\u5728\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u5df2\u7ecf\u6df1\u5165\u63a2\u8ba8\u4e86AdWords\u754c\u9762\u4e2d\u7684\u51e0\u4e2a\u533a\u57df\u3002\u6211\u4eec\u4ece\u8c37\u6b4cAdWords\u5e7f\u544a\u6269\u5c55\u5f00\u59cb\uff0c\u6700\u8fd1\u5b8c\u6210\u4e86\u8c37\u6b4cAdWords\u62a5\u544a\u4e0e\u7ef4\u5ea6\u9009\u9879\u5361\u7684\u4e00\u7cfb\u5217\u5e16\u5b50\u3002\u8fd9\u5c06\u662f\u5173\u4e8eAdWords\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u7684\u7cfb\u5217\u6587\u7ae0\u4e2d\u7684\u7b2c\u4e00\u7bc7:\u4e0e\u8fd9\u4e9b\u7cfb\u5217\u6587\u7ae0\u4e00\u6837\uff0c\u8fd9\u91cc\u7684\u4e3b\u8981\u76ee\u6807\u662f\u5e2e\u52a9AdWords\u5e7f\u544a\u5ba2\u6237\u66f4\u597d\u5730\u5bfc\u822a\u65e5\u76ca\u4ee4\u4eba\u56f0\u60d1\u7684AdWords\u754c\u9762\uff0c\u4e5f\u80fd\u591f\u5e2e\u52a9\u4f20\u6388\u5efa\u7acbAdWords\u5e7f\u544a\u6d3b\u52a8\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u5982\u679c\u4f60\u7b49\u4e0d\u53ca\u672c\u7cfb\u5217\u7684\u6bcf\u4e00\u7bc7\u6587\u7ae0\uff0c\u60f3\u8981\u5feb\u901f\u68c0\u67e5\u4f60\u7684AdWords\u5e7f\u544a\u6d3b\u52a8\u662f\u5426\u9075\u5faa\u4e86\u6700\u4f73\u505a\u6cd5\uff0cWordStream\u6709\u4e00\u4e2a\u514d\u8d39\u7684\u6027\u80fd\u8bc4\u5206\u5668\uff0c\u5b83\u4f1a\u544a\u8bc9\u4f60\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u662f\u5426\u6b21\u4f18\u3002\u5982\u679c\u4f60\u613f\u610f\u7b49\u5f85\uff0c\u4ee5\u4e0b\u662f\u6211\u4eec\u5c06\u5728\u672a\u6765\u51e0\u5468\u8ba8\u8bba\u7684\u5185\u5bb9:\u4e00\u822c-\u4f60\u5e94\u8be5\u5982\u4f55\u547d\u540d\u548c\u7ec4\u7ec7\u4f60\u7684\u6d3b\u52a8?\u4f4d\u7f6e\u548c\u8bed\u8a00-\u5173\u4e8e\u4f4d\u7f6e\u548c\u8bed\u8a00\u8bbe\u7f6e\u5982\u4f55\u5728AdWords\u4e2d\u5de5\u4f5c\u7684\u6700\u4f73\u5b9e\u8df5\u548c\u66f4\u591a\u4fe1\u606f\u3002\u7f51\u7edc\u548c\u8bbe\u5907-\u5982\u4f55\u901a\u8fc7\u7f51\u7edc\u548c\u8bbe\u5907\u7ec6\u5206\u548c\u96c6\u4e2d\u4f60\u7684\u6d3b\u52a8\u3002\u7ade\u6807\u548c\u9884\u7b97\u2014\u2014\u7ade\u6807\u548c\u9884\u7b97\u9009\u9879\u662f\u4ec0\u4e48\u610f\u601d\uff0c\u4ec0\u4e48\u65f6\u5019\u4f60\u60f3\u4f7f\u7528\u4e0d\u540c\u7684\u53ef\u7528\u8bbe\u7f6e?\u5e7f\u544a\u6269\u5c55-\u67e5\u770b\u6211\u4eec\u7684\u5e7f\u544a\u6269\u5c55\u7efc\u5408\u6307\u5357\uff0c\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u4f55\u65f6\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u6bcf\u4e2a\u9009\u9879\u7684\u4fe1\u606f\u3002\u9ad8\u7ea7\u8bbe\u7f6e-\u6211\u4eec\u5c06\u5728\u6d3b\u52a8\u8bbe\u7f6e\u9009\u9879\u5361\u4e2d\u6d4f\u89c8\u6bcf\u4e2a\u9ad8\u7ea7\u8bbe\u7f6e\u3002\u9664\u4e86\u5982\u4f55\u4ee5\u53ca\u5728\u54ea\u91cc\u7f16\u8f91\u8fd9\u4e9b\u6d3b\u52a8\u8bbe\u7f6e\u7684\u5177\u4f53\u7ec6\u8282\u5916\uff0c\u6bcf\u7bc7\u6587\u7ae0\u90fd\u4f1a\u63d0\u4f9b\u5177\u4f53\u7684\u5efa\u8bae\uff0c\u8bf4\u660e\u54ea\u4e9b\u8bbe\u7f6e\u6700\u9002\u5408\u54ea\u4e9b\u6d3b\u52a8\u3002\u5982\u679c\u60a8\u5bf9AdWords\u6d3b\u52a8\u8bbe\u7f6e\u6709\u4efb\u4f55\u7279\u5b9a\u7684\u95ee\u9898\u6216\u611f\u5174\u8da3\u7684\u9886\u57df(\u65e0\u8bba\u662f\u5982\u4f55\u66f4\u6539\u67d0\u4e9b\u5185\u5bb9\u6216\u53ea\u662f\u4e00\u822c\u7684\u6700\u4f73\u5b9e\u8df5)\uff0c\u8bf7\u7559\u4e0b\u8bc4\u8bba\uff0c\u6211\u4eec\u5c06\u5c1d\u8bd5\u5728\u7cfb\u5217\u4e2d\u89e3\u51b3\u60a8\u7684\u95ee\u9898!<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u4e2a\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u5df2\u7ecf\u6df1\u5165\u63a2\u8ba8\u4e86AdWords\u754c\u9762\u4e2d\u7684\u51e0\u4e2a\u533a\u57df\u3002\u6211\u4eec\u4ece\u8c37\u6b4cAdWords\u5e7f\u544a\u6269\u5c55\u5f00\u59cb\uff0c\u6700\u8fd1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-870","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=870"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/870\/revisions"}],"predecessor-version":[{"id":2534,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/870\/revisions\/2534"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=870"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}