u4f60\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\u6765\u51cf\u5c11\u6295\u8d44ad-poaching\u6240\u53d1\u751f\u7684\u521b\u9020\u6027\u4f7f\u7528\u8d1f\u9762\u5173\u952e\u8bcd(\u5373,\u5c06\u51c6\u786e\u7684\u5173\u952e\u5b57negative\u6dfb\u52a0\u5230\u53d1\u751f\u91cd\u590d\u7684AD\u7ec4\u4e2d)\u3002<\/p>\n
\u5728\u8c03\u67e5\u6570\u636e\u65f6\uff0c\u7ee7\u7eed\u8fc7\u6ee4\u96f6\u8f6c\u6362\u641c\u7d22\u67e5\u8be2\u548c\u96f6\u70b9\u51fb\u641c\u7d22\u67e5\u8be2\u3002\u5728\u6211\u4eec\u8df3\u5230\u66f4\u9ad8\u7ea7\u7684\u5206\u6790\u4e4b\u524d\uff0c\u5148\u770b\u770b\u7b80\u5355\u7684\u4e1c\u897f\u3002\u641c\u7d22\u67e5\u8be2\u6316\u6398\u7684\u4e00\u4e2a\u4e3b\u8981\u539f\u56e0\u662f\u627e\u5230\u6d88\u6781\u7684\u5019\u9009\u5173\u952e\u5b57\uff0c\u6216\u53ef\u80fd\u9700\u8981\u6dfb\u52a0\u5230\u5e7f\u544a\u7ec4\u6216\u6d3b\u52a8\u4e2d\u7684\u6d88\u6781\u5173\u952e\u5b57\u7684\u5355\u8bcd\u548c\u77ed\u8bed\u3002\u7531\u4e8e\u6211\u4eec\u82b1\u8d39\u4e86\u5927\u91cf\u7684\u65f6\u95f4\u6765\u51c6\u5907\u6570\u636e\uff0c\u6240\u4ee5\u521b\u5efa\u8fd9\u4e2a\u5217\u8868\u8981\u5bb9\u6613\u5f97\u591a\u3002\u5728\u672c\u6559\u7a0b\u4e2d\uff0c\u6211\u5c06\u4e13\u6ce8\u4e8e\u5e7f\u544a\u7ec4\u7ea7\u522b\u7684\u5e95\u7247\u3002\u70b9\u51fb\u8fd9\u91cc\u67e5\u770b\u66f4\u591a\u5173\u4e8e\u5bfb\u627e\u8d1f\u9762\u5173\u952e\u8bcd\u7684\u4fe1\u606f\u3002\u5e7f\u544a\u7ec4\u7ea7\u522b\u7684\u8d1f\u9762\u8bc4\u4ef7\u5c06\u4e3b\u8981\u57fa\u4e8e\u4e0e\u5e7f\u544a\u7ec4\u4e2d\u540c\u7c7b\u641c\u7d22\u67e5\u8be2\u76f8\u6bd4\u7684\u6027\u80fd\u3002\u5982\u679c\u5b83\u8868\u73b0\u4e0d\u4f73\uff0c\u4f60\u5f88\u53ef\u80fd\u9700\u8981\u5c06\u5176\u6dfb\u52a0\u4e3a\u8d1f\u9762\u5e7f\u544a\uff0c\u8ba9\u5176\u4ed6\u5e7f\u544a\u56e2\u961f\u6765\u64cd\u5fc3\u3002\u5982\u679c\u4f60\u8ba4\u4e3a\u5b83\u662f\u76f8\u5173\u7684\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u628a\u5b83\u79fb\u52a8\u5230\u53e6\u4e00\u4e2a\u5e7f\u544a\u7ec4(\u4f5c\u4e3a\u4e00\u4e2a\u5173\u952e\u5b57)\uff0c\u66f4\u597d\u5730\u5bf9\u9f50\u5e7f\u544a\u526f\u672c\u6216\u767b\u9646\u9875\u9762\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u4f1a\u5bf9\u6570\u636e\u63d0\u51fa\u7684\u95ee\u9898\uff0c\u4ee5\u4fbf\u521b\u5efa\u6211\u4eec\u7684\u8d1f\u9762\u5019\u9009\u5217\u8868:\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u7684CVR\u4f4e\u4e8e\u5e7f\u544a\u96c6\u56e2\u7684\u5e73\u5747\u6c34\u5e73?\u54ea\u4e9b\u641c\u7d22\u67e5\u8be2\u7684\u6210\u672c\/\u8f6c\u5316\u7387\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73?\u8fd9\u662f\u521b\u5efa\u5426\u5b9a\u5019\u9009\u5217\u8868\u7684\u65b9\u6cd5:<\/p>\n
Filter for ‘ DUP_CK ‘\u3002\u9009\u62e9\u201c#N\/A\u201d\u2026\u8fd9\u5c06\u53ea\u7559\u4e0b\u975e\u526f\u672c\u3002\u5bf9’\u96f6\u8f6c\u6362’\u7684\u7b5b\u9009(\u53ef\u9009)\u5bf9’ ENOUGH_IMP ‘\u7684\u7b5b\u9009(\u8fd9\u662f\u53ef\u9009\u7684\uff0c\u5bf9\u4e8e\u5c0f\u578b\u6570\u636e\u96c6\u53ef\u80fd\u6ca1\u6709\u5fc5\u8981)\u5c06\u7ed3\u679c\u6570\u636e\u590d\u5236\u5230\u53e6\u4e00\u4e2a\u5de5\u4f5c\u8868\uff0c\u5e76\u5c06\u5176\u91cd\u547d\u540d\u4e3a’ negative candidate ‘\u5bf9’ LOW_CVR ‘\u548c’ HIGH_CPA ‘\u641c\u7d22\u67e5\u8be2\u91cd\u590d\u6b64\u8fc7\u7a0b\u3002<\/p>\n
\u60a8\u73b0\u5728\u62e5\u6709\u7684\u6570\u636e\u96c6\u53ea\u662f\u539f\u59cb\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u5927\u5c0f\u7684\u4e00\u5c0f\u90e8\u5206\u3002\u56e0\u4e3a\u8fd9\u4e9b\u641c\u7d22\u67e5\u8be2\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\uff0c\u6240\u4ee5\u5b83\u4eec\u66f4\u6709\u53ef\u80fd\u88ab\u6dfb\u52a0\u4e3a\u8d1f\u9762\u641c\u7d22\u67e5\u8be2\u3002\u5f53\u7136\uff0c\u4f60\u53ef\u4ee5\u800c\u4e14\u5e94\u8be5\u8fd9\u6837\u505aD\u6446\u5f04\u4f60\u7684\u6bd4\u8f83\u9608\u503c\u3002\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u6211\u4eec\u4f7f\u7528\u7684\u5e7f\u544a\u6bd4\u5e73\u5747\u6c34\u5e73\u4f4e30%\u4ee5\u4e0a\u3002\u6839\u636e\u4f60\u7684\u60c5\u51b5\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u66f4\u591a\u6216\u66f4\u5c11\u7684\u653b\u51fb\u6027\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u6b63\u5728\u5206\u6790300K\u884c\u6570\u636e\uff0c\u4f60\u53ef\u80fd\u5e0c\u671b\u4ece\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e7380%\u4ee5\u4e0a\u7684CVR\u6216CTR\u6bd4\u8f83\u5f00\u59cb\uff0c\u7136\u540e\u6df1\u5165\u5230\u7cdf\u7cd5\u7684\u5185\u5bb9\u3002\u641c\u7d22\u67e5\u8be2\u6316\u6398\u65e2\u662f\u4e00\u95e8\u827a\u672f\uff0c\u53c8\u662f\u4e00\u95e8\u79d1\u5b66\u3002\u65e0\u8bba\u60a8\u9009\u62e9\u7684\u9608\u503c\u662f\u4ec0\u4e48\uff0c\u60a8\u73b0\u5728\u90fd\u5e94\u8be5\u6709\u4e00\u4e2a\u66f4\u6613\u4e8e\u7ba1\u7406\u7684\u641c\u7d22\u67e5\u8be2\u5217\u8868\u6765\u5904\u7406\u3002\u60a8\u7684\u539f\u59cb\u641c\u7d22\u67e5\u8be2\u6570\u636e\u5f88\u53ef\u80fd\u5305\u542b\u6570\u5343\u884c\u6570\u636e\uff0c\u56e0\u6b64\u6211\u4eec\u9700\u8981\u4e00\u79cd\u597d\u65b9\u6cd5\u6765\u63d0\u53d6\u6027\u80fd\u826f\u597d\u7684\u641c\u7d22\u67e5\u8be2\u5e76\u521b\u5efa\u5173\u952e\u5b57\u6269\u5c55\u5217\u8868\u3002\u4e00\u4e9bppcer\u4e3b\u5f20\u5c06\u4efb\u4f55\u5177\u6709\u8f6c\u6362\u7684\u641c\u7d22\u67e5\u8be2\u4f5c\u4e3a\u5173\u952e\u5b57\u6dfb\u52a0\u5230\u60a8\u7684\u5e10\u6237\u4e2d\u3002\u6211\u80fd\u7406\u89e3\u8fd9\u80cc\u540e\u7684\u539f\u56e0\uff0c\u4f46\u6211\u60f3\u5efa\u8bae\u4e00\u4e2a\u66ff\u4ee3\u7b56\u7565\u3002\u6211\u4e0d\u559c\u6b22\u6dfb\u52a0\u65b0\u7684\u5173\u952e\u8bcd\u5230\u6211\u7684\u5e10\u6237\uff0c\u9664\u975e\u4ed6\u4eec\u6709\u8db3\u591f\u7684\u6d3b\u52a8(\u70b9\u51fb)\uff0c\u6211\u53ef\u80fd\u9700\u8981\u533a\u522b\u5bf9\u5f85\u4ed6\u4eec(\u51fa\u4ef7\uff0c\u5e7f\u544a\u7b49)\u3002\u5b9e\u73b0\u8fd9\u4e00\u70b9\u7684\u4e00\u4e2a\u7b80\u5355\u65b9\u6cd5\u662f:<\/p>\n
\u8fc7\u6ee4\u5bfc\u81f4\u8f6c\u6362\u7684\u641c\u7d22\u67e5\u8be2\u3002\u7b5b\u9009’ ENOUGH_CLICKS ‘\u7684’ N ‘\u5728’ HIGH_CPA ‘(\u53ef\u80fd\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\uff0c\u505a\u4e00\u4e2a\u5feb\u901f\u67a2\u8f74\uff0c\u627e\u51fa\u591a\u5c11\u4f60\u7684\u8f6c\u6362\u641c\u7d22\u67e5\u8be2\u6709\u4e00\u4e2a\u9ad8CPS)\u3002\u6ce8\u610f:\u5728\u6211\u4e4b\u524d\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4f7f\u7528\u4e86\u4e00\u79cd\u76f8\u5f53\u4e0d\u79d1\u5b66\u7684\u65b9\u6cd5\u6765\u521b\u5efa\u201cENOUGH_CLICKS\u201d\u6807\u8bb0\uff0c\u4f46\u5b83\u786e\u5b9e\u6709\u52a9\u4e8e\u5c06\u5217\u8868\u9650\u5236\u5728\u6709\u8db3\u591f\u70b9\u51fb\u91cf\u7684\u641c\u7d22\u67e5\u8be2\u4e2d\u3002\u4f60\u4e5f\u53ef\u4ee5\u5728\u6b64\u6dfb\u52a0\u4e00\u4e9b\u79d1\u5b66\u5143\u7d20\uff0c\u5e76\u4f7f\u7528\u540c\u884c\u6bd4\u8f83\u7535\u5b50\u8868\u683c\u4e2d\u7684\u516c\u5f0f\u53bb\u5bfb\u627e\u201c\u771f\u6b63\u7684CVR\u201d\u3002\u5c06\u6b64\u6570\u636e\u590d\u5236\u5e76\u7c98\u8d34\u5230\u53e6\u4e00\u4e2a\u5de5\u4f5c\u8868\u4e2d\uff0c\u5e76\u5c06\u5de5\u4f5c\u8868\u91cd\u547d\u540d\u4e3akeyword_expansion\u3002<\/p>\n
\u60a8\u73b0\u5728\u5e94\u8be5\u5df2\u7ecf\u51c6\u5907\u597d\u4e86\u8d1f\u6570\u5019\u9009\u9879\u548c\u5173\u952e\u5b57\u6269\u5c55\u5217\u8868\u3002\u6839\u636e\u6211\u7684\u7ecf\u9a8c\uff0c\u8fd9\u4e9b\u5217\u8868\u5927\u7ea6\u5360\u539f\u59cb\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u76841-3%\uff0c\u8fd9\u4f7f\u5b83\u4eec\u66f4\u96c6\u4e2d\uff0c\u66f4\u5bb9\u6613\u5904\u7406\u3002\u5728\u6211\u7684\u4e0b\u4e00\u7bc7\u4e5f\u662f\u6700\u540e\u4e00\u7bc7\u5173\u4e8e\u9ad8\u7ea7\u641c\u7d22\u67e5\u8be2\u6316\u6398\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u5e26\u4f60\u7ecf\u5386\u5bf9\u4f60\u7684\u8d1f\u9762\u5019\u9009\u8bcd\u548c\u5173\u952e\u5b57\u6269\u5c55\u5217\u8868\u91c7\u53d6\u884c\u52a8\u7684\u8fc7\u7a0b\u3002\u6211\u4eec\u5c06\u518d\u6b21\u4f7f\u7528Excel\u548cAdWords\u7f16\u8f91\u5668\u3002\u6211\u5e0c\u671b\u4f60\u5df2\u7ecf\u53d1\u73b0\u4e86\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u5e76\u51c6\u5907\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n
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\u8ba4\u8bc6\u4f5c\u8005Chad Summerhill<\/p>\n
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