\u4f60\u5df2\u7ecf\u505a\u4e86\u5e7f\u6cdb\u7684\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u4f60\u77e5\u9053\u4ec0\u4e48\u5173\u952e\u8bcd\u5bf9\u4f60\u7684\u4e1a\u52a1\u6216\u5ba2\u6237\u662f\u6709\u4ef7\u503c\u7684-\u5bf9\u5417?(\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u53ef\u4ee5\u8003\u8651\u770b\u770bWordStream\u6700\u8fd1\u7684\u6587\u7ae0\u300a\u5982\u4f55\u8bc6\u522b\u6700\u6709\u4ef7\u503c\u7684\u5173\u952e\u8bcd\u300b\u3002)\u4f46\u662f\uff0c\u4e00\u65e6\u4f60\u4e3a\u4f60\u7684AdWords\u6d3b\u52a8\u786e\u5b9a\u4e86\u6b63\u786e\u7684\u5173\u952e\u8bcd\uff0c\u4f60\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5b83\u4eec\u5462?\u65e0\u8bba\u4f60\u662fPPC\u7ba1\u7406\u673a\u6784\u8fd8\u662f\u672c\u5730\u4f01\u4e1a\uff0c\u4f60\u90fd\u4f1a\u60f3\u8981\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\uff0c\u901a\u8fc7\u4f60\u7684\u4f18\u60e0\u521b\u9020\u4ef7\u503c\uff0c\u8ba9\u4eba\u4eec\u70b9\u51fb!\u5728\u8fd9\u91cc\uff0c\u6211\u5c06\u8ba8\u8bba\u6700\u5927\u5316\u4f60\u7684AdWords\u5173\u952e\u5b57\u7684\u4ef7\u503c\u7684\u516b\u4e2a\u57fa\u672c\u90e8\u5206(\u5047\u8bbe\u4f60\u5df2\u7ecf\u5f97\u5230\u4e86\u5b83\u4eec)\u3002<\/p>\n
1\u3002\u5728\u4f60\u7684\u5e7f\u544a\u4e2d\u4f7f\u7528\u5173\u952e\u8bcd<\/p>\n
\u662f\u7684\uff0c\u8fd9\u4f3c\u4e4e\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u4f46\u4e8b\u5b9e\u662f\u8bb8\u591a\u4eba\u5e76\u4e0d\u662f\u5728\u6bcf\u4e2a\u5e7f\u544a\u4e2d\u90fd\u5305\u542b\u8fd9\u4e2a\u5173\u952e\u8bcd\u3002\u4eba\u4eec\u5f88\u5bb9\u6613\u5bf9\u5e7f\u544a\u62f7\u8d1d\u53d8\u5f97\u61d2\u60f0\uff0c\u800c\u4e0d\u4f1a\u521b\u9020\u51fa\u80fd\u591f\u901a\u8fc7\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u5438\u5f15\u7528\u6237\u7684\u5e7f\u544a\u3002\u4f46\u5982\u679c\u641c\u7d22\u8005\u6b63\u5728\u5bfb\u627e\u201c\u6700\u4f734\u4eba\u5e10\u7bf7\u201d\uff0c\u90a3\u4e48\u5e7f\u544a\u5e94\u8be5\u5728\u6807\u9898\u4e2d\u6ce8\u660e\u201c\u6700\u4f734\u4eba\u5e10\u7bf7\u201d\u3002<\/p>\n
\u4e3a\u4ec0\u4e48?\u56e0\u4e3a\u7528\u6237\u66f4\u6709\u53ef\u80fd\u70b9\u51fb\u5e7f\u544a\uff0c\u8c37\u6b4c\u5c06\u770b\u5230\u66f4\u76f8\u5173\u7684\u5e7f\u544a\u3002\u8fd9\u610f\u5473\u7740\u4f60\u7684\u70b9\u51fb\u7387\u4f1a\u4e0a\u5347\uff0c\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\u4e5f\u4f1a\u4e0a\u5347\uff0c\u56e0\u6b64\uff0c\u4f60\u66f4\u6709\u53ef\u80fd\u5927\u5e45\u964d\u4f4e\u6bcf\u6b21\u8f6c\u6362\u7684\u6210\u672c\u3002<\/p>\n
\u5982\u4f55\u5b9e\u73b0\u5b83?<\/p>\n
\u8fdb\u884c\u5e7f\u544a\u62f7\u8d1d\u5ba1\u8ba1\u3002\u5bf9\u4e8e\u8f83\u5927\u7684\u5e10\u6237\uff0c\u8fd9\u53ef\u80fd\u662f\u8017\u65f6\u7684\uff0c\u4f46\u68c0\u67e5\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u7684\u5173\u952e\u8bcd\uff0c\u770b\u770b\u6bcf\u4e2a\u7ec4\u4e2d\u6709\u591a\u5c11\u5173\u952e\u8bcd\u3002\u5982\u679c\u5173\u952e\u8bcd\u4e0e\u5e7f\u544a\u7684\u6587\u672c\u4e0d\u4e00\u81f4\uff0c\u4e3a\u5176\u4e2d\u7684\u4e00\u4e9b\u5173\u952e\u8bcd\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u5e7f\u544a\u7ec4\u53ef\u80fd\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002\u68c0\u67e5\u8d28\u91cf\u5206\u6570\u2014\u2014\u5982\u679c\u4e00\u4e9b\u5173\u952e\u5b57\u57287-8\u7684\u8303\u56f4\u5185\uff0c\u800c\u5176\u4ed6\u7684\u5219\u4e0b\u964d\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u6307\u6807\uff0c\u8868\u660e\u4e00\u4e2a\u65b0\u7684\u5e7f\u544a\u7ec4\u53ef\u80fd\u662f\u6709\u4ef7\u503c\u7684\u3002<\/p>\n
2\u3002\u4e3a\u4e86\u9075\u5faa\u4e0a\u9762\u7684\u5efa\u8bae\uff0c\u4f60\u9700\u8981\u5f88\u597d\u5730\u7ec4\u7ec7\u4f60\u7684AdWords\u8d26\u6237\u3002\u8fd9\u610f\u5473\u7740\u4f60\u9700\u8981\u7ec6\u5206\u7684\u6d3b\u52a8\u548c\u5e7f\u544a\u7ec4\uff0c\u5b83\u4eec\u53ef\u80fd\u53ea\u4f1a\u56e0\u5c0f\u7684\u5173\u952e\u8bcd\u800c\u6709\u6240\u4e0d\u540c\u3002\u5728\u201c\u4e24\u4eba\u5e10\u7bf7\u201d\u548c\u201c\u8d85\u8f7b\u578b\u5e10\u7bf7\u201d\u4e4b\u95f4\u4e89\u8bba?\u5236\u4f5c\u4e24\u4e2a\u4e0d\u540c\u7684\u5e7f\u544a\u7ec4\u3002\u60a8\u53ef\u80fd\u4f1a\u8bf4\uff0c\u201c\u4e3a\u4ec0\u4e48\u4e0d\u4f7f\u7528\u52a8\u6001\u5173\u952e\u5b57\u63d2\u5165\u6765\u8282\u7701\u5927\u91cf\u65f6\u95f4\u5462?\u201d\u8fd9\u4e0d\u662f\u4e00\u4e2a\u574f\u4e3b\u610f\uff0c\u5f88\u591a\u4eba\u4f1a\u8bf4\u8fd9\u662f\u89e3\u51b3\u8fd9\u79cd\u60c5\u51b5\u7684\u5b8c\u7f8e\u65b9\u6848\u3002\u6839\u636e\u6211\u7684\u7ecf\u9a8c\uff0c\u82b1\u65f6\u95f4\u5c06\u5e7f\u544a\u7fa4\u7ec4\u5206\u5f00\u80fd\u591f\u6709\u6548\u5730\u964d\u4f4eCPC(\u6bcf\u70b9\u51fb\u6210\u672c)\u5e76\u63d0\u9ad8\u4f60\u7684\u8f6c\u5316\u7387\u3002\u5206\u6790\u54ea\u4e9b\u5173\u952e\u8bcd\u8868\u73b0\u4f18\u4e8e\u5176\u4ed6\u5173\u952e\u8bcd\u4e5f\u5bb9\u6613\u5f97\u591a\u3002<\/p>\n
\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u5e94\u8be5\u6709\u591a\u5c11\u5173\u952e\u8bcd?\u4f60\u5f97\u5230\u7684\u7ec6\u5206\u8d8a\u591a\uff0c\u4f60\u7684\u60c5\u51b5\u5c31\u8d8a\u597d\u3002\u6bcf\u4e2a\u5e7f\u544a\u7ec4(\u4e5f\u79f0\u4e3aSKAG)\u4e00\u4e2a\u5173\u952e\u8bcd\u53ef\u80fd\u5e76\u4e0d\u603b\u662f\u53ef\u884c\u7684\uff0c\u4f46\u8fd9\u662f\u7406\u60f3\u7684\u3002\u5bf9\u4e8e\u5927\u91cf\u7684\u5173\u952e\u5b57\uff0c\u5bf9\u4f60\u7684\u516c\u53f8\u4e5f\u662f\u9ad8\u4ef7\u503c\u7684\uff0c\u8fd9\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\uff0c\u4f7f\u4f60\u7684\u4fe1\u606f\u5c3d\u53ef\u80fd\u5730\u8c03\u6574\u4f60\u7684\u5173\u952e\u5b57\uff0c\u8fd9\u6709\u65f6\u610f\u5473\u7740\u4e00\u4e2a\u5173\u952e\u5b57\u662f\u4f60\u7684\u6700\u4f73\u9009\u62e9\u3002<\/p>\n
3\u3002\u5b9a\u5236\u60a8\u7684\u767b\u9646\u9875\u9762<\/p>\n
\u60f3\u8981\u9ad8\u8d28\u91cf\u5206\u6570?\u521b\u5efa\u4e00\u4e2a\u597d\u7684\u767b\u9646\u9875\u9762\u6a21\u677f\uff0c\u590d\u5236\u5b83\uff0c\u7136\u540e\u4fee\u6539\u5173\u952e\u8bcd\u7684\u4f7f\u7528\uff0c\u4ee5\u9002\u5e94\u5e7f\u544a\u7ec4\u4e2d\u7684\u7ec6\u5fae\u53d8\u5316\u3002\u5982\u679c\u4f60\u7784\u51c6\u7684\u662f\u4e0d\u540c\u7684\u7528\u6237\uff0c\u5c31\u8981\u786e\u4fdd\u7784\u51c6\u4e0d\u540c\u7684\u75db\u70b9\u3002<\/p>\n
\u540c\u6837\uff0c\u8fd9\u5c06\u901a\u8fc7\u63d0\u9ad8\u8c37\u6b4c\u5bf9\u9875\u9762\u7684\u611f\u77e5\u6765\u5e2e\u52a9\u60a8\u7684\u8d28\u91cf\u8bc4\u5206\u3002\u5b83\u8fd8\u5c06\u63d0\u9ad8\u5f39\u7a97\u7387\u548c\u9875\u9762\u505c\u7559\u65f6\u95f4\u3002\u5bf9\u4e8e\u5927\u591a\u6570\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u6765\u8bf4\uff0c\u8fd9\u901a\u5e38\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u8fc7\u7a0b\u3002\u60a8\u53ef\u4ee5\u590d\u5236\u9875\u9762\u548c\u8868\u5355\uff0c\u53ea\u662f\u7b80\u5355\u5730\u8c03\u6574\u590d\u5236\u3002\u8c03\u6574\u526f\u672c\u4ee5\u786e\u5b9a\u7a81\u51fa\u7684\u5173\u952e\u529f\u80fd\uff0c\u6216\u89e6\u53ca\u4e2a\u4eba\u7684\u7279\u5b9a\u75db\u70b9\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u8981\u50cf\u5927\u9884\u7b97\u7684\u5e7f\u544a\u5546\u4e00\u6837\u2014\u2014\u4ed6\u4eec\u5f88\u5c11\u53ea\u6709\u4e00\u4e2a\u767b\u9646\u9875\u9762\u3002\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\uff0c\u518d\u6d4b\u8bd5\u66f4\u591a\u7684kdsp\u4e00\u4e2a\u5e7f\u544a?\u4e0d\u3002\u8bf7\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u81f3\u5c11\u6709\u4e24\u4e2a\u5e7f\u544a\uff0c\u7136\u540e\u6d4b\u8bd5\u526f\u672c\u3002<\/p>\n
\u5c1d\u8bd5\u6d4b\u8bd5\u7a81\u51fa\u4f18\u70b9(\u8212\u9002\u5ea6\uff0c\u98ce\u683c\u7b49)\u7684\u5e7f\u544a\u526f\u672c\uff0c\u7a81\u51fa\u7684\u6d4b\u8bd5\u526f\u672c\u4e00\u4e2a\u4f18\u60e0(8\u6298\uff0c\u514d\u8fd0\u8d39\u7b49)\uff0c\u4e24\u8005\u7684\u7ed3\u5408\uff0c\u7136\u540e\u53ef\u80fd\u662f\u5176\u4ed6\u7684\u3002\u8fd9\u53ef\u4ee5\u8ba9\u4f60\u786e\u5b9a\u641c\u7d22\u8005\u5728\u8be5\u5e7f\u544a\u7ec4\u4e2d\u6700\u611f\u5174\u8da3\u7684\u662f\u4ec0\u4e48\uff0c\u4f60\u53ef\u4ee5\u4ece\u90a3\u91cc\u7ee7\u7eed\u4fee\u6539\u548c\u6d4b\u8bd5\u3002\u6709\u65f6\u5019\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\u7740\u5728\u76f8\u540c\u7684\u5173\u952e\u8bcd\u4e0a\u8fdb\u884c\u4e0d\u540c\u7684\u8f6c\u6362\u6d4b\u8bd5\uff0c\u4f8b\u5982\u514d\u8d39\u8bd5\u7528\u7248\u548c\u6f14\u793a\u7248\uff0c\u6216\u8005\u662f\u7535\u5b50\u4e66\u548c\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u3002\u4e0d\u7ba1\u600e\u6837\uff0c\u6d4b\u8bd5\u5bf9\u4e8e\u6301\u7eed\u6539\u8fdb\u8d26\u6237\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u5982\u679c\u4f60\u6ca1\u6709\u770b\u5230\u826f\u597d\u7684\u6210\u529f\uff0c\u8981\u5f00\u653e\u5730\u6539\u53d8\u8f6c\u6362\u4f18\u60e0\u3002\u4e5f\u8bb8\u4f60\u5bf9\u67d0\u4eba\u5728\u9500\u552e\u6f0f\u6597\u4e2d\u7684\u4f4d\u7f6e\u7684\u60f3\u6cd5\u6709\u70b9\u4e0d\u51c6\u786e\uff0c\u90a3\u4e48\u66f4\u9876\u5c42\u7684\u6f0f\u6597\u8f6c\u6362\u4f1a\u66f4\u597d\u3002\u4e5f\u8bb8\u8f6c\u5316\u7684\u4eba\u5c11\u4e00\u4e9b\uff0c\u4f46\u66f4\u4f4e\u7684\u9500\u552e\u6f0f\u6597\u66f4\u6709\u4ef7\u503c\u3002\u4e0d\u8981\u4ee5\u4e3a;\u901a\u8fc7\u6d4b\u8bd5\u786e\u5b9a\u4ec0\u4e48\u65b9\u6cd5\u4f1a\u5f97\u5230\u6700\u597d\u7684\u7ed3\u679c\u3002<\/p>\n
5\u3002\u4e3a\u4f60\u7684\u5173\u952e\u8bcd<\/p>\n
\u627e\u5230\u6b63\u786e\u7684\u8f6c\u6362\uff0c\u8fd9\u6709\u65f6\u662f\u4f60\u7684AdWords\u6d3b\u52a8\u4e2d\u6700\u56f0\u96be\u7684\u90e8\u5206\u3002\u4e86\u89e3\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u5f80\u5f80\u610f\u5473\u7740\u6bcf\u4e2a\u4eba\u7684\u641c\u7d22\u610f\u56fe\u7565\u6709\u4e0d\u540c\uff0c\u8fd9\u5bf9\u63d0\u9ad8\u8f6c\u5316\u7387\u81f3\u5173\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u4e86\u89e3\u4ec0\u4e48\u65f6\u5019\u5173\u952e\u5b57\u5728\u9500\u552e\u6f0f\u6597\u7684\u65e9\u671f\uff0c\u5e76\u63a8\u51fa\u66f4\u591a\u7684\u8c46\u8150(\u6f0f\u6597\u9876\u90e8)\u4f18\u60e0\uff0c\u5982\u7535\u5b50\u4e66\u6216\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\uff0c\u8fd9\u6bd4\u8bd5\u56fe\u8ba9\u8fd9\u4e9b\u4eba\u586b\u5199\u62a5\u4ef7\u8868\u8981\u6709\u6548\u5f97\u591a\u3002\u5c06\u4f60\u7684AdWords\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u7ec4\u6807\u8bb0\u4e3a\u6f0f\u6597\u9876\u90e8\u3001\u6f0f\u6597\u4e2d\u95f4\u6216\u6f0f\u6597\u5e95\u90e8\uff0c\u5c06\u5e2e\u52a9\u4f60\u786e\u5b9a\u9700\u8981\u63d0\u4f9b\u4ec0\u4e48\u62a5\u4ef7\uff0c\u4ee5\u53ca\u5e94\u8be5\u9884\u671f\u7684\u6027\u80fd\u3002\u5f53\u7136\uff0c\u4f60\u5e94\u8be5\u671f\u5f85\u7535\u5b50\u4e66\u4e0b\u8f7d\u7684\u8f6c\u5316\u7387\u6bd4\u201c\u8bf7\u6c42\u62a5\u4ef7\u201d\u8868\u683c\u4f4e\u5f97\u591a\uff0c\u56e0\u4e3a\u4e0e\u51c6\u5907\u8d2d\u4e70\u7535\u5b50\u4e66\u7684\u4eba\u76f8\u6bd4\uff0c\u4e0b\u8f7d\u7535\u5b50\u4e66\u540e\u9700\u8981\u66f4\u591a\u7684\u65f6\u95f4\u548c\u57f9\u517b\u3002<\/p>\n
6\u3002\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u7ea7\u522b\u7684\u51fa\u4ef7\u662f\u5f88\u597d\u7684\uff0c\u4f46\u5f53\u4f60\u6df1\u5165\u7814\u7a76\u4f60\u7684\u5e7f\u544a\u7ec4\u65f6\uff0c\u7279\u522b\u662f\u90a3\u4e9b\u62e5\u6709\u5927\u91cf\u5173\u952e\u8bcd\u7684\u5927\u578b\u5e7f\u544a\u7ec4\uff0c\u4f60\u5fc5\u987b\u786e\u4fdd\u4f60\u7684\u51fa\u4ef7\u5904\u4e8e\u6700\u4f73\u4f4d\u7f6e\u3002\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u76f8\u4f3c\u7684\u5173\u952e\u8bcd\u53ef\u80fd\u4f1a\u6709\u975e\u5e38\u4e0d\u540c\u7684\u51fa\u4ef7\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u4e0d\u5e94\u8be5\u5bf9\u6bcf\u4e2a\u5173\u952e\u8bcd\u90fd\u51fa\u4ef7\u76f8\u540c\uff0c\u800c\u5e94\u8be5\u8fdb\u884c\u4f18\u5316\uff0c\u5c3d\u91cf\u8fbe\u5230\u4f4d\u7f6e3\u4ee5\u4e0a\uff0c\u6216\u4efb\u4f55\u63a8\u52a8\u6bcf\u8f6c\u6362\u6210\u672c\u6700\u4f4e\u7684\u4f4d\u7f6e\u3002\u4f7f\u7528\u624b\u52a8\u7ade\u4ef7\u5c06\u8feb\u4f7f\u4f60\u66f4\u52a0\u5bc6\u5207\u5730\u76d1\u89c6\u4f60\u7684\u6d3b\u52a8\uff0c\u4f46\u5b83\u53ef\u80fd\u4f1a\u8ba9\u4f60\u901a\u8fc7\u627e\u5230\u6700\u4f73\u5b9a\u4f4d\u70b9\u800c\u964d\u4f4e\u6bcf\u8f6c\u6362\u6210\u672c\u3002\u4f60\u4f1a\u7ecf\u5e38\u53d1\u73b0\u4f4d\u7f6e1\u6bd4\u4f4d\u7f6e2\u8d35\u5f97\u591a\uff0c\u4f46\u662f\u4f60\u53ef\u4ee5\u5728\u4f4d\u7f6e1\u6216\u4f4d\u7f6e2\u4ee5\u76f8\u540c\u7684\u901f\u7387\u8f6c\u6362\u3002<\/p>\n
\u8f6c\u5316\u7387\u4fdd\u6301\u5728\u4efb\u4f55\u5e7f\u544a\u4f4d\u7f6e<\/p>\n
\u540c\u6837\uff0c\u4efb\u4f55\u6709AdWords\u7ecf\u9a8c\u7684\u4eba\u90fd\u77e5\u9053\u8fd9\u6709\u591a\u91cd\u8981\uff0c\u4f46\u6211\u4e0d\u80fd\u628a\u5b83\u4ece\u8fd9\u4e2a\u5217\u8868\u4e2d\u5220\u9664\u3002\u5982\u679c\u60a8\u66fe\u7ecf\u4ece\u96f6\u5f00\u59cb\u521b\u5efa\u4e00\u4e2a\u5e10\u6237\uff0c\u5e76\u67e5\u770b\u641c\u7d22\u67e5\u8be2\u62a5\u544a\uff0c\u60a8\u5c06\u60ca\u8bb6\u4e8e\u4e0d\u76f8\u5173\u7684\u672f\u8bed\u4f1a\u82b1\u8d39\u60a8\u591a\u5c11\u94b1\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u5728\u5f00\u6237\u524d\u82b1\u65f6\u95f4\u505a\u5927\u91cf\u7684\u8d1f\u9762\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u5e76\u5728\u4e00\u7ec4\u65b0\u5173\u952e\u8bcd\u7684\u524d48\u5c0f\u65f6\u5185\u5bc6\u5207\u76d1\u63a7\u3002<\/p>\n
\u5229\u7528\u5171\u4eab\u5e93\u521b\u5efa\u8d1f\u9762\u5173\u952e\u5b57\u5217\u8868\uff0c\u60a8\u53ef\u4ee5\u4ece\u7279\u5b9a\u7684\u6d3b\u52a8\u4e2d\u5e94\u7528\u6216\u64a4\u56de\u8fd9\u4e9b\u5217\u8868\u3002\u6211\u559c\u6b22\u521b\u5efa\u591a\u4e2a\u8d1f\u9762\u5173\u952e\u5b57\u5217\u8868\uff0c\u5e76\u5c06\u5176\u4e2d\u7684\u5173\u952e\u5b57\u5206\u7ec4\u5728\u4e00\u8d77\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u66f4\u597d\u5730\u7ba1\u7406\u65b0\u521b\u5efa\u7684\u6d3b\u52a8\uff0c\u4f46\u4e5f\u5c06\u4f7f\u6dfb\u52a0\u65b0\u7684\u8d1f\u9762\u5173\u952e\u8bcd\u66f4\u5bb9\u6613\u3002<\/p>\n
8\u3002\u5728\u5173\u952e\u5b57\u4e0a\u4f7f\u7528\u5bbd\u6cdb\u7684\u5339\u914d\u4fee\u9970\u7b26\u5f88\u597d\uff0c\u56e0\u4e3a\u5b83\u4eec\u5141\u8bb8\u4f60\u627e\u5230\u65b0\u7684\u5173\u952e\u5b57\uff0c\u5c31\u50cf\u5bbd\u6cdb\u5339\u914d\u5141\u8bb8\u7684\u90a3\u6837\uff0c\u4f46\u4e0d\u4f1a\u6253\u5f00\u75af\u72c2\u7684\u8c37\u6b4c\u95f8\u95e8\u3002\u5b83\u4eec\u5141\u8bb8\u60a8\u5f25\u5408\u77ed\u8bed\u5339\u914d\u548c\u5e7f\u4e49\u5339\u914d\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>\n
\u4e00\u65e6\u60a8\u786e\u5b9a\u4e86\u8f6c\u6362\u672f\u8bed\uff0c\u6216\u65b0\u7684\u76f8\u5173\u672f\u8bed\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u5728\u9002\u5f53\u7684\u5e7f\u544a\u7ec4\u4e2d\u6dfb\u52a0\u5b83\u4eec\u4f5c\u4e3a\u7cbe\u786e\u6216\u77ed\u8bed\u5339\u914d\u3002\u548c\u5e7f\u4e49\u5339\u914d\u4e00\u6837\uff0c\u5e7f\u4e49\u4fee\u9970\u8bed\u9700\u8981\u4ed4\u7ec6\u8003\u8651\uff0c\u800c\u72ed\u4e49\u4fee\u9970\u8bed\u5219\u9700\u8981\u4ed4\u7ec6\u8003\u8651gative\u5173\u952e\u5b57\u7ba1\u7406\u3002\u5e73\u8861\u76f8\u5173\u672f\u8bed\u7684\u6d41\u91cf\u53ef\u80fd\u6709\u70b9\u68d8\u624b\uff0c\u4f46\u5e7f\u6cdb\u7684\u4fee\u9970\u8bed\u5e26\u6765\u4e86\u4e24\u4e2a\u4e16\u754c\u7684\u6700\u4f73\u6548\u679c\u3002Max DesMarais\u662fVital Design\u7684SEO\u548cPPC\u4e13\u5bb6\uff0c\u8fd9\u662f\u4e00\u5bb6\u6570\u5b57\u8425\u9500\u3001\u7f51\u9875\u8bbe\u8ba1\u548cPPC\u673a\u6784\u3002Max\u8d1f\u8d23\u591a\u4e2a\u884c\u4e1a\u5ba2\u6237\u7684PPC\u7ba1\u7406\u3002\u4ed6\u5728\u6570\u5b57\u8425\u9500\u65b9\u9762\u7684\u5e7f\u6cdb\u77e5\u8bc6\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u4e86\u4ed8\u8d39\u548c\u6709\u673a\u8425\u9500\u7684\u6210\u679c\u3002WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4f60\u5df2\u7ecf\u505a\u4e86\u5e7f\u6cdb\u7684\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u4f60\u77e5\u9053\u4ec0\u4e48\u5173\u952e\u8bcd\u5bf9\u4f60\u7684\u4e1a\u52a1\u6216\u5ba2\u6237\u662f\u6709\u4ef7\u503c\u7684-\u5bf9\u5417?(\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u53ef\u4ee5\u8003 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-957","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=957"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/957\/revisions"}],"predecessor-version":[{"id":2620,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/957\/revisions\/2620"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=957"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}