{"id":896,"date":"2022-11-26T02:05:46","date_gmt":"2022-11-25T18:05:46","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=896"},"modified":"2022-11-26T02:05:46","modified_gmt":"2022-11-25T18:05:46","slug":"5%e9%ab%98%e8%bd%ac%e5%8c%96%e7%8e%87%e7%99%bb%e9%99%86%e9%a1%b5%e6%a0%87%e9%a2%98%e7%9a%84%e8%af%81%e6%98%8e%e5%85%ac%e5%bc%8f","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=896","title":{"rendered":"5\u9ad8\u8f6c\u5316\u7387\u767b\u9646\u9875\u6807\u9898\u7684\u8bc1\u660e\u516c\u5f0f"},"content":{"rendered":"<p>\u9996\u9875- Blog &#8211; 5\u4e2a\u9ad8\u8f6c\u5316\u7387\u767b\u9646\u9875\u6807\u9898\u7684\u8bc1\u660e\u516c\u5f0f<\/p>\n<p>\u60f3\u589e\u52a0\u767b\u9646\u9875\u7684\u8f6c\u5316\u7387\u5417?\u8bd5\u7740\u6539\u53d8\u6807\u9898\u3002<\/p>\n<p>\u7684\u539f\u56e0?\u6807\u9898\u7684\u6539\u53d8\u6709\u80fd\u529b\u63d0\u4f9b10%\u4ee5\u4e0a\u7684\u63d0\u5347\uff0c\u800c\u9700\u8981\u6240\u6709\u7684-\u54e6\uff0c\u6211\u4e0d\u77e5\u9053-\u6574\u65745\u79d2\u7684\u6539\u53d8\u3002\u51e0\u4e4e\u6ca1\u6709\u6bd4\u8fd9\u66f4\u5212\u7b97\u7684\u4e86\uff0c\u56e0\u4e3a\u6807\u9898\u662f\u6700\u5bb9\u6613\u6539\u53d8\u7684\u5e7f\u544a\u548c\u767b\u9646\u9875\u5143\u7d20\u4e4b\u4e00\u3002\u8ba9\u4f60\u7684\u5de5\u4f5c\u66f4\u5bb9\u6613\u7684\u662f\u4f60\u7684\u6807\u9898\u5b9e\u9645\u4e0a\u4e0d\u5e94\u8be5\u662f\u552f\u4e00\u7684\u3002\u4ee5\u4e0b\u662f\u539f\u56e0\uff0c\u4ee5\u53ca5\u4e2a\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u6807\u9898\u516c\u5f0f\u3002\u4e0e\u6d41\u884c\u7684\u89c2\u70b9\u76f8\u53cd\uff0c\u6700\u597d\u7684\u8425\u9500\u5e76\u4e0d\u603b\u662f\u6700\u6709\u521b\u610f\u7684\u3002\u8fd9\u4e00\u70b9\u5728\u4f18\u79c0\u7684\u300a\u7c98\u4f4f\u7684\u4e1c\u897f\u300b\u4e00\u4e66\u4e2d\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u8f76\u4e8b\u6765\u8bf4\u660e\u30021999\u5e74\uff0c\u4ee5\u8272\u5217\u7814\u7a76\u4eba\u5458\u4ed4\u7ec6\u68c0\u67e5\u4e86200\u4e2a\u6700\u597d\u7684\u5e7f\u544a\u3002\u8fd9\u4e9b\u90fd\u662f\u4f18\u79c0\u8005\u4e2d\u7684\u4f18\u79c0\u8005\uff0c\u662f\u6765\u81ea\u5927\u578b\u5e7f\u544a\u7ade\u8d5b\u7684\u51b3\u8d5b\u9009\u624b\u548c\u83b7\u5956\u8005\u3002<\/p>\n<p>\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u5b83\u4eec\u4e4b\u95f4\u6709\u5f88\u591a\u76f8\u4f3c\u4e4b\u5904\u3002\u4e8b\u5b9e\u4e0a\uff0c89%\u7684\u5e7f\u544a\u53ef\u4ee5\u5206\u4e3a\u516d\u7c7b\u6216\u201c\u6a21\u677f\u201d!\u5982\u679c\u8fd9\u4e2a\u6570\u636e\u8fd8\u4e0d\u591f\u4ee4\u4eba\u9707\u60ca\u7684\u8bdd\uff0c\u540c\u6837\u7684\u7814\u7a76\u4eba\u5458\u8fd8\u7814\u7a76\u4e86\u53e6\u4e00\u7ec4200\u4e2a\u6ca1\u6709\u83b7\u5956\u7684\u5e7f\u544a\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u4ed6\u4eec\u662f\u5931\u8d25\u8005\u3002\u7814\u7a76\u4eba\u5458\u53ea\u80fd\u5bf9\u5176\u4e2d\u76842%\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n<p>TL,\u535a\u58eb?\u5728\u8fd9\u9879\u7814\u7a76\u4e2d\uff0c\u6700\u6210\u529f\u7684\u5e7f\u544a\u4e0e\u76f8\u540c\u7684\u516d\u4e2a\u57fa\u672c\u6a21\u677f\u975e\u5e38\u76f8\u4f3c\u3002\u6ca1\u6709\u8d62\u5f97\u4efb\u4f55\u4e1c\u897f\u7684\u5931\u8d25\u8005\u6070\u597d\u662f\u6700\u72ec\u7279\u6216\u6700\u6709\u521b\u9020\u529b\u7684\u4eba\u3002\u4fe1\u4e0d\u4fe1\u7531\u4f60\uff0c\u8fd9\u53ef\u662f\u4e2a\u597d\u6d88\u606f\u3002\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u4f60\u4e0d\u9700\u8981\u6210\u4e3a\u4ec0\u4e48\u6587\u6848\u5fcd\u8005\u6765\u53d1\u5e03\u5e7f\u544a\u6216\u767b\u9646\u9875\u9762\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u76f8\u540c\u7684\u57fa\u672c\u6d88\u606f\uff0c\u7528\u4e00\u4e9b\u4e0d\u540c\u7684\u516c\u5f0f\u91cd\u65b0\u7f16\u5199\u5b83\uff0c\u60a8\u6210\u529f\u7684\u51e0\u7387\u5c06\u663e\u8457\u63d0\u9ad8\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u50cfPortent\u7684\u6807\u9898\u751f\u6210\u5668\uff0cSumoMe\u7684\u6807\u9898\u751f\u6210\u5668\u548cCoSchedule\u7684\u6807\u9898\u5206\u6790\u5668\u7b49\u5f88\u68d2\u7684\u514d\u8d39\u5de5\u5177\u4f1a\u975e\u5e38\u6709\u7528\u3002\u5982\u679c\u4f60\u60f3\u6446\u8131\u4f60\u7684\u6807\u9898\uff0c\u8fd9\u91cc\u67095\u4e2a\u5730\u65b9\u53ef\u4ee5\u5f00\u59cb\u3002\u6700\u597d\u7684\u8425\u9500\u4eba\u5458\u6709\u65f6\u4e5f\u662f\u6700\u61d2\u7684\u3002\u56e0\u4e3a\u5f53\u4f60\u7684\u5ba2\u6237\u53ef\u4ee5\u4e3a\u4f60\u505a\u8fd9\u4e9b\u5de5\u4f5c\u7684\u65f6\u5019\uff0c\u4f60\u5c31\u6ca1\u6709\u5fc5\u8981\u505a\u65e0\u8c13\u7684\u5de5\u4f5c\u4e86\u3002\u4f8b\u5982\uff0c\u5c06\u4e00\u4f4d\u9ad8\u5174\u7684\u8ba2\u9605\u8005\u76f4\u63a5\u5f15\u7528\u7684\u201c\u4f60\u7684\u662f\u6211\u771f\u6b63\u8bfb\u8fc7\u7684\u552f\u4e00\u4e00\u4efd\u901a\u8baf\u201d\u66ff\u6362\u4e3a\u65b0\u7684\u767b\u5f55\u9875\u6807\u9898\uff0c\u4e3aLaura Roeder\u5e26\u6765\u4e8624.31%\u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u3002<\/p>\n<p>\u8bc1\u8a00\u4f5c\u4e3a\u4e00\u79cd\u98ce\u9669\u9006\u8f6c\uff0c\u901a\u8fc7\u4f7f\u7528\u72ec\u7acb\u7684\u7b2c\u4e09\u65b9\u6765\u4ecb\u7ecd\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\uff0c\u589e\u52a0\u58f0\u660e\u7684\u53ef\u4fe1\u5ea6\u3002\u591a\u5e74\u524d\uff0cBasecamp(\u524d\u8eab\u4e3a37Signals)\u5728\u4e3a\u4ed6\u4eec\u7684\u9ad8\u5c42\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4ea7\u54c1\u8fd0\u884c\u8f6c\u6362\u6d4b\u8bd5\u65f6\u53d1\u73b0\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u4ed6\u4eec\u628a\u4ed6\u4eec\u7684\u6807\u51c6\u3001\u8f6f\u4ef6\u529f\u80fd\/\u5229\u76ca\u9a71\u52a8\u7684\u767b\u9646\u9875\u9762\u6362\u6210\u4e86\u4e00\u4e2a\u771f\u5b9e\u5ba2\u6237\u7684\u5e72\u51c0\u5f62\u8c61\uff0c\u540e\u9762\u662f\u4e00\u4e2a\u76f4\u63a5\u5f15\u7528\u7684\u6807\u9898\uff0c\u603b\u7ed3\u4e86\u5979\u7684\u516c\u53f8\u83b7\u5f97\u7684\u4e3b\u8981\u5229\u76ca\u3002<\/p>\n<p>\u7ed3\u679c\u5462?102.5%\u7684\u8f6c\u5316\u7387\u63d0\u5347\u3002<\/p>\n<p>(\u56fe\u7247\u6765\u6e90)\u4f60\u53ef\u4ee5\u4ece\u4e0e\u5ba2\u6237\u7684\u5b9e\u9645\u4ea4\u8c08\u4e2d\u83b7\u5f97\u8bc1\u660e\u4fe1\u606f\uff0c\u4e86\u89e3(a)\u4ed6\u4eec\u7684\u65e5\u5e38\u76ee\u6807\u6216\u613f\u671b\u662f\u4ec0\u4e48\uff0c\u7136\u540e(b)\u68c0\u67e5\u963b\u788d\u4ed6\u4eec\u5b9e\u73b0\u4e0a\u8ff0\u76ee\u6807\u7684\u95ee\u9898\u6216\u75db\u70b9\u3002\u4f46\u6709\u65f6\u5f88\u96be(\u6216\u51e0\u4e4e\u4e0d\u53ef\u80fd)\u4e0e\u5ba2\u6237\u8c08\u8bba\u4ed6\u4eec\u7684\u95ee\u9898\u3002\u4ed6\u4eec\u53ef\u80fd\u8fc7\u4e8e\u654f\u611f\u6216\u9690\u79c1\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u6211\u6700\u559c\u6b22\u7684\u6807\u9898\u8bc1\u660e\u4f8b\u5b50\u7684\u6765\u6e90\uff0c\u8fd9\u6b21\u6765\u81eaCopyhackers\u7684Joanna\u3002\u4e0e\u90a3\u4e9b\u53ef\u80fd\u8fd8\u4e0d\u613f\u627f\u8ba4\u81ea\u5df1\u9157\u9152\u6216\u6ee5\u7528\u836f\u7269\u7684\u4eba\u4ea4\u8c08\u662f\u76f8\u5f53\u56f0\u96be\u7684\u3002\u56e0\u6b64\uff0c\u4e54\u5b89\u5a1c\u5728\u4e9a\u9a6c\u900a\u4e0a\u6d4f\u89c8\u4e86\u5ba2\u6237\u7684\u8bc4\u8bba\uff0c\u6700\u7ec8\u627e\u5230\u4e86\u4e00\u4e2a\u5b8c\u7f8e\u7684\u6807\u9898\u53d8\u4f53\u3002\u4ed6\u4eec\u4ece\u201c\u4f60\u7684\u763e\u5230\u6b64\u7ed3\u675f\u201d\u6362\u5230\u4e86\u65b0\u7684\u6807\u9898\u662f\u201c\u5982\u679c\u4f60\u8ba4\u4e3a\u4f60\u9700\u8981\u6212\u6bd2\u6240\uff0c\u4f60\u5c31\u9700\u8981\u3002\u201d\u4ed6\u4eec\u7684\u70b9\u51fb\u7387\u589e\u52a0\u4e86400%\uff0c\u7ebf\u7d22\u4e5f\u589e\u52a0\u4e8620%\u3002<\/p>\n<p>(\u56fe\u7247\u6765\u6e90)<\/p>\n<p>\u6807\u9898\u516c\u5f0f#2:The Cliffhanger<\/p>\n<p>Buffer\u5206\u6790\u4e86\u4e00\u4e9b\u6700\u6d41\u884c\u7684\u5355\u8bcd\u548c\u77ed\u8bed\uff0c\u8fd9\u4e9b\u5355\u8bcd\u548c\u77ed\u8bed\u5728\u4e00\u4e9b\u8868\u73b0\u6700\u597d\u7684\u6807\u9898\u4e2d\u53cd\u590d\u51fa\u73b0\u3002<\/p>\n<p>\u60a8\u53ef\u80fd\u8ba4\u4e3a\u201cHow To\u201d\u6216\u4e00\u4e9b\u5217\u8868\u53d8\u4f53\u662f\u6700\u6d41\u884c\u7684\u77ed\u8bed\u3002\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64(\u6211\u4eec\u7a0d\u540e\u4f1a\u8bb2\u5230)\u3002\u76f8\u53cd\uff0c\u5728\u8fd9\u4e9b\u75c5\u6bd2\u6807\u9898\u4e2d\u6700\u6d41\u884c\u7684\u77ed\u8bed\u662f:\u201c\u8fd9\u662f\u201d<\/p>\n<p>\u662f\u7684\u3002\u5947\u602a,\u5bf9\u5417?<\/p>\n<p>\u5f53\u4f60\u771f\u6b63\u505c\u4e0b\u6765\u601d\u8003\u65f6\uff0c\u5c31\u4e0d\u4f1a\u90a3\u4e48\u591a\u4e86\u3002\u90a3\u4e2a\u77ed\u8bed\u6697\u793a\u6216\u6697\u793a\u5c06\u8981\u53d1\u751f\u7684\u4e8b\u60c5\u3002\u5b83\u662f\u9017\u4eba\u7684\uff0c\u62c9\u5f00\u5e55\u5e03\u53ea\u7ed9\u4f60\u4e00\u4e2a\u6837\u672c(\u4f46\u53c8\u6ca1\u6709\u900f\u9732\u6574\u4e2a\u60c5\u8282)\u3002<\/p>\n<p><p>\u60ac\u5ff5\u5f80\u5f80\u662f\u70b9\u51fb\u7387\u6700\u9ad8\u7684\u6807\u9898\u4e4b\u4e00(\u4ee5\u4e00\u79cd\u597d\u7684\u65b9\u5f0f)\uff0c\u88abBuzzFeed\u7b49\u793e\u4ea4\u5206\u4eab\u4e13\u5bb6\u5e7f\u6cdb\u4f7f\u7528\u3002\u4f8b\u5982\uff0c\u8fd9\u662f\u6211\u6700\u559c\u6b22\u7684\u4e00\u4e2a:\u201c\u8fd9\u5f20\u4ee4\u4eba\u60ca\u53f9\u7684\u51fa\u751f\u7167\u7247\u6355\u6349\u5230\u4e86\u6bcf8\u4e07\u4eba\u4e2d\u4e0d\u52301\u4eba\u4f1a\u53d1\u751f\u7684\u4e8b\u60c5\u3002\u201d\u6700\u597d\u7684\u6807\u9898\u5f80\u5f80\u4e5f\u662f\u6700\u5177\u4f53\u7684\uff0c\u8fd9\u589e\u5f3a\u4e86\u771f\u5b9e\u6027\u548c\u9634\u8c0b\u6027\u3002\u52a0\u5165\u5927\u80c6\u7684\u8bed\u8a00\uff0c\u5982\u201c\u60ca\u4eba\u7684\u51fa\u751f\u7167\u7247\u201d\u548c\u201c\u53d1\u751f\u5728\u5c11\u4e8e\u201d\uff0c\u6709\u52a9\u4e8e\u52a0\u5f3a\u60ca\u559c\u7684\u5143\u7d20\uff0c\u8fd9\u662f\u4e00\u4e2a\u5b8c\u7f8e\u7684\u6a21\u5f0f\u4e2d\u65ad\uff0c\u4ee5\u505c\u6b62\u626b\u63cf\uff0c\u540c\u65f6\u5904\u7406\u8bfb\u8005\u7684\u8ddf\u8e2a\u3002\u6b64\u5916\uff0c\u52a0\u5165\u5b9a\u91cf\u6570\u5b57(\u6211\u4eec\u5c06\u5728\u4e0b\u4e00\u8282\u4e2d\u66f4\u8be6\u7ec6\u5730\u8ba8\u8bba)\uff0c\u5982\u201c\u5c0f\u4e8e1 \/ 80,000\u201d\uff0c\u4f7f\u8fd9\u4e2a\u6807\u9898\u96be\u4ee5\u6297\u62d2\u3002<\/p>\n<p>\u4e00\u4e2a\u66f4\u4e25\u8083\u7684\u4f8b\u5b50\u600e\u4e48\u6837?\u51e0\u5e74\u524d\uff0c\u8f6c\u5316\u7387\u4e13\u5bb6\u4e0eMoz(\u5f53\u65f6\u4ecd\u662fSEOmoz)\u5408\u4f5c\uff0c\u5f7b\u5e95\u91cd\u65b0\u8003\u8651\u4e00\u4e2a\u80fd\u5e26\u6765\u8d85\u8fc7100\u4e07\u7f8e\u5143\u65b0\u6536\u5165\u7684\u767b\u9646\u9875\u9762\u3002\u4ed6\u4eec\u505a\u7684\u4e00\u4e2a\u5173\u952e\u7684\u6539\u53d8\u662f\u6539\u53d8\u4e86\u6807\u9898\uff0c\u4ece\u4e00\u4e2a\u6807\u51c6\u7684\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u7c7b\u578b\u7684\u6807\u9898\u53d8\u6210\u4e86\u4e00\u4e2a\u4f18\u79c0\u7684\u6807\u9898:\u201c\u5f53eBay\u3001\u8fea\u58eb\u5c3c\u548c\u4e07\u8c6a\u9700\u8981SEO\u5e2e\u52a9\u65f6\uff0c\u4ed6\u4eec\u662f\u8fd9\u6837\u505a\u7684\u2026\u2026\u201d\u201c\u6293\u4f4f\u6210\u529f\u7684\u54c1\u724c\u7acb\u5373\u589e\u52a0\u8fd9\u4e2a\u6807\u9898\u7684\u53ef\u4fe1\u5ea6\uff0c\u540c\u65f6\u5728\u4f60\u7684\u8111\u6d77\u4e2d\u521b\u9020\u4e00\u4e2a\u5f00\u653e\u7684\u5faa\u73af\uff0c\u9700\u8981\u627e\u5230\u5982\u4f55\u6a21\u4eff\u8fd9\u4e9b\u6210\u529f\u7684\u54c1\u724c\u3002\u201d<\/p>\n<p>(\u56fe\u7247\u6765\u6e90)<\/p>\n<p>\u6807\u9898\u516c\u5f0f3:\u4ef7\u503c\u4e3b\u5f20<\/p>\n<p>\u4f60\u7684\u5c0f\u90e8\u4ef6\u7684\u5b58\u5728\u662f\u4e3a\u4e86\u89e3\u51b3\u95ee\u9898\u3002\u5b83\u53ef\u4ee5\u662f\u4e00\u4e2a\u8270\u96be\u7684\u76ee\u6807\uff0c\u6bd4\u5982\u5b58\u4e00\u7b14\u94b1\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e00\u4e2a\u6e29\u548c\u7684\u76ee\u6807\uff0c\u6bd4\u5982\u8ba9\u4eba\u4eec\u81ea\u6211\u611f\u89c9\u66f4\u597d\u3002\u65e0\u8bba\u54ea\u79cd\u65b9\u5f0f\uff0c\u5c06\u8fd9\u4e9b\u54c1\u8d28\u6216\u6700\u7ec8\u7ed3\u679c\u5c01\u88c5\u5728\u4e00\u4e2a\u5438\u5f15\u4eba\u7684\u6807\u9898\u4e2d\uff0c\u90fd\u53ef\u4ee5\u6bd4\u66f4\u901a\u7528\u7684\u6807\u9898\u63d0\u4f9b\u66f4\u597d\u7684\u7ed3\u679c\u3002\u4e54\u5b89\u5a1c\u79f0\u8fd9\u4e2a\u516c\u5f0f\u4e3a\u201c\u4ef7\u503c\u9053\u5177\u201d\uff0c\u56e0\u4e3a\u5b83\u201c\u63d0\u4f9b\u4e86\u72ec\u7279\u7684\u3001\u4ee4\u4eba\u975e\u5e38\u6e34\u671b\u7684\u4e1c\u897f\u201d\u3002\u8bc0\u7a8d\u662f(a)\u786e\u5b9a\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u6700\u770b\u91cd\u7684\u662f\u4ec0\u4e48\uff0c\u7136\u540e(b)\u5229\u7528\u4f60\u5982\u4f55\u6bd4\u4efb\u4f55\u5176\u4ed6\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u505a\u5f97\u66f4\u597d\/\u66f4\u5feb\/\u66f4\u72ec\u7279\u3002\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u6700\u597d\u65b9\u6cd5\u4e4b\u4e00\u662f\u4f7f\u7528\u4e00\u4e2a\u53ef\u9a8c\u8bc1\u7684\u6570\u5b57\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u65b0\u7684web 2.0(\u6216\u8005\u6211\u4eec\u5df2\u7ecf\u8fdb\u51653.0\u4e86\u5417?)\u8fd8\u8bb0\u5f97\u5965\u7f8e(Ogilvy)\u6700\u8457\u540d(\u4e5f\u662f\u6700\u6210\u529f)\u7684\u6807\u9898\u5417?\u4f8b\u5982\uff0c\u5728\u4e00\u9879\u9488\u5bf9\u7259\u533b\u76846\u4e2a\u4e0d\u540c\u7684PPC\u6807\u9898\u7684\u591a\u5143\u6d4b\u8bd5\u4e2d\uff0cMarketing trials\u627e\u5230\u4e86\u4e00\u4e2a\u80fd\u591f\u63d0\u534772.76%\u8f6c\u5316\u7387\u7684\u4f18\u80dc\u8005:\u201c\u7259\u533b\u8ba1\u5212\u6bcf\u67088.33\u7f8e\u5143\u3002\u201d\u63a5\u53d7\u62c5\u4fdd\u3002<\/p>\n<p>\u8425\u9500\u5b9e\u9a8c\u8fd8\u8fdb\u884c\u4e86\u53e6\u4e00\u4e2a\u6848\u4f8b\u7814\u7a76\uff0c\u5e2e\u52a9\u8bf4\u660e\u4e86\u6570\u5b57\u7684\u529b\u91cf\u3002\u518d\u6b21\uff0c\u4ed6\u4eec\u6d4b\u8bd5\u4e86\u8c37\u6b4c\u5e7f\u544a\u7684\u6807\u9898\u526f\u672c(\u5176\u4e2d\u4e3b\u4f53\u63cf\u8ff0\u548c\u5176\u4ed6\u4e00\u5207\u4fdd\u6301\u4e0d\u53d8)\u3002\u6807\u9898\u662f:<\/p>\n<p>\u3001\u201c\u4f60\u662f\u5341\u4ebf\u6587\u4ef6\u7684\u4e3b\u4eba\u548c\u6307\u6325\u5b98\u201d\u3001\u201c\u9ad8\u6548\u7684\u8bc9\u8bbc\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u201d\u3001\u201c\u6211\u4eec\u51fa\u552e\u4e0d\u516c\u5e73\u7684\u4f18\u52bf\u201d\u3002\u611f\u5174\u8da3\u5417?\u628a\u5230\u76ee\u524d\u4e3a\u6b62\u8ba8\u8bba\u8fc7\u7684\u4e00\u4e9b\u8bfe\u7a0b\u653e\u5728\u4e00\u8d77\uff0c\u53ea\u6709\u5176\u4e2d\u7684\u4e00\u4e2a\u6807\u9898\u7ed3\u5408\u4e86\u4e13\u4e00\u6027\u548c\u5b9a\u91cf\u7684\u6700\u7ec8\u7ed3\u679c\uff0c\u800c\u5176\u4ed6\u4e24\u4e2a\u7f3a\u4e4f\u7ed3\u679c\u7684\u8bc1\u636e\u3002<\/p>\n<p>(\u56fe\u7247\u6765\u6e90)\u7b2c\u4e00\u4e2a\u6807\u9898\u7684\u8868\u73b0\u6bd4\u6700\u5dee\u7684\u6807\u9898\u9ad8\u51fa\u4e86\u9ad8\u8fbe259%!\u53e6\u4e00\u79cd\u8ba9\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u6807\u9898\u4ece\u5176\u4ed6\u6807\u9898\u4e2d\u8131\u9896\u800c\u51fa\u7684\u65b9\u6cd5\u662f\u5ffd\u7565\u79ef\u6781\u7684\u597d\u5904\uff0c\u800c\u76f4\u63a5\u5173\u6ce8\u6d88\u6781\u7684\u597d\u5904\u3002Outbrain\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u5e2e\u52a9\u4eba\u4eec\u907f\u514d\u5916\u90e8\u5a01\u80c1\u6216\u7ea0\u6b63\u4ed6\u4eec\u53ef\u80fd\u72af\u7684\u5185\u90e8\u9519\u8bef\uff0c\u6bd4\u4f20\u9012\u79ef\u6781\u4fe1\u606f\u7684\u6548\u679c\u8981\u9ad8\u51fa60%\u3002\u4e0b\u9762\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d1f\u9762\u5e7f\u544a\u6807\u9898\u7684\u4f8b\u5b50\uff0c\u6765\u81eaHelen Edwards\u5173\u4e8e\u60c5\u611f\u5e7f\u544a\u7684\u5e16\u5b50:<\/p>\n<p>\u6807\u9898\u516c\u5f0f4:Listicle<\/p>\n<p>\u4f60\u770b\u5230\u4e86\u5417?<\/p>\n<p>\u56e0\u4e3a\u5927\u5bb6\u90fd\u559c\u6b22\u300236%\u7684\u4eba\u66f4\u559c\u6b22\u57fa\u4e8e\u5217\u8868\u7684\u6807\u9898\u3002\u65e0\u8bba\u662f\u4f5c\u4e3a\u53c2\u8003\u6307\u5357\u7684\u5927\u578b\u5c0f\u6284\uff0c\u8fd8\u662f\u627f\u8bfa\u4ece\u4f60\u6b63\u5728\u505a\u7684(\u6216\u6b63\u5728\u907f\u514d\u7684)\u4efb\u4f55\u4e8b\u60c5\u4e2d\u63d0\u4f9b\u65e0\u5c3d\u7684\u5a31\u4e50(\u548c\u5206\u6563\u6ce8\u610f\u529b)\u7684\u5927\u578b\u6709\u8da3\u7684\u6c47\u7f16\uff0c\u5217\u8868\u4e00\u76f4\u88ab\u8bc1\u660e\u662f\u53ef\u7528\u7684\u6700\u6d41\u884c\u7684\u6807\u9898\u516c\u5f0f\u9009\u9879\u4e4b\u4e00\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u6765\u81ea\u4e2a\u4eba\u7406\u8d22\u548c\u6295\u8d44\u7f51\u7ad9Motley Fool\u7684\u6559\u79d1\u4e66\u4e0a\u7684\u4f8b\u5b50:<\/p>\n<p>\u5bf9\u4e8e\u5199\u51fa\u6709\u6548\u7684\u57fa\u4e8e\u5217\u8868\u7684\u6807\u9898\u5e76\u4e0d\u964c\u751f\uff0c\u53ef\u4ee5\u5728Swiped\u4e0a\u67e5\u770b\u4ed6\u4eec\u7684\u4e00\u4e9b\u4f8b\u5b50\u3002<\/p>\n<p>\u4ed6\u4eec\u7684\u5927\u591a\u6570\u5217\u8868\u5e16\u5b50\u90fd\u662f\u5947\u6570\u3002\u4f8b\u5b50\u5305\u62ec:\u201c\u6539\u53d8\u4f60\u672a\u6765\u8d22\u52a1\u72b6\u51b5\u76845\u4e2a\u5173\u952e\u95ee\u9898\u201d\u201c\u5e2e\u52a9\u4f60\u5bcc\u6709\u9000\u4f11\u76843\u53ea\u80a1\u7968\u201d\u201c\u75289\u53ea\u575a\u5982\u78d0\u77f3\u7684\u80a1\u606f\u80a1\u6765\u4fdd\u969c\u4f60\u7684\u672a\u6765\u201d<\/p>\n<p>\u6839\u636eOutbrain(\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240)\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\uff0c\u5947\u6570\u7684\u6807\u9898\u6bd4\u5076\u6570\u7684\u6807\u9898\u8868\u73b0\u597d20%!<\/p>\n<p>\u8fd9\u8fd8\u4e0d\u662f\u5168\u90e8\u3002<\/p>\n<p>\u60a8\u4f1a\u6ce8\u610f\u5230\u524d\u9762\u7684\u793a\u4f8b\u4e5f\u4f7f\u7528\u4e86\u5192\u53f7\u3002\u6839\u636eOutbrain\u7684\u540c\u4e00\u9879\u7814\u7a76\uff0c\u5728\u6807\u9898\u4e2d\u5305\u542b\u5192\u53f7\u6216\u8fde\u5b57\u7b26\u610f\u5473\u77409%\u7684\u63d0\u5347\u3002<\/p>\n<p>Buffer\u559c\u6b22\u8fd9\u79cd\u65b9\u6cd5\uff0c\u901a\u5e38\u5728\u5e38\u89c4\u4e0a\u4f7f\u7528\u201c\u53cc\u91cd\u6253\u51fb\u201d(\u4e24\u4e2a\u6807\u9898)\u548c\u201cThe Amuse-Bouche\u201d(\u5217\u8868\u4e2d\u7684\u4e24\u4e2a\u9879\u76ee+\u5217\u8868):<\/p>\n<p>\u201c14\u4e2a\u9ad8\u7ea7\u63a8\u7279\u63d0\u793a:14\u4e2a\u4ece\u63a8\u7279\u4e2d\u83b7\u5f97\u6700\u5927\u6536\u76ca\u7684\u7b56\u7565\u201d\u201c\u7389\u7c73\u714e\u997c\u539f\u5219\u548c\u5176\u4ed6:12\u4e2a\u4ee4\u4eba\u96be\u5fd8\u7684\u3001\u53ef\u64cd\u4f5c\u7684\u548c\u6709\u7528\u7684\u65b0\u8425\u9500\u60f3\u6cd5\u201d\u6807\u9898\u516c\u5f0f5:\u201cHow-To\u201d\u6807\u9898\u4e0e\u201clisticle\u201d\u6807\u9898\u975e\u5e38\u76f8\u4f3c\uff0c\u6839\u636eConductor\u7684\u8c03\u67e5\uff0c\u201clisticle\u201d\u6807\u9898\u4ee517%\u7684\u6bd4\u4f8b\u6392\u5728\u6700\u53d7\u6b22\u8fce\u6807\u9898\u7684\u7b2c\u4e09\u4f4d\u3002<\/p>\n<p>\u8fd9\u4e5f\u662f\u6700\u53d7\u6b22\u8fce\u7684\u77ed\u8bed\u4e4b\u4e00\uff0c\u51fa\u73b0\u5728\u6700\u70ed\u95e8\u7684\u5934\u6761\u65b0\u95fb\u4e2d(\u5c31\u5728\u6263\u4eba\u5fc3\u5f26\u7684\u201cthis is\u201d\u540e\u9762)\u3002\u4f46\u662f\uff0c\u5c3d\u7ba1\u8fd9\u4e24\u4e2a\u795e\u5947\u7684\u5c0f\u5355\u8bcd\u5f88\u6d41\u884c\uff0c\u4f60\u4e5f\u4e0d\u5fc5\u592a\u4ece\u5b57\u9762\u4e0a\u7406\u89e3\u5b83\u3002\u6bd5\u7adf\uff0c\u201chow-to\u201d\u6807\u9898\u7684\u5173\u952e\u6210\u5206\u662f\u5411\u67d0\u4eba\u5c55\u793a\u5982\u4f55\u505a\u67d0\u4e8b\u3002\u8d5a\u5230\u66f4\u591a\u7684\u94b1\u3002\u5b58\u66f4\u591a\u7684\u94b1\u3002\u66f4\u5feb\u4e50\u3002\u611f\u89c9\u4e0d\u5230\u538b\u529b\u3002\u4f60\u6b63\u5728\u8be6\u7ec6\u63cf\u8ff0\u4ecea\u5230B\u7684\u4e00\u6b65\u4e00\u6b65\u7684\u8fc7\u7a0b(\u4e0d\u7ba1\u8fd9\u4e24\u4e2a\u8bcd\u662f\u5426\u51fa\u73b0)\u3002\u6211\u7684\u610f\u601d\u662f:Visual Website Optimizer\u6709\u4e00\u4e2a\u6848\u4f8b\u7814\u7a76\uff0c\u8be6\u7ec6\u63cf\u8ff0\u4e86\u6807\u9898\u7684\u6539\u53d8\u5982\u4f55\u5bfc\u81f490%\u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u3002\u4ed6\u4eec\u6d4b\u8bd5\u4e86\u8fd9\u56db\u4e2a\u9009\u9879\uff0c\u7b2c\u56db\u4e2a(\u4e5f\u662f\u6700\u5bb9\u6613\u7406\u89e3\u7684)\u540d\u5217\u524d\u8305:<\/p>\n<p>\u3002\u201c\u7f51\u7edc\u5e7f\u544a\u771f\u7ba1\u7528!\u201d\u201c\u5feb\u70b9\u88ab\u627e\u5230!\u201d\u201c\u4e3a\u60a8\u7684\u4f01\u4e1a\u521b\u5efa\u7f51\u9875\u201d<\/p>\n<p>(\u56fe\u7247\u6765\u6e90)\u5728\u53e6\u4e00\u9879\u7814\u7a76\u4e2d\uff0cMichael Aagaard, Unbounce\u7684\u9ad8\u7ea7\u8f6c\u6362\u4f18\u5316\u5e08\uff0c\u9488\u5bf9\u4e00\u4e2a\u5bf9\u7167\u6d4b\u8bd5\u4e86\u4e24\u4e2ahow-to &#8211; style\u6807\u9898:<\/p>\n<p>\u5bf9\u7167-\u201c\u70ed\u8877\u4e8e\u8d4c\u535a-\u6211\u4eec\u592a\u201d\u53d8\u4f531 -\u201c\u5728\u4f60\u7684\u8d4c\u6ce8\u4e0a\u8d5a\u66f4\u591a\u7684\u94b1-\u83b7\u5f97\u514d\u8d39\u7684\u8d4c\u535a\u63d0\u793a\u201d\u53d8\u4f532 -\u201c\u505c\u6b62\u5728\u4f60\u7684\u8d4c\u6ce8\u4e0a\u8d54\u94b1-\u83b7\u5f97\u6bcf\u65e5\u8d4c\u535a\u63d0\u793a\u201d\u8fd9\u4e24\u4e2a\u53d8\u4f53\u5f3a\u8c03\u4e0d\u540c\u7684\u4e1c\u897f(\u7b2c\u4e00\u4e2a\u662f\u6536\u76ca\uff0c\u7b2c\u4e8c\u4e2a\u662f\u89c4\u907f\u635f\u5931)\uff0c\u4f46\u4e24\u79cd\u6807\u9898\u683c\u5f0f\u7684\u8868\u73b0\u4ecd\u5206\u522b\u6bd4\u7b2c\u4e00\u79cd\u5bf9\u7167\u683c\u5f0f\u9ad8\u51fa41%\u548c11%\u3002<\/p>\n<p>(\u56fe\u7247\u6765\u6e90)<\/p>\n<p>\u4e0d\u540c\u4e8e\u4ec5\u4ec5\u63cf\u8ff0\u9759\u6001\u72b6\u6001(\u201c\u70ed\u8877\u4e8e\u8d4c\u535a\u201d)\uff0c\u4e0d\u540c\u7684\u6807\u9898\u627f\u8bfa\u6559\u7ed9\u4f60\u4e00\u4e9b\u4e1c\u897f\uff0c\u8ba9\u4f60\u53d8\u5f97\u66f4\u597d\u3002\u4e0e\u76f4\u89c9\u76f8\u53cd\uff0c\u6700\u6210\u529f\u7684\u5e7f\u544a\u5f80\u5f80\u9075\u5faa\u76f8\u540c\u7684\u5171\u540c\u4e3b\u9898\u6216\u6a21\u5f0f\u3002\u6807\u9898\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n<p>\u8ba9\u4f60\u7684\u5ba2\u6237\u4e3a\u4f60\u505a\u8fd9\u4e9b\u5de5\u4f5c\uff0c\u63d0\u4f9b\u5b8c\u7f8e\u7684\u8bc1\u660e\uff0c\u51c6\u786e\u5730\u89e3\u91ca\u4e3a\u4ec0\u4e48\u4f60\u662f\u7279\u522b\u7684\u3002\u6263\u4eba\u5fc3\u5f26\u7684\u60c5\u8282\u4f1a\u8ba9\u4eba\u7d27\u5f20\u4e0d\u5b89\uff0c\u968f\u65f6\u51c6\u5907\u4e86\u89e3\u66f4\u591a\u3002\u4ef7\u503c\u4e3b\u5f20\u6807\u9898\u6e05\u695a\u5730\u89e3\u91ca\u4e86\u4f60\u662f\u5982\u4f55\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5b8c\u7f8e\u5229\u76ca(\u6216\u907f\u514d\u635f\u5931)\u7684\u552f\u4e00\u9009\u62e9\u3002\u7528\u4e00\u4e2a\u597d\u7684\u4f20\u7edf\u5217\u8868\u6216\u201c\u5982\u4f55\u201d\u6807\u9898\u51e0\u4e4e\u6c38\u8fdc\u4e0d\u4f1a\u51fa\u9519\u3002\u4e0e\u5176\u6d6a\u8d39\u5927\u91cf\u7684\u65f6\u95f4\u5728\u4e00\u4e2a\u53ef\u80fd\u504f\u79bb\u76ee\u6807\u7684\u806a\u660e\u7684\u6807\u9898\u4e0a\uff0c\u4e0d\u5982\u4f7f\u7528\u4ee5\u4e0b\u4e94\u79cd\u4e45\u7ecf\u8003\u9a8c\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u4e3a\u4f60\u7684\u6210\u529f\u6253\u4e0b\u57fa\u7840\u3002Brad Smith\u662fCodeless\u7684\u521b\u59cb\u4eba\uff0c\u4e3aSaaS\u516c\u53f8\u63d0\u4f9b\u957f\u671f\u5185\u5bb9\u521b\u4f5c\u8005\u3002\u4ed6\u4eec\u7684\u4f5c\u54c1\u5728\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u3001\u300a\u5546\u4e1a\u5185\u5e55\u300b\u3001\u300aTheNextWeb\u300b\u3001\u300aShopify\u300b\u3001\u300aMoz\u300b\u3001\u300aUnbounce\u300b\u3001\u300aHubSpot\u300b\u3001\u300a\u641c\u7d22\u5f15\u64ce\u6742\u5fd7\u300b\u7b49\u6742\u5fd7\u4e0a\u520a\u767b\u8fc7\u3002<\/p>\n<p>\u770b\u5230\u5e03\u62c9\u5fb7\u53f2\u5bc6\u65af\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n<p>\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae065\u4e07\u5723\u8282\u95ee\u5019\u548c\u8bed\u5f55\u4e3a\u6240\u6709\u4f60\u7684\u8425\u9500\u9700\u8981<\/p>\n<p>\u56e0\u4e3a\u6ca1\u6709\u4ec0\u4e48\u6bd4\u76ef\u7740\u4e00\u4e2a\u7a7a\u767d\u7684\u5c4f\u5e55\u66f4\u53ef\u6015\u7684<\/p>\n<p>64\u65e0\u9648\u8bcd\u6ee5\u8c03\u7684\u8282\u65e5\u6587\u6848\u521b\u610f\u548c\u4f8b\u5b50<\/p>\n<p>\u8131\u9896\u800c\u51fa\u4ece\u901a\u7528\u7684\u8282\u65e5\u4fe1\u606f\u4e0e\u8fd964\u4e2a\u60f3\u6cd5\uff0c\u4f8b\u5b50\uff0c\u548c\u63d0\u793a\uff0c\u771f\u6b63\u7684\u8282\u65e5\u6587\u6848\u3002<\/p>\n<p>\u6211\u4eec\u7684\u9876\u7ea7\u63d0\u793a(\u548c\u4e00\u4e2a\u514d\u8d39\u7684\u6a21\u677f!)\u6765\u8d5a\u53d6\u9ad8\u8d28\u91cf\u7684\u5206\u6570\uff0c\u6293\u4f4f\u6ce8\u610f\u529b\uff0c\u6293\u4f4f\u70b9\u51fb\u3002<\/p>\n<p>\u8bc4\u8bba<\/p>\n<p>\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9996\u9875- Blog &#8211; 5\u4e2a\u9ad8\u8f6c\u5316\u7387\u767b\u9646\u9875\u6807\u9898\u7684\u8bc1\u660e\u516c\u5f0f \u60f3\u589e\u52a0\u767b\u9646\u9875\u7684\u8f6c\u5316\u7387\u5417?\u8bd5\u7740\u6539\u53d8\u6807\u9898\u3002 \u7684 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=896"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":2559,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/896\/revisions\/2559"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}