\u4e0e\u8c37\u6b4c\u7684AdWords\u9879\u76ee\u7684\u4efb\u4f55\u65b9\u9762\u4e00\u6837\uff0c\u5728AdWords\u5185\u8ba1\u8d39\u5bf9\u65b0\u5e7f\u544a\u5546\u6765\u8bf4\u53ef\u80fd\u6709\u4e9b\u590d\u6742\u548c\u56f0\u60d1\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e00\u4e9b\u4e0d\u540c\u7684AdWords\u8ba1\u8d39\u9009\u9879\u548c\u4f9b\u5e7f\u544a\u5546\u4f7f\u7528\u7684\u8ba1\u8d39\u529f\u80fd\u3002<\/p>\n
\u6211\u4e3a\u8c37\u6b4c\u4ed8\u8d39\u7684\u8ba1\u8d39\u9009\u9879\u662f\u4ec0\u4e48?\u8981\u5b9a\u5236\u60a8\u7684\u8ba1\u8d39\u9009\u9879\uff0c\u60a8\u53ef\u4ee5\u7b80\u5355\u5730\u5bfc\u822a\u5230\u8ba1\u8d39\u9996\u9009\u9879\u5c4f\u5e55\u4e0b\u7684\u8ba1\u8d39\u83dc\u5355:<\/p>\n
\u6216\u8005\u60a8\u53ef\u80fd\u8981\u53bb\u8ba1\u8d39\u8bbe\u7f6e\u5c4f\u5e55\uff0c\u53d6\u51b3\u4e8eAdWords\u7684\u54ea\u4e2a\u7248\u672c\u7684\u8ba1\u8d39\u60a8\u7684\u5e10\u6237\u663e\u793a:<\/p>\n
\u4e0d\u7ba1\u4f60\u7684\u754c\u9762\u770b\u8d77\u6765\u50cf\u4ec0\u4e48\uff0c\u6709\u51e0\u4e2a\u5177\u4f53\u7684\u652f\u4ed8\u9009\u9879:<\/p>\n
\u652f\u4ed8\u65b9\u6cd5:\u540e\u4ed8\u6216\u9884\u4ed8<\/p>\n
\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u8ba1\u8d39\u540e\u4ed8\u6216\u9884\u4ed8\u3002\u5982\u679c\u4f60\u4f7f\u7528\u540e\u4ed8\u8d26\u5355\uff0c\u4f60\u5c06\u589e\u52a0\u5e7f\u544a\u6210\u672c\uff0c\u4f60\u5c06\u6bcf30\u5929\u6216\u5f53\u4f60\u7684\u5e10\u6237\u8fbe\u5230\u4f60\u7684\u8d26\u5355\u9608\u503c\u65f6\u6536\u5230\u8d26\u5355\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5982\u679c\u4f60\u9009\u62e9\u4e86\u201c\u9884\u4ed8\u201d\uff0c\u4f60\u5c31\u4f1a\u5728\u5e7f\u544a\u4ea7\u751f\u4e4b\u524d\u652f\u4ed8\u8d26\u5355\uff0c\u5f53\u4f60\u7684\u4f59\u989d\u7528\u5b8c\u65f6\uff0c\u4f60\u7684\u5e7f\u544a\u5c31\u4f1a\u505c\u6b62\u3002\u610f\u6599\u4e4b\u4e2d\u7684\u662f\uff0cAdWords\u66f4\u5e0c\u671b\u4f60\u4f7f\u7528\u540e\u4ed8\u8d39\uff0c\u8fd9\u6837\u4f60\u7684\u5e7f\u544a\u5c31\u4e0d\u4f1a\u505c\u6b62\u3002\u5bf9\u4e8e\u5927\u591a\u6570\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u6700\u597d\u662f\u4f7f\u7528\u6d3b\u52a8\u9884\u7b97\u6765\u9650\u5236\u4f60\u7684\u652f\u51fa\uff0c\u5e76\u4f7f\u7528\u540e\u4ed8\u8d39\u8d26\u5355\uff0c\u8fd9\u6837\u4f60\u5c31\u4e0d\u5fc5\u4e0d\u65ad\u66f4\u65b0\u652f\u4ed8\u9009\u9879\u3002\u4e00\u65e6\u4f60\u8bbe\u7f6e\u4e86\u4f60\u7684\u5e10\u6237\uff0c\u6ca1\u6709\u529e\u6cd5\u624b\u52a8\u8c03\u6574\u8bbe\u7f6e\u5207\u6362\u5230\u9884\u4ed8\u8d26\u5355\u3002\u4ed8\u6b3e\u65b9\u5f0f:\u4fe1\u7528\u5361\u3001\u501f\u8bb0\u5361\u6216\u94f6\u884c\u8d26\u6237\u4f60\u53ef\u4ee5\u7528\u4fe1\u7528\u5361\u6216\u501f\u8bb0\u5361\u6216\u94f6\u884c\u8d26\u6237\u4ed8\u6b3e\uff0c\u4f46\u4ece\u94f6\u884c\u8d26\u6237\u76f4\u63a5\u501f\u8bb0\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u8bbe\u7f6e\u5de5\u4f5c\uff0c\u4e5f\u53ef\u80fd\u9700\u8981\u989d\u5916\u7684\u65f6\u95f4\u3002\u5982\u679c\u4f60\u7684\u4fe1\u7528\u5361\u6709\u95ee\u9898\uff0c\u4f60\u4e5f\u53ef\u4ee5\u6307\u5b9a\u989d\u5916\u7684\u652f\u4ed8\u65b9\u5f0f\u4f5c\u4e3a\u5907\u4efd\uff0c\u5f53\u7136\uff0c\u5982\u679c\u4f60\u6709\u7684\u8bdd\uff0c\u4f60\u4e5f\u53ef\u4ee5\u4f7f\u7528AdWords\u4fc3\u9500\u4f18\u60e0\u5238\u4f5c\u4e3a\u4e00\u79cd\u652f\u4ed8\u65b9\u5f0f\u3002\u5728\u5e10\u5355\u6458\u8981(\u6216\u4ea4\u6613\u5386\u53f2\uff0c\u53d6\u51b3\u4e8e\u4f60\u770b\u5230\u7684UI\u7684\u7248\u672c)\u4e2d\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u4ea4\u6613\u5386\u53f2\uff0c\u4f60\u88ab\u6536\u8d39\uff0c\u4f60\u7684\u5e10\u6237\u88ab\u8d37\u65b9\uff0c\u4f60\u7684\u4f59\u989d\u7ad9\u5728\u54ea\u91cc:<\/p>\n
\u6700\u7ec8\uff0c\u771f\u7684\u6ca1\u6709\u5f88\u591a\u56f0\u96be\u7684\u51b3\u5b9a\uff0c\u8981\u505aAdWords\u5e10\u5355\uff0c\u4f46\u4e86\u89e3\u4e00\u4e9b\u57fa\u672c\u7684\u652f\u4ed8\u9009\u9879\uff0c\u5e76\u77e5\u9053\u53bb\u54ea\u91cc\u6df1\u5165\uff0c\u5177\u4f53\u5730\u8bf4\uff0c\u4f60\u88ab\u6536\u8d39\u5bf9\u65b0\u7684AdWords\u5e7f\u544a\u4e3b\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e0e\u8c37\u6b4c\u7684AdWords\u9879\u76ee\u7684\u4efb\u4f55\u65b9\u9762\u4e00\u6837\uff0c\u5728AdWords\u5185\u8ba1\u8d39\u5bf9\u65b0\u5e7f\u544a\u5546\u6765\u8bf4\u53ef\u80fd\u6709\u4e9b\u590d\u6742\u548c\u56f0\u60d1\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=993"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/993\/revisions"}],"predecessor-version":[{"id":2656,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/993\/revisions\/2656"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}