\u5bb6-\u535a\u5ba2-\u592a\u9633\u4e0b\u7684\u6bcf\u4e00\u4e2aPPC\u6307\u6807(+\u5982\u4f55\u63d0\u9ad8\u6bcf\u4e00\u4e2a)\u5982\u679c\u4f60\u4ece\u4e8b\u5e02\u573a\u8425\u9500\u3001\u5e7f\u544a\u6216\u4efb\u4f55\u4e0ePPC\u76f8\u5173\u7684\u5de5\u4f5c\uff0c\u4f60\u5f88\u53ef\u80fd\u5e76\u4e0d\u559c\u6b22\u6570\u5b66\u3002\u6211\u77e5\u9053\u8fd9\u5f88\u75af\u72c2\uff0c\u56e0\u4e3a\u6211\u4eec\u8981\u5904\u7406\u90a3\u4e48\u591a\u6570\u636e\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u6709\u5982\u6b64\u591a\u7684\u53d8\u91cf\uff0c\u5373\u4f7f\u662f\u6700\u7cbe\u660e\u7684\u6570\u5b57\u5947\u624d\u5728\u767b\u5f55\u5e73\u53f0\u65f6\u4e5f\u4f1a\u611f\u5230\u5934\u6655\u76ee\u7729\u3002<\/p>\n<\/p>\n
\u5e78\u8fd0\u7684\u662f\uff0c\u901a\u8fc7\u62a5\u544a\u4e2d\u663e\u793a\u7684\u6307\u6807\uff0c\u6211\u4eec\u5df2\u7ecf\u81ea\u52a8\u5b8c\u6210\u4e86\u8bb8\u591a\u8270\u96be\u7684\u5de5\u4f5c\u3002\u6211\u4eec\u8981\u505a\u7684\u5c31\u662f\uff0c\u77e5\u9053\u5b83\u4eec\u7684\u771f\u6b63\u542b\u4e49\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u6574\u7406\u4e86\u8fd9\u4e2a\u5b8c\u6574\u7684PPC\u6307\u6807\u6307\u5357\u3002\u5176\u4e2d\u5305\u62ec:<\/p>\n
\u5bf928\u4e2aPPC\u6307\u6807\u7684\u6613\u4e8e\u7406\u89e3\u7684\u5b9a\u4e49\u3002\u5177\u4f53\u5efa\u8bae\u5982\u4f55\u63d0\u9ad8\u6bcf\u4e00\u4e2a\u3002\u60a8\u9700\u8981\u786e\u5b9a\u54ea\u4e9b\u6307\u6807\u5bf9\u60a8\u6700\u91cd\u8981\u3002<\/p>\n
\u628a\u8fd9\u7bc7\u6587\u7ae0\u5f53\u4f5c\u4f60\u7684\u4e00\u7ad9\u5f0f\u5546\u5e97\uff0c\u50cf\u4e13\u4e1a\u4eba\u58eb\u4e00\u6837\u5904\u7406PPC\u6570\u636e\uff0c\u4e86\u89e3\u4f60\u9700\u8981\u7684\u6bcf\u4e00\u4e2a\u548c\u4efb\u4f55\u6307\u6807\u3002<\/p>\n
PPC\u6307\u6807\u76ee\u5f55<\/p>\n
\u70b9\u51fb\u6b64\u5904\u8df3\u8f6c\u5230\u672c\u6587\u4e2d\u7684\u6bcf\u4e2a\u6307\u6807\u3002<\/p>\n
\u5370\u8c61\u9876\u7ea7impr\u3002\u70b9\u51fb\u7387\u4ef7\u503c\/\u8f6c\u5316\u7387\u5e73\u5747CPM\u70b9\u51fb\u7387\u7edd\u5bf9\u6700\u9ad8\u8f6c\u5316\u7387\u6240\u6709\u8f6c\u5316\u7387\u5e73\u5747CPV\u8f6c\u5316\u7387\u641c\u7d22\u635f\u5931(\u6392\u540d)\u663e\u793a\u635f\u5931(\u6392\u540d)\u67e5\u770b\u8f6c\u6362\u6210\u672c\u641c\u7d22\u635f\u5931(\u9884\u7b97)\u663e\u793a\u635f\u5931(\u9884\u7b97)ROAS\u6bcf\u70b9\u51fb\u6210\u672c\u8f6c\u6362\u503c\u76f8\u5bf9\u70b9\u51fb\u7387\u65e0\u6548\u70b9\u51fb\u6bcf\u83b7\u53d6\u6210\u672c\u8f6c\u6362\u503c\/\u6210\u672c\u53ef\u89c6\u5370\u8c61\u7c98\u6027\u5370\u8c61\u4efd\u989d\u8f6c\u6362\u503c\/\u70b9\u51fb\u4e92\u52a8\u64ad\u653e\u89c6\u9891<\/p>\n
\u901a\u7528PPC\u6307\u6807<\/p>\n
\u5c31\u50cfPPC\u5e7f\u544a\u4e2d\u7684\u4efb\u4f55\u5185\u5bb9\u4e00\u6837\uff0c\u5e76\u975e\u6240\u6709\u53c2\u6570\u90fd\u662f\u5e73\u7b49\u7684\u3002\u6709\u4e9b\u6307\u6807\u5728\u4efb\u4f55\u6d3b\u52a8\u7c7b\u578b\u4e2d\u90fd\u5177\u6709\u8db3\u591f\u7684\u91cd\u8981\u6027\u3002\u770b\u770b\u8fd9\u4e9b\u201c\u9762\u5305\u548c\u9ec4\u6cb9\u201dPPC\u6307\u6807:\u5728\u7406\u89e3PPC\u53c2\u6570\u65f6\uff0c\u5370\u8c61\u662f\u6700\u5b8c\u7f8e\u7684\u8d77\u70b9\u3002\u65e0\u8bba\u4eba\u4eec\u662f\u5426\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\uff0c\u53ea\u8981\u4ed6\u4eec\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u5370\u8c61\u5c31\u4f1a\u88ab\u8ba1\u7b97\u5728\u5185\u3002\u5047\u8bbe\u4f60\u7684\u5e7f\u544a\u5728SERP\u4e0a\u663e\u793a\u5728\u8f83\u4f4e\u7684\u4f4d\u7f6e\u3002\u9664\u975e\u641c\u7d22\u8005\u5411\u4e0b\u6eda\u52a8\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u5426\u5219\u4f60\u4e0d\u4f1a\u6709\u4efb\u4f55\u5370\u8c61\u3002<\/p>\n
\u5370\u8c61\u901a\u5e38\u662f\u514d\u8d39\u7684\uff0c\u9664\u975e\u4f60\u9009\u62e9\u901a\u8fc7\u5370\u8c61\u800c\u4e0d\u662f\u70b9\u51fb\u4ed8\u8d39\u3002\u4f60\u4e5f\u53ef\u4ee5\u5bf9\u540c\u4e00\u4e2a\u4eba\u6709\u591a\u4e2a\u5370\u8c61\u3002\u201c\u5370\u8c61\u6709\u591a\u91cd\u8981?\u201d<\/p>\n
\u5370\u8c61\u53ef\u4ee5\u5728\u4efb\u4f55PPC\u60c5\u51b5\u4e0b\u8bf4\u660e\u95ee\u9898\u3002\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\u5427\uff0c\u5982\u679c\u4f60\u62e5\u6709\u8f83\u9ad8\u7684\u5370\u8c61\uff0c\u4f46\u5374\u62e5\u6709\u8f83\u4f4e\u7684\u70b9\u51fb\u7387\u6216\u8f6c\u5316\u7387\uff0c\u8fd9\u4fbf\u544a\u8bc9\u4f60\u4eba\u4eec\u5e76\u4e0d\u503e\u5411\u4e8e\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\uff0c\u4f60\u4fbf\u9700\u8981\u5b8c\u5584\u4f60\u7684\u5e7f\u544a\u526f\u672c\uff0c\u76ee\u6807\u5b9a\u4f4d\u6216\u5176\u5b83\u5185\u5bb9\u3002\u5370\u8c61\u7684\u4eae\u70b9\u5728\u4e8e\uff0c\u81f3\u5c11\uff0c\u4f60\u7684\u5e7f\u544a\u5438\u5f15\u4e86\u773c\u7403\uff0c\u63d0\u9ad8\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u5982\u679c\u4f60\u60f3\u589e\u52a0\u5370\u8c61\uff0c\u4f60\u53ef\u4ee5\u8fd9\u4e48\u505a:\u589e\u52a0\u9884\u7b97:\u4f60\u6709\u66f4\u591a\u7684\u9884\u7b97\uff0c\u4f60\u5c31\u80fd\u5728\u8c37\u6b4c\u5e7f\u544a\u62cd\u5356\u4e2d\u51fa\u4ef7\u66f4\u591a\u3002\u5982\u679c\u4f60\u7684\u9884\u7b97\u5f88\u4f4e\uff0c\u4f60\u7684\u70b9\u51fb\u91cf\u5c31\u4f1a\u5728\u4e00\u5929\u5185\u8fc5\u901f\u6d88\u8017\u6389\uff0c\u4f60\u5c31\u65e0\u6cd5\u7ee7\u7eed\u51fa\u4ef7(\u6216\u5c55\u793a)\u83b7\u5f97\u66f4\u591a\u5370\u8c61\u3002\u5728\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\u589e\u52a0\u9884\u7b97\u53ef\u4ee5\u8ba9\u4f60\u6bcf\u5929\u5e73\u8861\u51fa\u4ef7\uff0c\u83b7\u5f97\u5065\u5eb7\u7684\u5370\u8c61\u5206\u4eab\u3002\u4f7f\u7528\u5bbd\u6cdb\u5339\u914d\u7684\u5173\u952e\u5b57:\u5bf9\u4e8e\u641c\u7d22\u6d3b\u52a8\uff0c\u5c1d\u8bd5\u653e\u5bbd\u4f60\u7684\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\uff0c\u4ee5\u77ed\u8bed\u5339\u914d(\u751a\u81f3\u662f\u5bbd\u6cdb\u5339\u914d)\u4f5c\u4e3a\u53e6\u4e00\u4e2a\u65b9\u6cd5\u6765\u83b7\u5f97\u66f4\u591a\u5370\u8c61\u3002\u7531\u4e8e\u8f83\u677e\u6563\u7684\u5339\u914d\u7c7b\u578b\uff0c\u5982\u5bbd\u6cdb\u6216\u77ed\u8bed\uff0c\u5177\u6709\u5339\u914d\u66f4\u591a\u641c\u7d22\u7684\u7075\u6d3b\u6027\uff0c\u60a8\u5c06\u80fd\u591f\u5728SERP\u4e0a\u5411\u66f4\u591a\u7684\u4eba\u5c55\u793a\u3002\u6269\u5927\u76ee\u6807:\u8fd9\u9002\u7528\u4e8e\u6240\u6709\u7c7b\u578b\u7684\u6d3b\u52a8\uff0c\u4f46\u5f53\u6d89\u53ca\u5230\u83b7\u5f97\u66f4\u591a\u5370\u8c61\u65f6\uff0c\u6269\u5927\u5730\u70b9\u3001\u53d7\u4f17\u6216\u5176\u4ed6\u5f62\u5f0f\u7684\u76ee\u6807\u662f\u5fc5\u7136\u7684\u3002<\/p>\n
2\u3002\u70b9\u51fb\u7387(CTR)<\/p>\n
\u70b9\u51fb\u7387\u662f\u70b9\u51fb\u7387\u9664\u4ee5\u5370\u8c61\u3002\u522b\u62c5\u5fc3\uff0c\u8fd9\u4e2a\u5e73\u53f0\u4f1a\u5e2e\u4f60\u8ba1\u7b97\u7684!\u5b83\u662f\u4f60\u5438\u5f15\u7684\u70b9\u51fb\u7387\u4e0e\u4f60\u5c55\u793a\u7684\u5370\u8c61\u6570\u4e4b\u6bd4\u3002\u5b83\u4ee5\u767e\u5206\u6bd4\u7684\u5f62\u5f0f\u663e\u793a\uff0c\u5e76\u4e14\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u8d26\u6237\u548c\u5782\u76f4\u884c\u4e1a\u4e2d\u6709\u6240\u4e0d\u540c\u3002<\/p>\n
CTR\u544a\u8bc9\u4f60\u4f60\u7684\u5e7f\u544a\u6587\u6848\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u5f15\u8d77\u4e86\u89c2\u4f17\u7684\u5171\u9e23\u3002\u4e0e\u6211\u4eec\u4e0a\u9762\u7684\u4f8b\u5b50\u7c7b\u4f3c\uff0c\u5370\u8c61\u6570\u9ad8\u4f46\u70b9\u51fb\u7387\u4f4e\u8bf4\u660e\u4eba\u4eec\u4e0d\u4f1a\u5bf9\u4f60\u5448\u73b0\u7ed9\u4ed6\u4eec\u7684\u5e7f\u544a\u91c7\u53d6\u884c\u52a8\u3002\u201c\u70b9\u51fb\u7387\u6709\u591a\u91cd\u8981?\u201d<\/p>\n
\u4e0d\u4ec5\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u4e86\u89e3\u5e7f\u544a\u62f7\u8d1d\u548c\u76ee\u6807\u5b9a\u4f4d\u7684\u8868\u73b0\uff0c\u540c\u65f6\u4e5f\u662f\u5206\u914d\u8d28\u91cf\u5206\u6570\u7684\u4e09\u4e2a\u56e0\u7d20\u4e4b\u4e00\u3002\u7136\u800c\uff0c\u70b9\u51fb\u7387\u901a\u5e38\u4e0d\u592a\u597d\uff0c\u56e0\u4e3a\u5b83\u5e76\u4e0d\u603b\u662f\u7b49\u540c\u4e8e\u771f\u6b63\u7684\u8d5a\u94b1\u8f6c\u6362\u3002\u60f3\u60f3\u770b:\u5982\u679c\u4f60\u7684\u8f6c\u5316\u7387\u5f88\u9ad8\uff0c\u4f46\u70b9\u51fb\u7387\u5f88\u4f4e\uff0c\u4f60\u5c31\u5e94\u8be5\u63d0\u9ad8\u70b9\u51fb\u7387\u4ee5\u6700\u5927\u5316\u4f60\u7684\u8f6c\u5316\u7387!\u4ec0\u4e48\u662f\u597d\u7684\u70b9\u51fb\u7387?<\/p>\n
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\u5728\u8fd9\u91cc\u5b66\u4e60\u5982\u4f55\u83b7\u5f97\u4f60\u7684\u5370\u8c61\u5206\u4eab\u9985\u997c\u3002<\/p>\n
9\u3002\u6700\u4f73\u5370\u8c61\u7387\u548c\u7edd\u5bf9\u6700\u4f73\u5370\u8c61\u7387\u662f\u641c\u7d22\u5e7f\u544a\u6307\u6807\u3002\u8fd9\u4e24\u8005\u90fd\u662f\u57fa\u4e8e\u4f60\u7684\u5370\u8c61\u5206\u4eab\uff0c\u5e76\u4ee5\u767e\u5206\u6bd4\u7684\u5f62\u5f0f\u663e\u793a\u51fa\u6765\uff0c\u800c\u6539\u5584\u5b83\u4eec\u7684\u65b9\u6cd5\u4e0e\u5370\u8c61\u5206\u4eab\u662f\u76f8\u540c\u7684\u3002\u7136\u800c\uff0c\u5b83\u4eec\u5bf9\u4f60\u7684\u7ade\u4e89\u6d1e\u5bdf\u529b\u7684\u5f71\u54cd\u53ef\u80fd\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n
\u7684\u6700\u4f73\u5370\u8c61\u7387\u56de\u7b54\u4e86\u201c\u5728\u6240\u6709\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u7684\u65f6\u95f4\u4e2d\uff0c\u5b83\u4eec\u51fa\u73b0\u5728\u5e7f\u544a\u7ed3\u679c\u7684\u9876\u90e8(\u800c\u4e0d\u662f\u5728SERP\u7684\u5e95\u90e8)\u7684\u9891\u7387\u662f\u591a\u5c11?\u201d\u7edd\u5bf9\u6700\u4f73\u5370\u8c61\u7387\u56de\u7b54\u4e86\u201c\u5728\u6240\u6709\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u7684\u65f6\u95f4\u4e2d\uff0c\u5b83\u4eec\u51fa\u73b0\u5728\u9875\u9762\u7b2c\u4e00\u4e2a\u5e7f\u544a\u7684\u9891\u7387\u662f\u591a\u5c11?\u201d\u8fd9\u610f\u5473\u7740\u4f60\u7684\u5e7f\u544a\u662f\u641c\u7d22\u8005\u770b\u5230\u7684\u7b2c\u4e00\u4e2a\u4e1c\u897f\uff0c\u8fd9\u662f\u7406\u60f3\u7684\u3002<\/p>\n
\u5f53\u7136\uff0c\u8fd9\u4e24\u4e2a\u6307\u6807\u7684\u9ad8\u6bd4\u7387\u90fd\u5f88\u96be\u5b9e\u73b0\u3002\u6211\u5efa\u8bae\u5c06\u4f60\u7684\u6700\u9ad8\u5370\u8c61\u7387\u8bbe\u5b9a\u4e3a60-80%\uff0c\u7edd\u5bf9\u6700\u9ad8\u5370\u8c61\u7387\u8bbe\u5b9a\u4e3a20-30%\u3002\u4e0d\u8fc7\uff0c\u4f60\u72ec\u7279\u7684\u9700\u6c42\u53ef\u80fd\u4f1a\u6539\u53d8\u8fd9\u4e00\u70b9\u3002\u5bf9\u4e8e\u7a70\u4f60\u9762\u4e34\u7684\u7ade\u4e89\u8d8a\u6fc0\u70c8\uff0c\u4f60\u5c31\u8d8a\u96be\u83b7\u5f97\u9ad8\u7684\u5370\u8c61\u4efd\u989d\u6216\u5370\u8c61\u7387\u3002<\/p>\n
\u5916\u6269\u3002\u597d\u4e86\uff0c\u5370\u8c61\u5206\u4eab\u548c\u5370\u8c61\u7387\u544a\u8bc9\u6211\u4eec\u5e7f\u544a\u4f55\u65f6\u51fa\u73b0\u5728SERP\u4e0a\u3002\u4f46\u5982\u679c\u4ed6\u4eec\u4e0d\u8fd9\u4e48\u505a\u5462?\u4f60\u9519\u8fc7\u5370\u8c61\u7684\u539f\u56e0\u6709\u4e24\u4e2a:\u8981\u4e48\u662f\u4f60\u7684\u6392\u540d\u592a\u4f4e(\u641c\u7d22\u5370\u8c61\u4efd\u989d\u4f4e\u4e8e\u6392\u540d)\uff0c\u8981\u4e48\u662f\u4f60\u7684\u9884\u7b97\u592a\u4f4e(\u641c\u7d22\u5370\u8c61\u4efd\u989d\u4f4e\u4e8e\u9884\u7b97)\u3002\u5904\u7406\u540e\u8005\u66f4\u5bb9\u6613\u3001\u66f4\u5feb\u3002\u5f53\u7136\uff0c\u4f60\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u7ade\u9009\u9884\u7b97\uff0c\u4f46\u5982\u679c\u8fd9\u662f\u4e0d\u53ef\u884c\u7684\uff0c\u8c03\u6574\u4f60\u7684\u76ee\u6807\uff0c\u4f7f\u4f60\u7684\u9884\u7b97\u8fdb\u4e00\u6b65\u5ef6\u4f38\u3002\u5bf9\u4e8e\u524d\u8005\uff0c\u60a8\u53ef\u4ee5\u5148\u91cd\u65b0\u8bc4\u4f30\u60a8\u7684\u51fa\u4ef7\uff0c\u4f5c\u4e3a\u4e00\u79cd\u5feb\u901f\u89e3\u51b3\u65b9\u6cd5\u3002\u5f53\u4f60\u5728\u4efb\u4f55\u62cd\u5356\u4e2d\u8ba1\u7b97\u4f60\u7684\u6392\u540d\u65f6\uff0c\u4f60\u7684\u6700\u9ad8CPC\u51fa\u4ef7\u88ab\u8003\u8651\u5728\u5185\u3002\u4e3a\u4e86\u66f4\u957f\u671f\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u627e\u51fa\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\u4e2d\u53ef\u4ee5\u6539\u8fdb\u7684\u75db\u70b9\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u5b89\u6392\u4f60\u7684\u767b\u9646\u9875\u9762\u6216\u5237\u65b0\u4f60\u7684\u5e7f\u544a\u526f\u672c\u3002\u867d\u7136\u4f60\u5e94\u8be5\u4e3a\u6240\u6709\u7684\u6d3b\u52a8\u8bbe\u7f6e\u8f6c\u6362\u8ddf\u8e2a\uff0c\u4f46\u6211\u8981\u8bf4\u7684\u662f\uff0c\u8fd9\u4e9b\u6307\u6807\u901a\u5e38\u6700\u9002\u7528\u4e8e\u8d2d\u7269\u548c\u7535\u5b50\u5546\u52a1\u6d3b\u52a8\u3002<\/p>\n
12\u3002\u8f6c\u6362\u503c<\/p>\n
\u8f6c\u6362\u503c(convp . value)\u67e5\u770b\u6bcf\u4e2a\u8f6c\u6362\u7684\u503c\u7684\u548c\u662f\u8f6c\u6362\u7684\u8f6c\u6362\u503c\u7684\u548c\u3002\u628a\u8fd9\u770b\u4f5c\u662f\u8d28\u91cf\u91cd\u4e8e\u6570\u91cf\u7684\u8861\u91cf\u6807\u51c6\u3002\u6211\u4eec\u77e5\u90531000\u7f8e\u5143\u7684\u9886\u5148\u4f18\u52bf\u6bd45\u7f8e\u5143\u7684\u9886\u5148\u4f18\u52bf\u66f4\u6709\u4ef7\u503c\u3002\u8f6c\u6362\u503c\u5e2e\u52a9\u60a8\u7406\u89e3\u8f6c\u6362\u7684\u603b\u8d27\u5e01\u4ef7\u503c\u3002\u8fd9\u6837\uff0c\u5982\u679c\u4f60\u7684\u8f6c\u6362\u6570\u5b57\u5f88\u4f4e\uff0c\u4f46\u8f6c\u6362\u503c\u5f88\u9ad8\uff0c\u4f60\u4ecd\u7136\u505a\u5f97\u5f88\u597d!\u5f53\u7136\uff0c\u8fd9\u4e2a\u6307\u6807\u53ea\u6709\u5728\u8bbe\u7f6e\u8ddf\u8e2a\u65f6\u4e3a\u6bcf\u4e2a\u8f6c\u6362\u64cd\u4f5c\u8d4b\u503c\u65f6\u624d\u6709\u7528\u3002\u4e3a\u4e86\u6700\u5927\u5316\u60a8\u7684\u8f6c\u6362\u4ef7\u503c\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u4ece\u60a8\u7684\u5e10\u6237\u4e4b\u5916\u5f00\u59cb\u3002\u67e5\u770b\u4f60\u7684\u767b\u5f55\u9875\u9762\uff0c\u8bc4\u4f30\u4f60\u7684\u5ba2\u6237\u9009\u62e9\u7684\u8def\u5f84\u3002\u770b\u770b\u4f60\u662f\u5426\u53ef\u4ee5\u6dfb\u52a0\u6216\u5220\u9664\u4e00\u4e9b\u6b65\u9aa4\uff0c\u4ece\u800c\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u884c\u66f4\u6709\u5229\u53ef\u56fe\u7684\u8f6c\u6362\u884c\u4e3a\u3002<\/p>\n
13\u3002\u8f6c\u6362\u4ef7\u503c\/\u6210\u672c<\/p>\n
\u8fd9\u4e2a\u6307\u6807\u8ba1\u7b97\u4f60\u7684\u6295\u8d44\u56de\u62a5\u3002\u5b83\u7528\u4f60\u7684\u8f6c\u6362\u4ef7\u503c\u9664\u4ee5\u6240\u6709\u4ea4\u4e92\u7684\u603b\u6210\u672c\u3002\u8fd9\u4e00\u6307\u6807\u7740\u773c\u4e8e\u4f60\u7684\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u884c\u52a8\uff0c\u4ece\u800c\u7406\u89e3\u4f60\u7684\u6d88\u8d39\u4e0e\u4ed6\u4eec\u4e3a\u8fbe\u5230\u67d0\u4e2a\u6709\u4ef7\u503c\u7684\u884c\u52a8\u6240\u91c7\u53d6\u7684\u6b65\u9aa4\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8f83\u4f4e\u7684\u8f6c\u6362\u4ef7\u503c\/\u6210\u672c\u6570\u503c\u610f\u5473\u7740\u4f60\u80fd\u591f\u4ee5\u8f83\u4f4e\u7684\u6210\u672c\u4ece\u5e7f\u544a\u4e2d\u83b7\u5f97\u66f4\u591a\u6536\u76ca\u3002<\/p>\n
14\u3002\u8f6c\u6362\u503c\/\u70b9\u51fb\u91cf<\/p>\n
\u8f6c\u6362\u503c\u9664\u4ee5\u70b9\u51fb\u91cf\u9664\u4ee5\u4f60\u7684\u5e7f\u544a\u83b7\u5f97\u7684\u70b9\u51fb(\u6216\u4e92\u52a8)\u603b\u6570\u3002\u8c37\u6b4c\u5728\u8fd9\u4e2a\u5b9a\u4e49\u4e2d\u5305\u542b\u4e86\u4ea4\u4e92\u6027(\u5c3d\u7ba1\u70b9\u51fb\u5728\u540d\u79f0\u4e2d)\uff0c\u56e0\u4e3a\u4eba\u4eec\u53ef\u4ee5\u5728\u6ca1\u6709\u5230\u8fbe\u4f60\u7684\u767b\u9646\u9875\u9762\u7684\u60c5\u51b5\u4e0b\u70b9\u51fb\u6216\u53c2\u4e0e\u4f60\u7684\u5e7f\u544a\u7684\u90e8\u5206\u5185\u5bb9\u3002\u5728\u7406\u89e3\u5ba2\u6237\u65c5\u7a0b\u548c\u7528\u6237\u884c\u4e3a\u65f6\uff0c\u8fd9\u4e2a\u5ea6\u91cf\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002\u7136\u800c\uff0c\u4ece\u6027\u80fd\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5b83\u5e76\u4e0d\u80fd\u8bf4\u660e\u95ee\u9898\uff0c\u56e0\u4e3a\u5b83\u53ea\u5173\u6ce8\u8f6c\u5316\u7387\u548c\u4ea4\u4e92\u6027\u7684\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u5b9e\u9645\u7684\u70b9\u51fb\u548c\u8f6c\u5316\u7387\u3002<\/p>\n
15\u3002\u4ef7\u503c\/\u8f6c\u6362<\/p>\n
\u4e0d\u8981\u4e0e\u8f6c\u6362\u503c\u6df7\u6dc6\uff0c\u4ef7\u503c\u9ad8\u4e8e\u8f6c\u6362\u63d0\u4f9b\u7684\u662f\u8f6c\u6362\u4ef7\u503c\u7684\u5e73\u5747\u503c\u3002\u7136\u800c\uff0c\u8f6c\u6362\u503c\uff0c\u770b\u7684\u662f\u603b\u7684\u8f6c\u6362\u503c\u3002\u8fd9\u4e2a\u6307\u6807\u662f\u4e00\u4e2a\u7b80\u5355\u3001\u5feb\u901f\u7684\u8861\u91cf\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u4e00\u4e2a\u4eba\u7684\u8f6c\u6362\u503c\u591a\u5c11\u94b1\u3002<\/p>\n
16\u3002\u6240\u6709\u8f6c\u6362\u90fd\u503c\u5f97\u5728\u8fd9\u4e00\u8282\u4e2d\u63d0\u5230\uff0c\u56e0\u4e3a\u5b83\u7ecf\u5e38\u4e0e\u8f6c\u6362\u5217\u6df7\u6dc6\u3002\u9700\u8981\u6f84\u6e05\u7684\u662f\uff0c\u6240\u6709\u8f6c\u6362\u90fd\u4f1a\u663e\u793a\u60a8\u53ef\u80fd\u6b63\u5728\u8ddf\u8e2a\u7684\u6bcf\u4e2a\u64cd\u4f5c\uff0c\u5373\u4f7f\u60a8\u9009\u62e9\u4e0d\u5c06\u5b83\u4eec\u5305\u542b\u5728\u6807\u51c6\u8f6c\u6362\u5217\u4e2d\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u4e00\u4e2a\u4e24\u6b65\u7684\u8868\u5355\uff0c\u60a8\u53ef\u80fd\u53ea\u628a\u7b2c\u4e8c\u6b65\u7b97\u4f5c\u771f\u6b63\u7684\u8f6c\u6362\u3002\u4f46\u662f\uff0c\u60a8\u5c06\u80fd\u591f\u770b\u5230\u5728\u6240\u6709\u8f6c\u6362\u4e0b\u7b2c\u4e00\u6b65\u5b8c\u6210\u7684\u6570\u91cf\u3002<\/p>\n<\/p>\n
\u663e\u793a\u548cvid<\/p>\n
\u641c\u7d22\u5e76\u4e0d\u662f\u552f\u4e00\u4e00\u79cd\u83b7\u5f97\u81ea\u5df1\u6307\u6807\u7c7b\u522b\u7684\u5e7f\u544a\u7c7b\u578b\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u9700\u8981\u719f\u6089\u7684\u7279\u5b9a\u4e8e\u663e\u793a\u7684\u6307\u6807\u300217 – 18<\/p>\n
\u3002\u663e\u793a\u4e22\u5931\u7684\u5370\u8c61\u5171\u4eab<\/p>\n
\u663e\u793a\u4e22\u5931\u7684\u5370\u8c61\u5171\u4eab(\u7b49\u7ea7)\u548c\u663e\u793a\u4e22\u5931\u7684\u5370\u8c61\u5171\u4eab(\u9884\u7b97)<\/p>\n
\u8fd9\u4e24\u4e2a\u5ea6\u91cf\u7684\u57fa\u7840\u4e0e\u641c\u7d22\u4e2d\u7684\u76f8\u540c\u3002\u5b83\u4eec\u4f1a\u544a\u8bc9\u4f60\uff0c\u4f60\u9519\u8fc7\u7684\u5c55\u793a\u6216\u89c6\u9891\u5e7f\u544a\u5370\u8c61\u6709\u591a\u5c11\u662f\u7531\u4e8e\u6392\u540d\u6216\u9884\u7b97\u7684\u7f3a\u4e4f\u3002\u867d\u7136\u63d0\u9ad8\u9884\u7b97\u5e76\u4e0d\u603b\u662f\u53ef\u884c\u7684\uff0c\u4f46\u663e\u793a\u5e7f\u544a\u7684\u597d\u5904\u5728\u4e8e\uff0c\u5b83\u4eec\u62e5\u6709\u6bd4\u641c\u7d22\u5e7f\u544a\u66f4\u591a\u7684\u76ee\u6807\u53d8\u91cf\uff0c\u4ece\u800c\u66f4\u5bb9\u6613\u63d0\u9ad8\u4f60\u7684\u6392\u540d\u3002\u4e3a\u4e86\u6539\u5584\u4f60\u4e22\u5931\u7684\u5c55\u793a\u5370\u8c61\u4efd\u989d\uff0c\u8bd5\u7740\u9002\u5e94\u7ade\u4e89\u4e0d\u90a3\u4e48\u6fc0\u70c8\u7684\u89c2\u4f17\u6216\u6539\u53d8\u4f60\u7684\u5e7f\u544a\u521b\u610f\u3002\u8fd9\u91cc\u6709\u9488\u5bf9\u53d7\u4f17\u7684\u5efa\u8bae\u3002<\/p>\n
19\u3002\u76f8\u5bf9\u70b9\u51fb\u7387(<\/p>\n
):\u5982\u679c\u4f60\u5904\u5728\u4e00\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u9886\u57df\uff0c\u8fd9\u4e2a\u6307\u6807\u5f88\u9002\u5408\u4f60\u3002\u4f60\u7684\u76f8\u5bf9CTR\u544a\u8bc9\u4f60\u663e\u793a\u6216\u89c6\u9891\u5e7f\u544a\u7684CTR\u4e0e\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u7684\u5173\u7cfb\u3002<\/p>\n
20\u3002\u4f60\u7684\u53ef\u89c6\u5370\u8c61\u6307\u6807\u544a\u8bc9\u4f60\u4f60\u7684\u663e\u793a\u6216\u89c6\u9891\u5e7f\u544a\u88ab\u89c6\u4e3a\u201c\u53ef\u89c6\u201d\u7684\u6b21\u6570\uff0c\u8fd9\u610f\u5473\u7740\u8d85\u8fc750%\u7684\u5e7f\u544a\u88ab\u89c2\u770b\u8d85\u8fc71\u79d2\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u4f60\u7684\u5e7f\u544a\u662f\u5426\u771f\u7684\u6709\u4eba\u770b\u3002<\/p>\n
21\u3002\u89c6\u9891\u64ad\u653e\u5230:25%\uff0c50%\uff0c75%\uff0c100%<\/p>\n
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