BoostCTR\u662f\u4e00\u4e2a\u7531\u5e7f\u544a\u5546\u548c\u4e13\u5bb6\u6309\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u4f5c\u8005\u7ec4\u6210\u7684\u7f51\u7edc\u3002\u6211\u8bf7BoostCTR\u7684\u6770\u592b\u00b7\u585e\u514b\u65af\u987f\u548c\u745e\u5b89\u00b7\u5e0c\u5229\u5206\u4eab\u4e86\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u5236\u4f5c\u4e00\u4e2a\u4f18\u79c0\u7684\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u7684\u77e5\u8bc6\u3002Jeff\u8d1f\u8d23Boost\u4f5c\u8005\u7f51\u7edc\u7684\u4f18\u5316\u7ba1\u7406\uff0c\u800cRyan\u662fBoost\u7684\u9996\u5e2d\u4f5c\u8005\u548c\u535a\u4e3b\u3002\u9996\u5148\uff0c\u4f60\u80fd\u7ed9\u6211\u4eec\u4ecb\u7ecd\u4e00\u4e0bBoostCTR\u5417?Jeff Sexton: BoostCTR\u901a\u8fc7\u63d0\u9ad8\u5e7f\u544a\u7684\u70b9\u51fb\u7387(CTR)\u6765\u5e2e\u52a9\u4f01\u4e1a\u63d0\u9ad8\u4ed6\u4eec\u7684\u6309\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a(PPC)\u3002\u6211\u4eec\u9009\u53d6\u5ba2\u6237\u8868\u73b0\u6700\u597d\u7684PPC\u5e7f\u544a\uff0c\u91cd\u65b0\u7f16\u5199\u5b83\u4eec\uff0c\u7136\u540e\u5c06\u539f\u59cb\u5e7f\u544a\u4e0e\u6211\u4eec\u65b0\u7684\u6311\u6218\u8005\u5e7f\u544a\u8fdb\u884c\u5206\u79bb\u6d4b\u8bd5\u3002\u6211\u4eec\u91cd\u590d\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u76f4\u5230\u6211\u4eec\u6bd4\u5ba2\u6237\u7684\u65e7\u5e7f\u544a\u6536\u76ca\u9ad8\u51fa\u81f3\u5c115%\uff0c\u5426\u5219\u6211\u4eec\u5c31\u628a\u94b1\u9000\u7ed9\u4ed6\u4eec\u30025%\u662f\u4fdd\u8bc1\uff0c\u4f46\u6211\u4eec\u7684\u5e73\u5747\u70b9\u51fb\u7387\u589e\u957f\u8d85\u8fc730%\u3002\u4e00\u4e2a\u4f1f\u5927\u7684PPC\u5e7f\u544a\u9700\u8981\u5177\u5907\u54ea\u4e9b\u54c1\u8d28?JS:\u9996\u5148\uff0c\u4f18\u79c0\u7684PPC\u5e7f\u544a\u4e0e\u641c\u7d22\u8005\u7684\u610f\u56fe\u76f8\u5339\u914d\u2014\u2014\u5b83\u4eec\u4e0e\u641c\u7d22\u8bcd\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u52a8\u673a\u90fd\u6709\u51fa\u8272\u7684\u76f8\u5173\u6027\uff0c\u8fd9\u4e9b\u52a8\u673a\u5bfc\u81f4\u6f5c\u5728\u5ba2\u6237\u9996\u5148\u5c06\u8fd9\u4e9b\u8bcd\u8f93\u5165\u8c37\u6b4c\u3002\u8fd9\u4e00\u70b9\u770b\u8d77\u6765\u5f88\u7b80\u5355\uff0c\u4f46\u4f60\u4f1a\u60ca\u8bb6\u4e8e\u6709\u591a\u5c11\u5e7f\u544a\u5728\u8fd9\u4e00\u70b9\u4e0a\u505a\u9519\u4e86\uff0c\u6216\u8005\u6ca1\u6709\u5b8c\u5168\u6b63\u786e\u3002\u5176\u6b21\uff0c\u4f18\u79c0\u7684\u5e7f\u544a\u80fd\u8fc5\u901f\u5730\u5411\u641c\u7d22\u8005\u4f20\u8fbe\u72ec\u7279\u800c\u5438\u5f15\u4eba\u7684\u9500\u552e\u4e3b\u5f20\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u8fd9\u4e9b\u5e7f\u544a\u4ee5\u4ee4\u4eba\u4fe1\u670d\u548c\u53ef\u4fe1\u7684\u65b9\u5f0f\u56de\u7b54\u4e86\u201c\u4e3a\u4ec0\u4e48\u4e0e\u6211\u4eec\u505a\u751f\u610f\u201d\u7684\u95ee\u9898\u3002\u7b2c\u4e09\uff0c\u597d\u7684\u5e7f\u544a\u662f\u5177\u4f53\u548c\u53ef\u4fe1\u7684\u3002\u4ed6\u4eec\u4f7f\u7528\u6570\u5b57\u548c\u4e8b\u5b9e\uff0c\u800c\u4e0d\u662f\u6700\u9ad8\u7ea7\u548c\u5145\u6ee1\u5938\u5f20\u7684\u5f62\u5bb9\u8bcd\u3002\u663e\u7136\u8fd8\u6709\u66f4\u591a\u5185\u5bb9\uff0c\u4f46\u8fd9\u4e09\u4e2a\u5c5e\u6027\u6709\u5f88\u957f\u7684\u7528\u5904\u3002\u53e6\u5916\uff0c\u6211\u4eec\u4e0d\u80fd\u6cc4\u9732\u6240\u6709\u7684\u79d8\u5bc6;)<\/p>\n
Ryan Healy:\u6bcf\u5468\u6211\u90fd\u4f1a\u5728BoostCTR\u535a\u5ba2\u4e0a\u5199\u4e00\u4e2a\u540d\u4e3a\u201c\u672c\u5468\u80dc\u5229\u201d\u7684\u4e13\u680f\uff0c\u6211\u6ce8\u610f\u5230\u7684\u4e00\u4ef6\u4e8b\u662f\uff0c\u4f18\u79c0\u7684PPC\u5e7f\u544a\u603b\u662f\u5f88\u6e05\u6670\u3002\u6ca1\u6709\u56f0\u60d1\uff0c\u6ca1\u6709\u5927\u8bcd\uff0c\u6ca1\u6709\u5c34\u5c2c\u7684\u77ed\u8bed\u3002\u53ea\u662f\u7b80\u5355\u660e\u4e86\u7684\u8bed\u8a00\u3002\u4e5f\u8bb8\u63d0\u9ad8\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u4e4b\u4e00\u5c31\u662f\u8ba9\u4f60\u7684PPC\u5e7f\u544a\u5c3d\u53ef\u80fd\u6e05\u6670\u5730\u5448\u73b0\u5728\u4f60\u7684\u7a7a\u95f4\u4e2d\u3002\u6700\u5e38\u89c1\u7684\u5e7f\u544a\u5199\u4f5c\u9519\u8bef\u662f\u4ec0\u4e48?JS:\u55ef\uff0c\u8fd9\u4e0e\u5e7f\u544a\u672c\u8eab\u6ca1\u6709\u592a\u5927\u5173\u7cfb\uff0c\u4f46\u53ef\u80fd\u6700\u5e38\u89c1\u7684\u5e7f\u544a\u7f16\u5199\u9519\u8bef\u662f\u5141\u8bb8\u5e7f\u544a\u4e2d\u627f\u8bfa\u7684\u5185\u5bb9\u4e0e\u767b\u9646\u9875\u9762\u4e0a\u7684\u63a8\u5e7f\u5185\u5bb9\u4e0d\u5339\u914d\u3002\u76f8\u5f53\u591a\u7684PPC\u5e7f\u544a\u53ea\u8bf4\u4e86\u4e00\u4ef6\u4e8b\uff0c\u7136\u540e\u5c06\u6f5c\u5728\u5ba2\u6237\u6307\u5411\u4e00\u4e2a\u9875\u9762\uff0c\u8fd9\u4e2a\u9875\u9762\u6ca1\u6709\u7acb\u5373\u91cd\u7533\u5e7f\u544a\u4e2d\u7684\u58f0\u660e\u548c\u627f\u8bfa\u3002\u8fd9\u662f\u4e00\u4e2a\u786e\u4fddPPC\u6d41\u91cf\u53cd\u5f39\u5230\u4f60\u7684\u767b\u9646\u9875\u9762\u7684\u65b9\u6cd5\u3002\u5f53\u7136\uff0c\u8981\u60f3\u5728\u5e7f\u544a\u548c\u767b\u9646\u9875\u9762\u4e4b\u95f4\u5b9e\u73b0\u7a33\u56fa\u7684\u5339\u914d\uff0c\u53ef\u80fd\u9700\u8981\u5e7f\u544a\u5546\u5efa\u7acb\u989d\u5916\u7684\u767b\u9646\u9875\u9762\uff0c\u4f46\u8fd9\u901a\u5e38\u662f\u503c\u5f97\u7684\u3002RH:\u6211\u8ba4\u4e3a\u4e00\u4e2a\u5f88\u5927\u7684\u9519\u8bef\u662f\u8fc7\u4e8e\u5173\u6ce8\u529f\u80fd\u800c\u5ffd\u89c6\u4e86\u597d\u5904\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u6700\u597d\u4ece\u4f60\u7684\u5e7f\u544a\u4e2d\u7701\u7565\u529f\u80fd\uff0c\u800c\u5217\u51fa\u4e00\u4e2a\u4e3b\u8981\u7684\u597d\u5904\u3002\u53e6\u4e00\u4e2a\u5f88\u5927\u7684\u9519\u8bef\u662f\u6ca1\u6709\u8c03\u67e5\u7ade\u4e89\u5bf9\u624b\u5728\u8bf4\u4ec0\u4e48\u3002\u4f60\u53ef\u80fd\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u5e7f\u544a\u521b\u610f\uff0c\u4f46\u5982\u679c\u6240\u6709\u7684\u7ade\u4e89\u5bf9\u624b\u90fd\u5df2\u7ecf\u5728\u4f7f\u7528\u4f60\u7684\u521b\u610f\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u60f3\u8981\u6362\u4e00\u4e2a\u65b9\u5411\u3002\u72ec\u7279\u7684\u5e7f\u544a\u83b7\u5f97\u66f4\u591a\u7684\u70b9\u51fb\u3002\u4f60\u5efa\u8bae\u4e00\u6b21\u6d4b\u8bd5\u591a\u5c11\u4e2a\u5e7f\u544a?\u4f60\u662f\u5426\u66fe\u7ecf\u505c\u6b62\u6d4b\u8bd5\u67d0\u4e9b\u5173\u952e\u8bcd\/\u5e7f\u544a\u7ec4?<\/p>\n
JS:\u6211\u4eec\u5728\u5ba2\u6237\u8981\u6c42\u6211\u4eec\u4f18\u5316\u7684\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u6d4b\u8bd5\u4e00\u4e2a\u5e7f\u544a\uff0c\u5e76\u8fdb\u884c\u76f4\u63a5\u7684a \/B\u5206\u79bb\u6d4b\u8bd5\uff0c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u5728\u6bcf\u4e2a\u6d4b\u8bd5\u4e2d\u53ea\u6d4b\u8bd5\u4e00\u4e2aPPC\u6311\u6218\u8005\u3002\u73b0\u5728\uff0c\u5982\u679c\u6700\u521d\u7684\u51e0\u4e2a\u6311\u6218\u8005\u6ca1\u6709\u4e3a\u5ba2\u6237\u4ea7\u751f\u8d62\u5bb6\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u5bf9\u539f\u59cb\u5e7f\u544a\u8fdb\u884c3-4\u6b21\u6d4b\u8bd5\uff0c\u4f46\u8fd9\u53ea\u662f\u4e00\u6b21\u4e00\u4e2a\u5e7f\u544a\u3002<\/p>\n
\u4f60\u662f\u5426\u66fe\u7ecf\u60ca\u8bb6\u4e8e\u54ea\u4e2a\u5e7f\u544a\u201c\u8d62\u5f97\u201d\u4e86\u4e00\u8f6e\u6d4b\u8bd5?<\/p>\n
JS:\u5728\u76f8\u5f53\u591a\u7684\u65f6\u95f4\u91cc\uff0c\u83b7\u80dc\u8005\u662f\u53ef\u4ee5\u9884\u89c1\u7684\u3002\u5176\u4ed6\u65f6\u5019\uff0c\u83b7\u80dc\u8005\u53ef\u80fd\u4e0d\u662f\u4f60\u9884\u671f\u7684\u5e7f\u544a\uff0c\u4f46\u7ed3\u679c\u662f\u6709\u610f\u4e49\u7684\u56de\u987e\u3002\u4f46\u6211\u8ba4\u4e3a\u6240\u6709\u53c2\u4e0e\u4f18\u5316\u6d4b\u8bd5\u7684\u4eba\u2014\u2014\u6216\u8005\u81f3\u5c11\u662f\u4efb\u4f55\u6709\u4ef7\u503c\u7684\u4ebaD at it -\u66fe\u7ecf\u6709\u8fc7\u8fd9\u6837\u7684\u7ecf\u5386:\u5728\u4e00\u573a\u672c\u5e94\u7a33\u8d62\u7684\u8003\u8bd5\u4e2d\uff0c\u5374\u5f97\u5230\u4e86\u622a\u7136\u4e0d\u540c\u7684\u7ed3\u679c\u3002\u8fd9\u79cd\u60c5\u51b5\u53ef\u80fd\u76f8\u5bf9\u8f83\u5c11\uff0c\u4f46\u5b83\u786e\u5b9e\u53d1\u751f\u4e86\uff0c\u8fd9\u662f\u771f\u6b63\u7684\u9ec4\u91d1\u5b66\u4e60\u673a\u4f1a\u3002<\/p>\n
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