\u8c37\u6b4c\u5e7f\u544a\u8d28\u91cf\u8bc4\u5206\u57282022\u5e74\u8fd8\u91cd\u8981\u5417?<\/p>\n
\u73b0\u5728\uff0c\u5728\u60a8\u5f00\u59cb\u75af\u72c2\u641c\u7d22\u8c37\u6b4c\u5220\u9664\u8be5\u6307\u6807\u7684\u516c\u544a\u4e4b\u524d\uff0c\u60a8\u53ef\u4ee5\u677e\u4e00\u53e3\u6c14\uff0c\u56e0\u4e3aaccount\u4e2d\u4ecd\u7136\u5b58\u5728Quality Score\u3002\u4f46\u5b83\u8fd8\u76f8\u5173\u5417?<\/p>\n
\u8d28\u91cf\u8bc4\u5206\u4e00\u76f4\u88ab\u8ba4\u4e3a\u662f\u8c37\u6b4c\u5e7f\u544a\u4e2d\u6700\u96be\u4ee5\u6349\u6478\u7684\u6027\u80fd\u6307\u6807\u4e4b\u4e00\u3002\u968f\u7740\u8c37\u6b4c\u4e2d\u6240\u6709\u7684\u81ea\u52a8\u5316\u53d8\u5316\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u4e00\u6bb5\u65f6\u95f4\u6ca1\u6709\u542c\u5230\u5173\u4e8e\u8fd9\u4e2a\u6307\u6807\u7684\u592a\u591a\u6d88\u606f\u4e86(\u4ee5\u53ca\u4f60\u53ef\u4ee5\u624b\u52a8\u63a7\u5236\u5b83)\u3002\u4f46\u8fd9\u662f\u5426\u610f\u5473\u7740\u5b83\u4e0d\u518d\u91cd\u8981?\u6211\u5192\u9669\u8fdb\u5165PPC\u793e\u533a\u53bb\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898(\u5f53\u7136\uff0c\u6211\u6709\u81ea\u5df1\u7684\u89c2\u70b9)\uff0c\u5e76\u5bf9\u6211\u7684\u53d1\u73b0\u611f\u5230\u975e\u5e38\u60ca\u8bb6\u3002\u6240\u4ee5\uff0c\u7ee7\u7eed\u5f80\u4e0b\u8bfb\uff0c\u770b\u770b\u8d28\u91cf\u8bc4\u5206\u57282022\u5e74\u662f\u5426\u4ecd\u7136\u91cd\u8981!\u4f46\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u7b80\u5355\u56de\u987e\u4e00\u4e0b\u3002<\/p>\n
\u4ec0\u4e48\u662f\u8d28\u91cf\u8bc4\u5206?\u5728\u6211\u4eec\u5f00\u59cb\u9884\u6d4b\u8d28\u91cf\u5206\u6570\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u56de\u987e\u4e00\u4e0b\u4ec0\u4e48\u662f\u4e00\u4e2a\u597d\u7684\u8d28\u91cf\u5206\u6570\u3002\u8d28\u91cf\u8bc4\u5206\u6709\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\u2014\u2014\u53ea\u5728\u5173\u952e\u5b57\u7ea7\u522b\u5206\u914d:<\/p>\n
\u5e7f\u544a\u76f8\u5173\u6027:\u4f60\u7684\u5e7f\u544a\u4e0e\u641c\u7d22\u67e5\u8be2\u7684\u5339\u914d\u7a0b\u5ea6\u3002\u6240\u4ee5\uff0c\u8c37\u6b4c\u4f1a\u5728\u4f60\u7684\u5e7f\u544a\u6587\u6848\u4e2d\u5bfb\u627e\u4f60\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u5206\u6570\u6700\u7b80\u5355\u7684\u201c\u7b2c\u4e00\u6b65\u201d\uff0c\u56e0\u4e3a\u4f60\u53ef\u4ee5\u63a7\u5236\u4f60\u7684\u62f7\u8d1d\u3002\u9884\u671f\u70b9\u51fb\u7387(ECTR):\u8c37\u6b4c\u6839\u636e\u67e5\u8be2\u610f\u56fe\u4e0e\u5e7f\u544a\u7684\u5339\u914d\u7a0b\u5ea6\u548c\u5386\u53f2CTR\u6570\u636e\u6765\u786e\u5b9a\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u53ef\u80fd\u6027\u3002\u6211\u8ba4\u4e3a\u8fd9\u662f\u8d28\u91cf\u8bc4\u5206\u4e2d\u6700\u96be\u6539\u8fdb\u7684\u90e8\u5206\uff0c\u56e0\u4e3a\u5b83\u53d6\u51b3\u4e8e\u8c37\u6b4c\u5bf9\u7528\u6237\u70b9\u51fb\u53ef\u80fd\u6027\u7684\u9884\u6d4b\uff0c\u6240\u4ee5\u4f60\u65e0\u6cd5\u63a7\u5236\u8fd9\u4e00\u70b9\u3002\u767b\u9646\u9875\u9762\u4f53\u9a8c:\u4f60\u7684\u767b\u9646\u9875\u9762\u5bf9\u641c\u7d22\u8005\u6709\u591a\u53cb\u597d\u548c\u76f8\u5173\u6027\u3002\u8c37\u6b4c\u5c06\u6839\u636e\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u3001\u9875\u9762\u4e0a\u7684\u5173\u952e\u5b57\u3001\u76f8\u5173\u6027\u7b49\u90e8\u5206\u5bf9\u60a8\u8fdb\u884c\u8bc4\u5206\u3002\u6839\u636e\u4f60\u7684\u8d44\u6e90\uff0c\u8fd9\u53ef\u4ee5\u88ab\u8ba4\u4e3a\u662f\u5f88\u5bb9\u6613\u6539\u8fdb\u7684\uff0c\u56e0\u4e3a\u4f60\u53ef\u4ee5\u8df3\u5230\u81ea\u5df1\u7684\u7f51\u7ad9\uff0c\u5bf9\u526f\u672c\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n
\u8c37\u6b4c\u5c06\u8fd9\u4e09\u4e2a\u56e0\u7d20\u7f16\u8bd1\u4e3a1\u523010\u7684\u5206\u6570(1\u8868\u793a\u6700\u5dee\uff0c10\u8868\u793a\u6700\u597d)\u3002\u7531\u4e8e\u8c37\u6b4c\u7684\u7ba1\u7406\u975e\u5e38\u4e25\u683c\uff0c\u6211\u901a\u5e38\u8ba4\u4e3a7\u5206\u53ca\u4ee5\u4e0a\u7684\u5206\u6570\u662f\u975e\u5e38\u68d2\u7684\uff0c4-6\u5206\u662f\u4e0d\u9519\u7684\uff0c4\u5206\u4ee5\u4e0b\u7684\u5206\u6570\u6709\u63d0\u9ad8\u7684\u7a7a\u95f4\u3002<\/p>\n
\u8d28\u91cf\u8bc4\u5206\u5982\u4f55\u5de5\u4f5c?<\/p>\n
\u8d28\u91cf\u8bc4\u5206\u5f71\u54cd\u60a8\u7684\u6027\u80fd\uff0c\u56e0\u4e3a\u5b83\u5e2e\u52a9\u8c37\u6b4c\u786e\u5b9a\u60a8\u7684\u5e7f\u544a\u6392\u540d\u3002\u4f60\u7684\u5e7f\u544a\u6392\u540d\u662f\u4f60\u7684\u6700\u9ad8CPC\u51fa\u4ef7x\u8d28\u91cf\u5206\u6570\u3002\u6240\u4ee5\uff0c\u5982\u679c\u4f60\u51fa\u4ef7\u9ad8\u6602\uff0c\u4f46\u4ecd\u7136\u770b\u5230\u4f60\u7684\u6700\u9ad8\u548c\u7edd\u5bf9\u6700\u9ad8\u5370\u8c61\u7387\u6216\u5370\u8c61\u4efd\u989d\u56e0\u6392\u540d\u6307\u6807\u800c\u4e0b\u964d\uff0c\u6211\u6253\u8d4c\u4f60\u7684\u5173\u952e\u8bcd\u8d28\u91cf\u8bc4\u5206\u662f\u7f6a\u9b41\u7978\u9996\u3002\u597d\u5427\uff0c\u6211\u627f\u8ba4\uff0c\u4f5c\u4e3a\u4e00\u540dPPC\u987e\u95ee\uff0c\u6211\u559c\u6b22\u5531\u53cd\u8c03\uff0c\u56e0\u4e3a\u6211\u4e2a\u4eba\u53cd\u5bf9Quality Score\u3002\u6709\u51e0\u4e2a\u539f\u56e0:<\/p>\n
\u5b83\u5f88\u96be\u63a7\u5236\u548c\u6539\u8fdb\uff0c\u56e0\u4e3a\u5b83\u662f\u57fa\u4e8e\u8c37\u6b4c\u7684\u7b97\u6cd5\u5224\u65ad\u3002\u8c37\u6b4c\u5e76\u6ca1\u6709\u660e\u786e\u544a\u8bc9\u6211\u4eec\u5e7f\u544a\u6216\u767b\u9646\u9875\u9762\u4e2d\u54ea\u4e9b\u5185\u5bb9\u5bfc\u81f4\u4e86\u4f4e\u5206\u3002<\/p>\n
2\u3002\u53ea\u9002\u7528\u4e8e\u641c\u7d22<\/p>\n
\u8d28\u91cf\u8bc4\u5206\u53ea\u9002\u7528\u4e8e\u6807\u51c6\u7684\u641c\u7d22\u6d3b\u52a8\u3002\u4e3a\u4ec0\u4e48\u641c\u7d22\u5173\u952e\u5b57\u5e94\u8be5\u662f\u4e0e\u8fd9\u4e2aKPI\u76f8\u5173\u7684\u552f\u4e00\u5e10\u6237\u7ec4\u4ef6?\u968f\u7740\u8c37\u6b4c\u591a\u5e74\u6765\u7684\u53d1\u5c55\uff0c\u641c\u7d22\u6d3b\u52a8\u53ea\u662f\u663e\u793a\u6216\u89c6\u9891\u7b49\u5176\u4ed6\u91cd\u5a92\u4f53\u6d3b\u52a8\u7c7b\u578b\u7684\u6c6a\u6d0b\u5927\u6d77\u4e2d\u7684\u5c0f\u9c7c\u3002<\/p>\n
\u5bf9\u6211\u6765\u8bf4\uff0c\u8fd9\u8868\u660e\u8c37\u6b4c\u7684\u7b97\u6cd5\u5728\u5224\u65ad\u5176\u4ed6\u6d3b\u52a8\u7c7b\u578b\u65f6\u5b58\u5728\u4fe1\u606f\u7a7a\u767d\u3002<\/p>\n
3\u3002\u5b83\u5e76\u4e0d\u603b\u662f\u4e0e\u7ee9\u6548<\/p>\n
\u76f8\u5173\u3002\u6211\u89c1\u8fc7\u6709\u4eba\u56e0\u4e3a\u4f4e\u8d28\u91cf\u5206\u6570\u800c\u5927\u53d1\u96f7\u9706\uff0c\u800c\u4ed6\u4eec\u7684\u8d26\u6237\u672c\u6765\u72b6\u6001\u5f88\u597d\uff0c\u4e5f\u8fbe\u5230\u4e86\u76ee\u6807\u3002\u5982\u679c\u4f60\u80fd\u4ee5\u4f60\u60f3\u8981\u7684\u6210\u672c\u83b7\u5f97\u4f60\u60f3\u8981\u7684\u8f6c\u5316\u7387\uff0c\u8c01\u4f1a\u5728\u4e4e\u4f60\u7684\u8d28\u91cf\u5206\u6570\u662f\u5426\u4f4e\u5462?\u4f60\u6700\u4e0d\u60f3\u505a\u7684\u5c31\u662f\u4e3a\u4e86\u6ee1\u8db3\u4f60\u7684\u54c1\u8d28\u800c\u6539\u53d8\u4e00\u4e9b\u4e1c\u897f\uff0c\u4ece\u800c\u5931\u53bb\u51fa\u8272\u7684\u8868\u73b0\u5206\u6570\u5217\u3002<\/p>\n
\u201c\u7f3a\u5c11\u6570\u636e\u201d<\/p>\n
\u4f60\u4f1a\u5728\u4e0b\u9762\u7684\u622a\u56fe\u4e2d\u770b\u5230\uff0c\u8fd9\u4e9b\u5173\u952e\u5b57\u90fd\u6709\u7c7b\u4f3c\u7684\u6027\u80fd\u6307\u6807\u3002\u7136\u800c\uff0c\u8d28\u91cf\u8bc4\u5206\u6570\u636e\u5f80\u5f80\u7f3a\u5c11\u4e00\u4e9b\u5173\u952e\u5b57\uff0c\u6240\u4ee5\u8981\u8bc6\u522b6\u548c7\u4e4b\u95f4\u7684\u533a\u522b\uff0c\u4f60\u5c31\u5f97\u5206\u5934\u5de5\u4f5c\u4e86\u3002\u5728\u63a5\u4e0b\u6765\u7684\u4e09\u4e2a\u5173\u952e\u5b57\u4e2d\uff0c\u5b83\u4eec\u5f7c\u6b64\u975e\u5e38\u76f8\u4f3c\uff0c\u8fdb\u5165\u76f8\u540c\u7684\u767b\u5f55\u9875\u9762\uff0c\u4f46\u53ea\u6709\u4e00\u4e2a\u5f97\u5230\u201c\u4f4e\u8d28\u91cf\u5206\u6570\u201d\u72b6\u6001\u6807\u5fd7\uff0c\u800c\u5176\u4ed6\u7684\u90fd\u6709\u5f88\u5927\u7684\u4e0d\u540c\u7684\u5206\u6570\u3002<\/p>\n
\u8fd9\u662f\u8be5\u5e10\u6237\u4e2d\u8f6c\u6362\u6700\u9ad8\u7684\u5173\u952e\u5b57\u4e4b\u4e00\uff0c\u4f46\u5f97\u5206\u4ec5\u4e3a\u5e73\u5747\u6c34\u5e73\u3002<\/p>\n
4\u3002Above All PPC\u7684\u8c37\u6b4c\u5e7f\u544a\u7ecf\u7406Aaron Babaa\u4e5f\u4e0d\u60f3\u518d\u6d6a\u8d39\u65f6\u95f4\u76ef\u7740\u4e00\u4e2a\u6b66\u65ad\u7684\u6307\u6807\u3002\u5728\u4ed6\u7684\u6587\u7ae0\u300a\u8d28\u91cf\u8bc4\u5206\u5df2\u6b7b!\u300b\u4ed6\u63d0\u51fa\u4e86\u4e24\u70b9:\u201c\u673a\u5668\u4eba\u9a71\u52a8\u7684\u5206\u6570\u662f\u4e0d\u5b8c\u7f8e\u7684\u3002\u201dAaron\u5199\u9053\uff0c\u201c\u76f8\u5173\u6027\u548c\u767b\u9646\u9875\u9762\u4f53\u9a8c\u662f\u673a\u5668\u4eba\u9a71\u52a8\u7684\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u5b8c\u5168\u4f9d\u8d56\u8c37\u6b4c\u7684\u673a\u5668\u4eba\u6765\u786e\u5b9a\u6211\u4eec\u7684\u5e7f\u544a\u662f\u5426\u76f8\u5173\uff0c\u4ee5\u53ca\u6211\u4eec\u662f\u5426\u63d0\u4f9b\u4e86\u4ee4\u4eba\u6ee1\u610f\u7684\u767b\u5f55\u9875\u9762\u4f53\u9a8c\u3002\u8fd9\u4e2a\u7cfb\u7edf\u662f\u4e0d\u5b8c\u5584\u7684\u3002\u6211\u4eec\u77e5\u9053\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a\u6211\u4eec\u770b\u5230\u4e86\u8bb8\u591a\u8d28\u91cf\u5206\u6570\u8f83\u4f4e\u7684\u5e7f\u544a\uff0c\u4f46\u6548\u679c\u5374\u76f8\u53cd\u3002\u548c\u6211\u4e00\u6837\uff0cAaron\u4e5f\u770b\u5230\u8fc7\u8d28\u91cf\u5206\u6570\u5f88\u4f4e\u7684\u660e\u661f\u6d3b\u52a8:<\/p>\n
\u201c\u8d28\u91cf\u5206\u6570\u7684\u4f18\u5316\u7ecf\u5e38\u88ab\u8bc1\u660e\u662f\u5f92\u52b3\u7684\u3002\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e00\u4e9b\u5e10\u53f7\u62e5\u6709\u6781\u9ad8\u7684CTRs\uff0c\u975e\u5e38\u76f8\u5173\u7684\u5e7f\u544a\uff0c\u6f02\u4eae\u7684\u5173\u952e\u5b57\u4f18\u5316\u7684\u767b\u9646\u9875\u9762\uff0c\u4f46\u662f\u8d28\u91cf\u5206\u6570\u5374\u5f88\u7cdf\u7cd5\u3002\u6211\u4eec\u751a\u81f3\u770b\u5230\u6709\u54c1\u724c\u5173\u952e\u5b57(\u4e00\u4e2a\u5173\u952e\u5b57\u662f\u516c\u53f8\u7684\u540d\u5b57\uff0c\u4ec5\u6b64\u800c\u5df2)\u7684\u8d26\u6237\u8d28\u91cf\u5f97\u5206\u4e3a3\u5206\u3002<\/p>\n
\u7cfb\u7edf\u660e\u663e\u6709\u7f3a\u9677\u3002\u60f3\u5168\u9762\u4e86\u89e3\u5982\u4f55\u6539\u5584\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u5417?\u5c1d\u8bd5\u6211\u4eec\u7684\u514d\u8d39\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u8bc4\u5206\u5668\uff0c\u83b7\u5f97\u6570\u5c0f\u65f6\u7684\u5ba1\u8ba1\u610f\u89c1\u5728\u51e0\u79d2\u949f!\u8fd9\u53ef\u80fd\u5f88\u5c0f\uff0c\u4f46\u6700\u540e\u4e00\u70b9:\u8d28\u91cf\u8bc4\u5206\u751a\u81f3\u4e0d\u662f\u8c37\u6b4c\u5e7f\u544a\u7684\u9ed8\u8ba4\u5217\u3002\u4f5c\u4e3a\u4e00\u4e2a\u54a8\u8be2\u5e08\uff0c\u6211\u4ecePPC\u4e2d\u5b66\u5230\u4e86\u4e00\u4ef6\u4e8b\uff0c\u90a3\u5c31\u662f\u4f60\u4e0d\u80fd\u628a\u5b83\u770b\u5f97\u592a\u4e2a\u4eba\u5316\u3002\u5f53\u6211\u8be2\u95eeMark Irvine (PPC\u4e13\u5bb6\u517cSearchLab\u4ed8\u8d39\u5a92\u4f53\u603b\u76d1)\u5bf9\u6b64\u4e8b\u7684\u770b\u6cd5\u65f6\uff0c\u4ed6\u8868\u793a\u81ea\u5df1\u975e\u5e38\u652f\u6301quality Score\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4ed6\u4e00\u5f00\u59cb\u5c31\u8bf4:<\/p>\n
\u201cQuality Score\u6b7b\u4e86\u5417?\u201d\u4e0d\uff0c\u4e00\u70b9\u4e5f\u4e0d\u3002\u4ee5\u4e0b\u662f\u4ed6\u8ba4\u4e3a\u8d28\u91cf\u5206\u6570\u4ecd\u7136\u5f88\u91cd\u8981\u7684\u539f\u56e0:\u5b83\u7684\u5f71\u54cd\u662f\u4e0d\u53d8\u7684<\/p>\n
Mark\u5f00\u59cb\u6307\u51fa\u8d28\u91cf\u5206\u6570\u662f\u4e00\u6837\u7684\uff0c\u5b83\u4e00\u76f4\u90fd\u662f\u3002\u201c\u8fd9\u4ecd\u7136\u662f\u5e7f\u544a\u6392\u540d\u7684\u4e00\u4e2a\u540c\u7b49\u56e0\u7d20\uff0c\u5982\u679c\u4f60\u60f3\u51fa\u73b0\u5728SERP\u7684\u9876\u90e8\uff0c\u5e7f\u544a\u6392\u540d\u4ecd\u7136\u5f88\u91cd\u8981\u3002\u5982\u679c\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u4f60\u7684\u8d28\u91cf\u5206\u6570\u5f88\u4f4e\uff0c\u4f60\u5c31\u4f1a\u50cf\u4ee5\u524d\u4e00\u6837\u53d7\u5230\u4f24\u5bb3\u3002\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u8d28\u91cf\u5206\u6570\uff0c\u4f60\u4f1a\u66f4\u597d!\u57282013\u5e74\uff0cWordStream\u5c06\u5176\u5949\u4e3a\u5723\u6b4c\u3002\u201d<\/p>\n
2\u3002Mark\u7ee7\u7eed\u8bf4\uff0c\u867d\u7136\u8d28\u91cf\u8bc4\u5206\u81ea2013\u5e74\u4ee5\u6765\u4e00\u76f4\u6ca1\u6709\u6539\u53d8\uff0c\u4f46\u5176\u4ed6\u4e00\u5207\u90fd\u53d1\u751f\u4e86\u53d8\u5316:<\/p>\n
\u201c\u8fc7\u53bb(\u572890\u4e2a\u5b57\u7b26\u7684\u5e7f\u544a\u6587\u672c\u4e2d)\u5f88\u5bb9\u6613\u5199\u51fa\u4e00\u4e2a\u7cdf\u7cd5\u7684\u3001\u4e0d\u76f8\u5173\u7684\u3001\u4f4e\u8d28\u91cf\u7684\u5e7f\u544a\u3002\u8d28\u91cf\u8bc4\u5206\u662f\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u8861\u91cf\u5e7f\u544a\u201c\u597d\u201d\u7a0b\u5ea6\u7684\u6307\u6807\uff0c\u4e5f\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u7528\u7684\u6307\u5357\uff0c\u53ef\u4ee5\u786e\u4fdd\u5e7f\u544a\u5546\u8003\u8651\u4ed6\u4eec\u7684\u5e7f\u544a\u5982\u4f55\u7b26\u5408\u641c\u7d22\u8005\u7684\u610f\u56fe\u3002\u4f46\u81ea2013\u5e74\u4ee5\u6765\uff0c\u8c37\u6b4c\u5c06\u5176\u5e7f\u544a\u89c4\u6a21\u6269\u5927\u4e86\u4e24\u500d\uff0c\u5e76\u6dfb\u52a0\u4e86\u53ef\u5b9a\u5236\u7684\u5e7f\u544a\u6269\u5c55\u3001\u65b0\u683c\u5f0f\u548c\u54cd\u5e94\u5f0f\u5e7f\u544a\uff0c\u4ee5\u5e2e\u52a9\u8fdb\u884c\u5927\u89c4\u6a21\u6d4b\u8bd5\u3002<\/p>\n
\u4e0d\u518d\u662f\u95ee\u9898”\u8fd9\u4e2a\u5e7f\u544a\u5339\u914d\u7684\u641c\u7d22\u610f\u56fe\u8de8\u8d8a\u4e00\u4e2a\u5173\u952e\u5b57\u4fe1\u53f7?\uff0c\u800c\u662f\u201c\u8fd9\u4e2a\u5e7f\u544a\u662f\u5426\u7b26\u5408\u8fd9\u4e2a\u7279\u5b9a\u641c\u7d22\u8005\u7684\u610f\u56fe\uff0c\u8de8\u8d8a\u6570\u5343\u4e2a\u4fe1\u53f7\uff0c\u5305\u62ec\u3002\u5173\u952e\u5b57\uff0c\u8bbe\u5907\uff0c\u64cd\u4f5c\u7cfb\u7edf\uff0c\u6bcf\u5929\u7684\u65f6\u95f4\uff0c\u4eba\u53e3\u7edf\u8ba1\uff0c[\u548c\u66f4\u591a]?\u201d<\/p>\n
3\u3002\u57fa\u4e8e\u4ed6\u4e4b\u524d\u7684\u89c2\u70b9\uff0cMark\u8bf4\u9053:\u201c\u8fc7\u53bb\u6709\u8bb8\u591a\u5e7f\u544a\u5546\u90fd\u5728\u5199\u7cdf\u7cd5\u7684\u5e7f\u544a\uff0c\u6240\u4ee5\u521b\u9020\u4e00\u4e2a\u62e5\u6709\u4f18\u79c0\u6216\u4f18\u79c0\u8d28\u91cf\u8bc4\u5206\u7684\u5e7f\u544a\u53bb\u6253\u8d25\u6240\u6709\u5e7f\u544a\u5e76\u4e0d\u56f0\u96be\u3002\u73b0\u5728\uff0c\u8c37\u6b4c\u8ba9\u5e7f\u544a\u4e3b\u66f4\u5bb9\u6613\u5199\u51fa\u597d\u7684(\u81f3\u5c11\u4e0d\u662f\u574f\u7684)\u5e7f\u544a\u3002\u8fd9\u5bf9\u641c\u7d22\u8005\u548c\u65b0\u624b\u5e7f\u544a\u5546\u6765\u8bf4\u5f88\u597d\uff0c\u4f46\u5b83\u63d0\u9ad8\u4e86\u6bcf\u4e2a\u4eba\u5199\u4e00\u4e2a\u771f\u6b63\u4f18\u79c0\u7684\u5e7f\u544a\u7684\u6807\u51c6\uff0c\u6709\u4e00\u4e2a\u660e\u663e\u66f4\u9ad8\u7684\u8d28\u91cf\u8bc4\u5206\u3002\u8d28\u91cf\u8bc4\u5206\u4ecd\u7136\u5f88\u91cd\u8981\uff0c\u53ea\u662f\u5b83\u4e0d\u518d\u662f\u8fc7\u53bb\u7684\u94f6\u5f39\u4e86\u3002\u5173\u4e8e\u8d28\u91cf\u5206\u6570\uff0c\u6211\u4eec\u6709\u4e00\u4ef6\u4e8b\u662f\u4e00\u81f4\u7684\uff0cMark\u7684\u6700\u540e\u4e00\u70b9\u548c\u6211\u4e0a\u9762\u7684\u4e00\u70b9\u662f\u4e00\u81f4\u7684\uff0c\u5173\u4e8e\u8c37\u6b4c\u7f3a\u4e4f\u5173\u4e8e\u4f60\u9700\u8981\u505a\u4ec0\u4e48\u6765\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u5206\u6570\u7684\u4e13\u4e00\u6027\u3002\u201c\u8d28\u91cf\u5206\u6570\u201d\u4ecd\u7136\u5f88\u91cd\u8981\uff0c\u4f60\u91c7\u53d6\u7684\u6539\u8fdb\u7b56\u7565\u5c06\u7ee7\u7eed\u4ea7\u751f\u589e\u91cf\u7ed3\u679c\u3002\u4f46\u5982\u4eca\u7684\u5e7f\u544a\u5546\u5bf9PPC\u7b56\u7565\u6bd4\u5bf9\u7b56\u7565\u66f4\u611f\u5174\u8da3\uff0c\u8fd9\u662f\u4e00\u4ef6\u4ee4\u4eba\u5174\u594b\u7684\u4e8b\u60c5\u3002\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\u53ef\u80fd\u4f1a\u4f7f\u4f60\u7684PPC\u7ed3\u679c\u63d0\u9ad810%\uff0c\u4f46\u63d0\u9ad8\u4f60\u7684PPC\u7b56\u7565\u53ef\u80fd\u4f1a\u63d0\u9ad810\u500d\u3002\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u5206\u6570\u53ef\u80fd\u4f1a\u4f7f\u4f60\u7684PPC\u7ed3\u679c\u63d0\u9ad810%\uff0c\u4f46\u63d0\u9ad8\u4f60\u7684PPC\u7b56\u7565\u53ef\u80fd\u4f1a\u63d0\u9ad810\u500d\u3002WordStream\u5ba2\u6237\u603b\u76d1Holly Niemiec\u5f88\u597d\u5730\u603b\u7ed3\u4e86\u8fd9\u4e2a\u6982\u5ff5:<\/p>\n
\u201c\u6211\u4e00\u76f4\u8ba4\u4e3a\u8d28\u91cf\u8bc4\u5206\u66f4\u50cf\u662f\u6d3b\u52a8\u7684\u201c\u68c0\u67e5\u5f15\u64ce\u706f\u201d\u3002\u8fd9\u610f\u5473\u7740\uff0c\u662f\u7684\uff0c\u5b83\u53ef\u4ee5\u5f71\u54cd\u6d3b\u52a8\u7684\u8868\u73b0\uff0c\u4f46\u4e0d\u662f\u6700\u7ec8\u7684\u7ed3\u679c\u3002\u8d28\u91cf\u5206\u6570\u4f4e\u7684\u5173\u952e\u8bcd\u4ecd\u7136\u53ef\u4ee5\u8868\u73b0\u5f97\u5f88\u597d\uff0c\u6709\u65f6\u751a\u81f3\u6bd4\u8d28\u91cf\u5206\u6570\u9ad8\u7684\u5173\u952e\u8bcd\u66f4\u597d\u3002\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u603b\u662f\u6709\u4e00\u4e2a\u4f4e\u8d28\u91cf\u5206\u6570\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u8f6c\u6362\u5f97\u5f88\u597d\u3002\u6211\u8ba4\u4e3a\u786e\u4fdd\u4f60\u7684\u5e7f\u544a\u6587\u6848\u548c\u5173\u952e\u8bcd\u662f\u76f8\u5173\u7684\uff0c\u4f60\u6709\u4e00\u4e2a\u5feb\u901f\u52a0\u8f7d\u7684\u767b\u9646\u9875\u9762\u662f\u5f88\u91cd\u8981\u7684\uff0c\u5982\u679c\u4f60\u62e5\u6709\u6240\u6709\u8fd9\u4e9b\uff0c\u90a3\u4e48\u8fd9\u6bd4\u8fc7\u5ea6\u4e13\u6ce8\u4e8e\u628a\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\u4ece5\u63d0\u9ad8\u52307\u66f4\u91cd\u8981\u3002<\/p>\n
\u8d28\u91cf\u8bc4\u5206\u4f1a\u6d88\u5931\u5417?<\/p>\n
\u53ea\u662f\u91cd\u7533:\u4e0d!\u6b63\u5982\u6211\u5728\u4ecb\u7ecd\u4e2d\u63d0\u5230\u7684\u548cMark\u5728\u4ed6\u7684\u8bba\u70b9\u4e2d\u5f3a\u8c03\u7684\uff0c\u8d28\u91cf\u5206\u6570\u7684\u5b58\u5728\u548c\u6570\u5b66\u4ecd\u7136\u5b58\u5728\uff0c\u548c\u4ee5\u524d\u4e00\u6837\u3002<\/p>\n
\u6211\u5199\u8fd9\u7bc7\u6587\u7ae0\u4e0d\u662f\u4e3a\u4e86\u56de\u5e94\u8c37\u6b4c\u53d1\u5e03\u7684\u4efb\u4f55\u4fe1\u606f(\u4e8b\u5b9e\u4e0a\uff0c\u8c37\u6b4c\u5728\u8fc7\u53bb10\u5e74\u91cc\u7f3a\u4e4f\u4efb\u4f55\u5173\u4e8e\u8fd9\u4e00\u6307\u6807\u7684\u6d88\u606f\uff0c\u8fd9\u8ba9\u6211\u5f88\u597d\u5947\u2026\u2026\u4f46\u6211\u8dd1\u9898\u4e86)\u2014\u2014\u4f46\u663e\u7136\uff0c\u56e0\u4e3a\u6211\u4e0d\u662f\u552f\u4e00\u4e00\u4e2a\u60f3\u77e5\u9053\u8c37\u6b4c\u7684\u8d28\u91cf\u8bc4\u5206\u5728\u54ea\u91cc\u4ee5\u53ca\u5b83\u5728\u672a\u6765\u4f1a\u5904\u4e8e\u4ec0\u4e48\u4f4d\u7f6e\u7684\u4eba\u3002\u90a3\u4e48\u8d28\u91cf\u8bc4\u5206\u662f\u5426\u4ecd\u7136\u76f8\u5173?\u6240\u4ee5\uff0c\u4eca\u5929\u4f60\u5f97\u5230\u4e86\u6545\u4e8b\u7684\u4e24\u4e2a\u65b9\u9762\uff0c\u73b0\u5728\u4f60\u5b8c\u5168\u53ef\u4ee5\u51b3\u5b9a\u662f\u5426\u9009\u62e9\u4e13\u6ce8\u4e8eQuality Score\u3002\u5982\u679c\u4f60\u6b63\u5728\u52aa\u529b\u8ba9\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u5728SERP\u4e0a\uff0c\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u4f60\u5bf9\u4f60\u7684\u8d26\u6237\u611f\u5230\u6ee1\u610f\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u60f3\u8ba9\u4f60\u7684\u8d28\u91cf\u5206\u6570\u4fdd\u6301\u539f\u6837\u3002\u90a3\u4e48\uff0c\u4f60\u89c9\u5f97\u600e\u4e48\u6837?\u8d28\u91cf\u8bc4\u5206\u662f\u5426\u4ecd\u7136\u76f8\u5173?\u8bf7\u5728\u8bc4\u8bba\u4e2d\u544a\u8bc9\u6211\u4eec!Susie Marino<\/p>\n
Susie\u662fWordStream\u7684\u5185\u5bb9\u8425\u9500\u4e13\u5bb6\uff0c\u5979\u7528\u81ea\u5df1\u4f5c\u4e3aPPC\u987e\u95ee\u7684\u7ecf\u9a8c\u6765\u5206\u4eab\u4e0d\u65ad\u53d1\u5c55\u7684\u8425\u9500\u548c\u5e7f\u544a\u9886\u57df\u7684\u6280\u5de7\u3001\u7b56\u7565\u548c\u6700\u4f73\u5b9e\u8df5\u3002\u5de5\u4f5c\u4e4b\u4f59\uff0c\u82cf\u831c\u559c\u6b22\u5230\u6237\u5916\u53bb\u73a9\u6ed1\u96ea\u677f\uff0c\u6216\u8005(\u4e00\u65e6\u5bd2\u51b7\u7684\u5929\u6c14\u6d88\u5931)\u5f92\u6b65\u65c5\u884c!<\/p>\n
\u53c2\u89c1Susie Marino\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u5b66\u4e60\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
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